Escape the office and launch your own thriving e-commerce empire from anywhere in the world! This comprehensive guide provides a step-by-step roadmap to building a successful online business from the ground up – giving you the freedom to work from anywhere and design a lifestyle you love. Inside, you'll discover how to: Identify profitable niches and source winning products Build a high-converting online store Master the art of digital marketing and drive targeted traffic Streamline logistics and optimize fulfillment Navigate legal and tax considerations Scale your business and achieve financial freedom Plus, get exclusive insights into the booming energy drink market! Packed with practical tips, real-world examples, and expert advice, this book equips you with the knowledge and tools to achieve your online business goals. Start your journey to e-commerce success today!

Much more than a book about flexible working, Beyond Hybrid Working is an engaging and practical management book to help organisations rethink all aspects of traditional work in the emerging post-pandemic landscape and reap the benefits from working smarter. Many organisations that had rapidly improvised and implemented Hybrid Working now want to take a more strategic approach. ‘Smart Working’ is being adopted across sectors, from technology companies, through the financial services sector to the public sector. Andy Lake has supported implementations in businesses and public sector organisations for nearly 30 years, including advising the UK Cabinet Office. He sets out a strategic, comprehensive and integrated approach to Smart Working in the context of new possibilities for working on a more distributed basis, and the impact of new AI-based technologies coming over the horizon. He also explores the possibilities for greater flexibility for workers with hands-on and site-specific roles. Featuring detailed case studies, the book takes a pragmatic and evidence-based approach covering different sectors and types of work, and presents practical techniques for implementing change. This is essential reading for anyone involved in transformational workplace change and increasing the efficiency of organisations. It is written for managers who need to deliver change, and professionals and researchers in the fields of People, Workplace and Technology.

Marketing is a dynamic and ever-evolving field that requires constant adaptation and innovation to keep up with the changing times. In today's world, marketing strategies are more important than ever, as businesses strive to stay ahead of the competition and meet the changing needs and preferences of consumers. This book brings together a diverse range of topics related to marketing, including consumer preferences, AI and machine learning, online gaming, market segmentation, and more. Each chapter offers valuable insights and practical tips that can help businesses develop effective marketing strategies and reach their target audience. Whether you are a marketing professional, business owner, or a student looking to learn about marketing, this book has something for everyone. With real-life case studies and examples, readers will learn from successful marketing campaigns and gain a deeper understanding of the factors that influence consumer behaviour. The chapters in this book cover a wide range of topics, from the impact of AI and machine learning in marketing strategy to the influence of product packaging on consumer behaviour. Each chapter offers unique perspectives and insights into the world of marketing, providing readers with a comprehensive overview of this fascinating field. The book will be an invaluable resource for our understanding of marketing concepts, theories, and practices. The chapters have provided us with insightful and thought-provoking discussions on various topics, such as consumer behavior, marketing strategies, and emerging trends in the industry. We hope this book will inspire you to think creatively and strategically about your marketing efforts and help you achieve your business goals. We encourage you to read each chapter thoroughly, take notes, and apply the principles and techniques discussed to your marketing endeavors. With the insights and knowledge gained from this book, you will be better equipped to navigate the complex world of marketing and develop effective strategies that resonate with your target audience.

Netflix and its competitors like Disney+, Amazon Prime and Hulu have brought unprecedented levels of entertainment to consumers everywhere, providing the richest, most abundant aggregate of motion pictures and cinematic television the world has ever seen. Behind the facade, however, things are not as pleasant. A very costly paradigm shift is underway, altering not only conventional business and finance models, but also threatening long-established avenues of entertainment such as movie theaters, traditional television, and home video, and wreaking havoc on independent filmmakers and veteran producers alike. This book attempts to make sense of ongoing economic and creative shifts of infrastructure and intellectual property, to understand where the industry is headed, and to distinguish which business models should be maintained and which ones should be left behind. Featuring exclusive interviews with some of the industry's most prolific filmmakers and executives, it dives into the trenches of Hollywood to provide readers with the knowledge necessary to rethink the business, see past the turmoil, recognize the new opportunities, and take advantage of exciting new possibilities. Change sparks innovation, and innovation brings about great opportunity--but only for the well-informed and prepared.

"The rise of e-commerce has transformed China's economy over the past two decades. By late 2020, close to 800 million Chinese people had shopped online and more than 60 million citizens were directly or indirectly employed in e-commerce-related industries. Yet the rapid rise of the industry seems to defy conventional wisdom. For instance, China's e-commerce market took off without strong formal institutions to support it, challenging the prevailing notion in political economy that certain formal institutions like state-provided secure property rights, contract enforcement, and the rule of law are crucial pre-conditions for supporting efficient markets. Using a vast array of qualitative and quantitative data, Lizhi Liu reveals how, with weak rule of law, China instead outsourced part of its institutional functions to e-commerce companies themselves-prominent examples include Alibaba's Taobao.com and Tmall.com. Liu calls these companies "private regulatory intermediaries" (PRIs) and shows how they fulfill various legal, social, and political functions that the state might otherwise take on. Taobao, for example, has a complex reputation mechanism, a credit score, a fraud detection program, and even a jury-like system in which users can adjudicate cases or vote to change platform rules. Liu also explores how, beyond the systematic level, e-commerce has significant individual-level effects-namely, that e-commerce reduces the household cost of living but also distracts citizens from local political issues. Ultimately, this project goes beyond traditional analysis emphasizing either the rule of law or informal networks in supporting market development; it provides a lens to understand institutional experimentation broadly and deepens our understanding of state-business relationships in the Chinese context"--

The complexities of consumer behavior call for comprehensive and detailed analytical studies. The need for both businesses and academics across the world to understand the behavior of consumers in crisis situations has been clearly illustrated by the Covid pandemic. A New Era of Consumer Behavior - In and Beyond the Pandemic presents research on both theoretical and practical aspects of this topic in three sections: “Digital Shifts in Consumer Behavior”, “Digitalization of Consumer Behavior in the Tourism Sector” and “Consumer Protection and Sustainability”.

Bookshelves in the Age of the COVID-19 Pandemic provides the first detailed scholarly investigation of the cultural phenomenon of bookshelves (and the social practices around them) since the start of the pandemic in March 2020. With a foreword by Lydia Pyne, author of Bookshelf (2016), the volume brings together 17 scholars from 6 countries (Australia, Canada, Germany, the Netherlands, the UK, and the USA) with expertise in literary studies, book history, publishing, visual arts, and pedagogy to critically examine the role of bookshelves during the current pandemic. This volume interrogates the complex relationship between the physical book and its digital manifestation via online platforms, a relationship brought to widespread public and scholarly attention by the global shift to working from home and the rise of online pedagogy. It also goes beyond the (digital) bookshelf to consider bookselling, book accessibility, and pandemic reading habits.

Point of Sale examines media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars that show how retail matters as a site of significance to culture industries as well as a crucial locus of meaning and participation for consumers.

Do you want the most up-to-date knowledge on the Chinese market all in one place? Now you can have it—in a set of 3 must-reads. This three-title collection is a must-have for Western entrepreneurs and SMEs doing business in or with China. The books are packed with practical advice, applicable decision-making processes and strategy options. The Chinese Market Series set includes: The Chinese Market An essential factor for the success of entrepreneurs and professionals engaging in business in or with China is being able to understand and correctly set up a sustainable and effective corporate structure. This book discusses different company structures, applicable decision-making processes and management issues to help you choose the most suitable structure. Topics covered include tax, legal, intellectual property rights, common pitfalls, and ways to address them. The Chinese e-Merging Market This book is designed to work as a step-by-step guide to the online marketplace and social media environment in China. It provides a detailed overview of the Chinese online market and proposes a variety of strategies available to foreign companies. It contains practical advice, the latest data and relevant links for further reference that Western SMEs, investors, and entrepreneurs can use to establish their online presence in China. Trading with China This is a concise and useful handbook to Western businesses, entrepreneurs and investors doing business with or in China. It is an essential guide of great use to anyone who considers exporting goods, services and technology to the Chinese market. It discusses major issues such as market barriers, import requirements, distribution channels, labelling, and operational challenges. The book contains industry information, updated data, key models, practical advice, and strategy options for different types of companies and industry sectors.