Behind Her Brand: Entrepreneur Edition Vol.1 takes you on journeys of real life lessons, obstacles, think tank processes, disappointments, and the victories of 12 successful female entrepreneurs who turned their brand into catalysts for their business successes. You will learn power moves on how to take your brand from zero to shero. Be prepared to be swept off your feet with their stories. Each author answered the following questions: * Tell us a little about yourself. We want to learn about the person behind the brand. * Share with us what your business is and why you wanted to start this business. * When did you know you were meant to launch your own business? * What has being in business for yourself done for you? * If someone asked you, who are your ideal clients, what would you say? * How do you measure success and what is your definition of success? * What was the biggest obstacle you've encountered since being in business? How did you overcome it? * What have you learned about yourself in running your business? * What was your most rewarding experience since starting your own business? * What 3 things do you now wish you would've known when you started? * How do you keep yourself motivated and encouraged when things don't go right? * What's your biggest business goal over the next 12 months and what will you do to meet it? * What advice would you give to a woman entrepreneur who is ready to take her business to the next level? * One of the biggest struggles women entrepreneurs have is how to price themselves. * What advice would you share about pricing your services and offerings? * What must have resources would you recommend to use in your business? * What makes you a Woman That Impacts?

Behind Her Brand: Entrepreneur Edition Vol.1 takes you on journeys of real life lessons, obstacles, think tank processes, disappointments, and the victories of 12 successful female entrepreneurs who turned their brand into catalysts for their business successes. You will learn power moves on how to take your brand from zero to shero. Be prepared to be swept off your feet with their stories. Each author answered the following questions: * Tell us a little about yourself. We want to learn about the person behind the brand. * Share with us what your business is and why you wanted to start this business. * When did you know you were meant to launch your own business? * What has being in business for yourself done for you? * If someone asked you, who are your ideal clients, what would you say? * How do you measure success and what is your definition of success? * What was the biggest obstacle you've encountered since being in business? How did you overcome it? * What have you learned about yourself in running your business? * What was your most rewarding experience since starting your own business? * What 3 things do you now wish you would've known when you started? * How do you keep yourself motivated and encouraged when things don't go right? * What's your biggest business goal over the next 12 months and what will you do to meet it? * What advice would you give to a woman entrepreneur who is ready to take her business to the next level? * One of the biggest struggles women entrepreneurs have is how to price themselves. * What advice would you share about pricing your services and offerings? * What must have resources would you recommend to use in your business? * What makes you a Woman That Impacts?

What You Can Expect From This Book... Behind Her Brand: Entrepreneur Edition Vol 5 takes you on the journey of real life lessons, obstacles, think tank processes, disappointments, and the victories of 12 successful female entrepreneurs who turned their brand into catalysts for their business successes. You will learn power moves on how to take your brand from zero to shero. Be prepared to be swept off your feet with their stories.

What You Can Expect From This Book... Behind Her Brand: Entrepreneur Edition Vol 7 takes you on the journey of real life lessons, obstacles, think tank processes, disappointments, and the victories of 12 successful female entrepreneurs who turned their brand into catalysts for their business successes. You will learn power moves on how to take your brand from zero to shero. Be prepared to be swept off your feet with their stories.

The definitive book on sensory branding, shows how companies appeal to consumers’ five senses to sell products. Did you know that the gratifying smell that accompanies the purchase of a new automobile actually comes from a factory-installed aerosol can containing “new car” aroma? Or that Kellogg’s trademarked “crunch” is generated in sound laboratories? Or that the distinctive click of a just-opened jar of Nescafé freeze-dried coffee, as well as the aroma of the crystals, has been developed in factories over the past decades? Or that many adolescents recognize a pair of Abercrombie & Fitch jeans not by their look or cut but by their fragrance? In perhaps the most creative and authoritative book on how our senses affect our everyday purchasing decisions, global branding guru Martin Lindstrom reveals how the world’s most successful companies and products integrate touch, taste, smell, sight, and sound with startling and sometimes even shocking results. In conjunction with renowned research institution Millward Brown, Lindstrom’s innovative worldwide study unveils how all of us are slaves to our senses—and how, after reading this book, we’ll never be able to see, hear, or touch anything from our running shoes to our own car doors the same way again. An expert on consumer shopping behavior, Lindstrom has helped transform the face of global marketing with more than twenty years of hands-on experience. Firmly grounded in science, and disclosing the secrets of all our favorite brands, Brand Sense shows how we consumers are unwittingly seduced by touch, smell, sound, and more.

What You Can Expect From This Book... Behind Her Brand: Entrepreneur Edition Vol 6 takes you on the journey of real life lessons, obstacles, think tank processes, disappointments, and the victories of 12 successful female entrepreneurs who turned their brand into catalysts for their business successes. You will learn power moves on how to take your brand from zero to shero. Be prepared to be swept off your feet with their stories.

This should be a bulleted list of key points about the book and about your background. You can also include any data points about the sales or marketing strategy (ie - full page ad in WIRED planned) and anything else that would be a likely sales point for the book that would be valuable to share.

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic statuses because of serendipity, an unattainable magic formula, or even the genius of a single visionary leader. However, these companies all adopted specific approaches and principles that transformed their ordinary brands into industry leaders. In other words, great brands can be built—and Denise Lee Yohn knows exactly how to do it. Delivering a fresh perspective, Yohn's What Great Brands Do teaches an innovative brand-as-business strategy that enhances brand identity while boosting profit margins, improving company culture, and creating stronger stakeholder relationships. Drawing from twenty-five years of consulting work with such top brands as Frito-Lay, Sony, Nautica, and Burger King, Yohn explains key principles of her brand-as-business strategy. Reveals the seven key principles that the world's best brands consistently implement Presents case studies that explore the brand building successes and failures of companies of all sizes including IBM, Lululemon, Chipotle Mexican Grill, and other remarkable brands Provides tools and strategies that organizations can start using right away Filled with targeted guidance for CEOs, COOs, entrepreneurs, and other organization leaders, What Great Brands Do is an essential blueprint for launching any brand to meteoric heights.