Brenda Phiri is dying of AIDS. She will soon leave her sixteen-year-old daughter, Beauty, alone in the world with her younger brother. Before she succumbs, Brenda asks young Beauty for a promise. She requests that her daughter remain a virgin until marriage and hopes Beauty will keep a journal of her experiences. Beauty is no ordinary girl, however; shes a traffic-stopping beauty. With her mother gone, Beauty finds herself under the guardianship of the very handsome Thabo Gumede. Thabo believes it is only a matter of time before he seduces young Beauty. She deftly avoids his advances, though, determined to keep her promise to her mother. She even founds the Diary Girls, a group intended to promote chastity among young people. Unfortunately, the patron of this group is Pastor Mandla Khumalo, who also wants to have his wicked way with Beauty. Plagued by her own raging hormones and surrounded by amorous schoolboys and lustful older men, Beauty must fight to stay pure and keep her promise. She must remain chaste in a society awash with sex. Will she be able to resist the power of temptation, or will she give in and become a mans plaything?

In The Promise of Beauty, Mimi Thi Nguyen explores the relationship between the concept of beauty and narratives of crisis and catastrophe. Nguyen conceptualizes beauty, which, she observes, we turn to in emergencies and times of destruction, as a tool to identify and bridge the discrepancy between the world as it is and what it ought to be. Drawing widely from aesthetic and critical theories, Nguyen outlines how beauty—or its lack—points to the conditions that must exist for it to flourish. She notes that an absence of beauty becomes both a political observation and a call to action to transform the conditions of the situation so as to replicate, preserve, or repair beauty. The promise of beauty can then engender a critique of social arrangements and political structures that would set the foundations for its possibility and presence. In this way, Nguyen highlights the role of beauty in inspiring action toward a more just world.

Neither art nor philosophy was kind to beauty during the twentieth century. Much modern art disdains beauty, and many philosophers deeply suspect that beauty merely paints over or distracts us from horrors. Intellectuals consigned the passions of beauty to the margins, replacing them with the anemic and rarefied alternative, "aesthetic pleasure." In Only a Promise of Happiness, Alexander Nehamas reclaims beauty from its critics. He seeks to restore its place in art, to reestablish the connections among art, beauty, and desire, and to show that the values of art, independently of their moral worth, are equally crucial to the rest of life. Nehamas makes his case with characteristic grace, sensitivity, and philosophical depth, supporting his arguments with searching studies of art and literature, high and low, from Thomas Mann's Death in Venice and Manet's Olympia to television. Throughout, the discussion of artworks is generously illustrated. Beauty, Nehamas concludes, may depend on appearance, but this does not make it superficial. The perception of beauty manifests a hope that life would be better if the object of beauty were part of it. This hope can shape and direct our lives for better or worse. We may discover misery in pursuit of beauty, or find that beauty offers no more than a tantalizing promise of happiness. But if beauty is always dangerous, it is also a pressing human concern that we must seek to understand, and not suppress.

Aesthetic desire and distaste prime everyday life in surprising ways. The Cultural Promise of the Aesthetic casts much-needed light on the complex mix of meanings our aesthetic activities weave into cultural existence. Anchoring aesthetic experience in our relationships with persons, places, and things, Monique Roelofs explores aesthetic life as a multimodal, socially embedded, corporeal endeavor. Highlighting notions of relationality, address, and promising, this compelling study shows these concepts at work in visions of beauty, ugliness, detail, nation, ignorance, and cultural boundary. Unexpected aesthetic pleasures and pains crop up in sites where passion, perception, rationality, and imagination go together but also are in conflict. Bonds between aesthetics and politics are forged and reforged. Cross-disciplinary in outlook, and engaging the work of theorists and artists ranging from David Hume to Theodor W. Adorno, Frantz Fanon, Clarice Lispector, and Barbara Johnson, The Cultural Promise of the Aesthetic lays open the interpretive web that gives aesthetic agency its vast reach.

This volume examines the pilgrimage image in order to develop an unprecedented account of moral and aesthetic formation in Augustine's thought. In so doing, it will shed new light on enduring ethical debates regarding neighbourly love.

Narrative as Social Practice sets out to explore the complex and fascinating interrelatedness of narrative and culture. It does so by contrasting the oral storytelling traditions of two widely divergent cultures - Anglo-Western culture and the Central Australian culture of the Pitjantjatjara/Yankunytjatjara Aborigines. Combining discourse-analytical and pragmalinguistic methodologies with the perspectives of ethnopoetics and the ethnography of communication, this book presents a highly original and engaging study of storytelling as a vital communicative activity at the heart of socio-cultural life. The book is concerned with both theoretical and empirical issues. It engages critically with the theoretical framework of social constructivism and the notion of social practice, and it offers critical discussions of the most influential theories of narrative put forward in Western thinking. Arguing for the adoption of a communication-oriented and cross-cultural perspective as a prerequisite for improving our understanding of the cultural variability of narrative practice, Klapproth presents detailed textual analyses of Anglo-Western and Australian Aboriginal oral narratives, and contextualizes them with respect to the different storytelling practices, values and worldviews in both cultures. Narrative as Social Practice offers new insights to students and specialists in the fields of narratology, discourse analysis, cross-cultural pragmatics, anthropology, folklore study, the ethnography of communication, and Australian Aboriginal studies.

The notion of beauty as a point of transit between the sensuous and the ideal is well-established in the history of Western philosophy. Describing this transition and seeking to rethink the ways in which humans understand the things they find beautiful in life, Harry Underwood’s The Experience of Beauty approaches the notion of beauty through the insights of major but distinctively individual philosophers and artists. In seven essays and a dialogue, Underwood considers the principal instances of beauty as it reveals itself in everyday experience, as a concept in the mind of the philosopher, as the artist’s vision, and as the shining image of the ideal. Considering the perspectives of many notable figures in the Western canon of philosophy and literature for whom beauty and the imagination have mattered, including Plato, Nietzsche, Auden, Coleridge, Proust, and Iris Murdoch, Underwood draws out a rounded sense of beauty. It is shown, on one view, to be inherent in a perceptible order and, on another, to be an expression of the will to confer meaning on a meaningless world. In art, beauty reveals itself to be both perceived and created, and a world-disclosing, truth-relaying force. As a final matter, Underwood asks what it means to embrace your own vision of beauty and apply it to your life’s work. A quietly provocative meditation on the mystery of beauty, this collection of essays contends that beauty serves life as an inspiration, not merely as an ornament.

This work looks at how the act of looking at our own and others' bodies is informed by the techniques, expectations, and strategies (often surgical) of bodily modification.

What is love's real aim? Why is it so ruthlessly selective in its choice of loved ones? Why do we love at all? In addressing these questions, Simon May develops a radically new understanding of love as the emotion we feel towards whomever or whatever we experience as grounding our life--as offering us a possibility of home in a world that we supremely value. He sees love as motivated by a promise of "ontological rootedness," rather than, as two thousand years of tradition variously asserts, by beauty or goodness, by a search for wholeness, by virtue, by sexual or reproductive desire, by compassion or altruism or empathy, or, in one of today's dominant views, by no qualities at all of the loved one. After arguing that such founding Western myths as the Odyssey and Abraham's call by God to Canaan in the Bible powerfully exemplify his new conception of love, May goes on to re-examine the relation of love to beauty, sex, and goodness in the light of this conception, offering among other things a novel theory of beauty--and suggesting, against Plato, that we can love others for their ugliness (while also seeing them as beautiful). Finally, he proposes that, in the Western world, romantic love is gradually giving way to parental love as the most valued form of love: namely, the love without which one's life is not deemed complete or truly flourishing. May explains why childhood has become sacred and excellence in parenting a paramount ideal--as well as a litmus test of society's moral health. In doing so, he argues that the child is the first genuinely "modern" supreme object of love: the first to fully reflect what Nietzsche called "the death of God."

Adopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.