Basic Media Writing
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Author |
: Scott A. Kuehn |
Publisher |
: CQ Press |
Total Pages |
: 569 |
Release |
: 2016-12-08 |
ISBN-10 |
: 9781506308098 |
ISBN-13 |
: 1506308090 |
Rating |
: 4/5 (98 Downloads) |
Synopsis The Basics of Media Writing by : Scott A. Kuehn
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them “starting points” to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Author |
: Scott A. Kuehn |
Publisher |
: CQ Press |
Total Pages |
: 505 |
Release |
: 2016-12-08 |
ISBN-10 |
: 9781506308111 |
ISBN-13 |
: 1506308112 |
Rating |
: 4/5 (11 Downloads) |
Synopsis The Basics of Media Writing by : Scott A. Kuehn
The Basics of Media Writing: A Strategic Approach helps readers develop the essential writing skills and professional habits needed to succeed in 21st-century media careers. This research-driven, strategy-based media writing textbook digs deeply into how media professionals think and write in journalism, public relations, advertising, and other forms of strategic communication. Authors Scott A. Kuehn and Andrew Lingwall have created two comprehensive writing models to help students overcome their problems in finding and developing story topics by giving them "starting points" to begin writing. The Professional Strategy Triangle model shows students how to think critically about the audience, the situation, and the message before starting a news story or persuasive piece and the FAJA four-point model asks students a series of questions about their story type (Fact, Analysis, Judgment, or Action) to guide them to the right angle or organizational structure for their message. Rooted in classical rhetorical methods, this step-by-step technique enables readers to strategically approach each writing task, no matter the format.
Author |
: Melvin Mencher |
Publisher |
: McGraw-Hill Humanities, Social Sciences & World Languages |
Total Pages |
: 532 |
Release |
: 1999 |
ISBN-10 |
: 0697353680 |
ISBN-13 |
: 9780697353689 |
Rating |
: 4/5 (80 Downloads) |
Synopsis Basic Media Writing by : Melvin Mencher
The new sixth edition reflects the rapidly increasing use of computers in journalism, discussing their uses and effects throughout the text. Mencher offers a unique insider's look at an array of media from newspapers, magazines, and photojournalism to advertising, public relations, and broadcasting. His numerous, gritty photographs and vibrant examples highlight the world of journalism in a way no other book does.
Author |
: Melvin Mencher |
Publisher |
: McGraw-Hill College |
Total Pages |
: |
Release |
: 1996-06-01 |
ISBN-10 |
: 0697298213 |
ISBN-13 |
: 9780697298218 |
Rating |
: 4/5 (13 Downloads) |
Synopsis Basic Media Writing by : Melvin Mencher
Author |
: Vincent F. Filak |
Publisher |
: SAGE Publications |
Total Pages |
: 517 |
Release |
: 2021-07-22 |
ISBN-10 |
: 9781544385662 |
ISBN-13 |
: 1544385668 |
Rating |
: 4/5 (62 Downloads) |
Synopsis Dynamics of Media Writing by : Vincent F. Filak
Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Author |
: Andrew Bonime |
Publisher |
: |
Total Pages |
: 244 |
Release |
: 1998 |
ISBN-10 |
: MINN:31951D01669014L |
ISBN-13 |
: |
Rating |
: 4/5 (4L Downloads) |
Synopsis Writing for New Media by : Andrew Bonime
Written in a down to earth, non technical language which gives aspiring writers expert advice on how to break into this fast-growing field.
Author |
: Brian Carroll |
Publisher |
: Routledge |
Total Pages |
: 434 |
Release |
: 2010-06-01 |
ISBN-10 |
: 9781135851354 |
ISBN-13 |
: 1135851352 |
Rating |
: 4/5 (54 Downloads) |
Synopsis Writing for Digital Media by : Brian Carroll
Writing for Digital Media teaches students how to write effectively for online audiences—whether they are crafting a story for the website of a daily newspaper or a personal blog. The lessons and exercises in each chapter help students build a solid understanding of the ways that the Internet has introduced new opportunities for dynamic storytelling as digital media have blurred roles of media producer, consumer, publisher and reader. Using the tools and strategies discussed in this book, students are able to use their insights into new media audiences to produce better content for digital formats and environments. Fundamentally, this book is about good writing—clear, precise, accurate, filled with energy and voice, and aimed directly at an audience. Writing for Digital Media also addresses all of the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms. Learning how to achieve balance and a careful, deliberate blend of these elements is the other primary goal of this text. Writing for Digital Media teaches students not only how to create content as writers, but also how to think critically as a site manager or content developer might about issues such as graphic design, site architecture, and editorial consistency. By teaching these new skill sets alongside writing fundamentals, this book transforms students from writers who are simply able to post their stories online into engaging multimedia, digital storytellers. For additional resources and exercises, visit the Companion Website for Writing for Digital Media at: www.routledge.com/textbooks/9780415992015.
Author |
: Rick Wilber |
Publisher |
: Cengage Learning |
Total Pages |
: 0 |
Release |
: 2003 |
ISBN-10 |
: 0534520472 |
ISBN-13 |
: 9780534520472 |
Rating |
: 4/5 (72 Downloads) |
Synopsis Modern Media Writing by : Rick Wilber
This new text provides all the basics of media writing for beginning journalism students, from grammar and basic research and writing techniques, to writing for print, broadcast, advertising and public relations. This practical, skills-based book not only instructs, but also provides ample information, professional and student examples, and exercises to better prepare students as they consider a career as a professional media writer.
Author |
: Mencher |
Publisher |
: WCB/McGraw-Hill |
Total Pages |
: 500 |
Release |
: 1992-11 |
ISBN-10 |
: 0697086658 |
ISBN-13 |
: 9780697086655 |
Rating |
: 4/5 (58 Downloads) |
Synopsis Basic Media Writing by : Mencher
Author |
: W. Richard Whitaker |
Publisher |
: Routledge |
Total Pages |
: 439 |
Release |
: 2009-01-13 |
ISBN-10 |
: 9781135592851 |
ISBN-13 |
: 1135592853 |
Rating |
: 4/5 (51 Downloads) |
Synopsis MediaWriting by : W. Richard Whitaker
Designed for those preparing to write in the current multimedia environment, MediaWriting explores: the linkages between print, broadcast, and public relations styles outlines the nature of good writing synthesizes and integrates professional skills and concepts Complete with interesting real-world examples and exercises, this textbook gives students progressive writing activities amid an environment for developing research and interviewing skills. Starting from a basis in writing news and features for print media, it moves on to writing for broadcast news media, then introduces students to public relations writing in print, broadcast, and digital media, as well as for news media and advertising venues. Rather than emphasizing the differences among the three writing styles, this book synthesizes and integrates the three concepts, weaving in basic principles of Internet writing and reporting. This book provides beginning newswriting students with a primer for developing the skills needed for work in the media industry. As such, it is a hands-on writing text for students preparing in all professional areas of communication--journalism, broadcasting, media, and public relations.