Almost half of everything sold in America is listed at some kind of promotional price. People don't only want a deep discount, they expect it - and won't settle for anything less. In this playful, deeply researched book, journalist Mark Ellwood takes a trip into this new landscape. From the floor of upscale department store Sergdorf Goodman to the bustling aisles of a Turkish bazaar, from the outlet Disneyworld of rural Pennsylvania to a town in Florida that can claim to be couponing's spiritual capital, Ellwood shows how some people are, quite literally, born to be bargain junkies thanks to a quirk of their DNA. He also uncovers the dark side of discounting: the sales-driven sleights of hand that sellers employ to hoodwink unsuspecting buyers. Bargain Feveris a manual for thriving in this new era, when deal hunting has gone from being a sign of indigence to one of intelligence. There's never been a better time to be a buyer - at least if you know how the game works. 'This book is a bargain hunter's bible.' Michael Tonello, author of Bringing Home the Birkin'Bargain Fever is just as fierce, funny, tenacious, and tantalizing as its author. I love this book.' Kelly Cutrone, founder, People's Revolution, and author of Normal Gets You Nowhere'A book after my own heart. Bargain Fever lifts the veils off the sales, ensuring even more that you'll never pay retail again.' Carmen Wong Ulrich, financial contributor, CBS This Morning, and author of Generation Debt'Highly informative and entertaining.' Booklist

Discount stores are very profitable for businesses as well as the end consumers. For retailers, they generate massive incomes through large sale volumes, and their customer base is huge. Similarly, it is a profitable option for buyers, as well. They can buy quality products are lower prices The topics covered in this guide are - How is a Product Priced? - Why Does Price of a Product Fall? - Negotiating for a Price Discount - Leveraging Price Comparison and Coupon Websites - It Sometimes Pays to Buy Goods from Abroad -- How to Go About It - Top Shopping Websites for Different Products Across the World - Specialist Websites -- Why They Are Important to You - New Versus Used/Refurbished Products - Which One Should I Go For - Bulk Purchase and Free Shipping-When They Matter and When They Don't - Pre-Ordering Products: Is It for You? - The Ultimate Idea That Will Save You Money - Connecting With the Right People - the Shopping Mavens