Background Current Status And Future Of Marketing Education
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Author |
: Harland Samson |
Publisher |
: |
Total Pages |
: 54 |
Release |
: 1991 |
ISBN-10 |
: OCLC:34485013 |
ISBN-13 |
: |
Rating |
: 4/5 (13 Downloads) |
Synopsis Background, Current Status, and Future of Marketing Education by : Harland Samson
Author |
: Gayle A. Kearns |
Publisher |
: |
Total Pages |
: 142 |
Release |
: 1988 |
ISBN-10 |
: OCLC:20307092 |
ISBN-13 |
: |
Rating |
: 4/5 (92 Downloads) |
Synopsis Perceptions of Teacher Educators in Marketing Education of Current Program Status and Future Trends of Marketing Education by : Gayle A. Kearns
Author |
: Nripendra P. Rana |
Publisher |
: Springer Nature |
Total Pages |
: 337 |
Release |
: 2019-11-11 |
ISBN-10 |
: 9783030243746 |
ISBN-13 |
: 3030243745 |
Rating |
: 4/5 (46 Downloads) |
Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Author |
: Patrick E. Murphy |
Publisher |
: |
Total Pages |
: 124 |
Release |
: 1980 |
ISBN-10 |
: UOM:35128000189967 |
ISBN-13 |
: |
Rating |
: 4/5 (67 Downloads) |
Synopsis Marketing Education by : Patrick E. Murphy
Author |
: Chan, Tak C. |
Publisher |
: IGI Global |
Total Pages |
: 426 |
Release |
: 2014-07-31 |
ISBN-10 |
: 9781466663138 |
ISBN-13 |
: 1466663138 |
Rating |
: 4/5 (38 Downloads) |
Synopsis Marketing the Green School: Form, Function, and the Future by : Chan, Tak C.
As environmental concerns become more prevalent, it is important for todays youth to be exposed to green practices. The introduction of environmentally sound principles into educational systems and institutions helps establish a positive viewpoint on sustainability as well as promote green practices. Marketing the Green School: Form, Function, and the Future features the latest research surrounding the operational efficiency, financial and legal considerations, and effectiveness of environmentally friendly school systems, as well as the integration of environmental education curriculum. Investigating the impact a green environment has on student well-being and success, this book is an essential reference source for school superintendents, school business managers, contractors, architects, and civil engineers interested in the development and promotion of green initiatives in educational institutions.
Author |
: |
Publisher |
: Emerald Group Publishing |
Total Pages |
: 131 |
Release |
: 2006 |
ISBN-10 |
: 9781846630149 |
ISBN-13 |
: 1846630142 |
Rating |
: 4/5 (49 Downloads) |
Synopsis Marketing education: constructing the future by :
Author |
: Patrick E. Murphy |
Publisher |
: |
Total Pages |
: 106 |
Release |
: 2012-07-15 |
ISBN-10 |
: 1613113846 |
ISBN-13 |
: 9781613113844 |
Rating |
: 4/5 (46 Downloads) |
Synopsis Marketing Education by : Patrick E. Murphy
Author |
: |
Publisher |
: |
Total Pages |
: 66 |
Release |
: 1997 |
ISBN-10 |
: OCLC:1153150776 |
ISBN-13 |
: |
Rating |
: 4/5 (76 Downloads) |
Synopsis Special Issue on the Future of Marketing Education by :
Author |
: |
Publisher |
: |
Total Pages |
: 0 |
Release |
: 2006 |
ISBN-10 |
: OCLC:1289426533 |
ISBN-13 |
: |
Rating |
: 4/5 (33 Downloads) |
Synopsis Marketing Education by :
Author |
: |
Publisher |
: |
Total Pages |
: 764 |
Release |
: 2001 |
ISBN-10 |
: CUB:U183034913798 |
ISBN-13 |
: |
Rating |
: 4/5 (98 Downloads) |
Synopsis Resources in Education by :