This first book in an exciting new series offers a lively and contemporary re-examination of a classic subject. It’s geared to young photographers who are having fun with their first digital SLR cameras, and want results that look like the stylish photos in hip magazines and ads. Filled with practical photographic advice and attractive, inspiring images, Baby Photography NOW! helps parents master the skills they need to get the most natural-looking shots of their baby. Learn about the essential equipment, lighting techniques, poses that work especially well, and the best ways to capture precious moments during naptime, bathtime, playtime, and special occasions. There are plenty of expert tips on post-production, polishing the image with Photoshop, designing an album, and creating gift mementoes, too!

In the last century, photography was always novel. Now, it feels like our world is over-saturated with images. In the 21st century, what can photography do that is new? This extensively illustrated survey answers that question, presenting fifty photographers from around the world who are defining photography today. Their styles, formats, and interpretations of the medium vary widely, but in each case, the work featured in this book represents photography doing what it has always done best: finding new ways to tell stories, and new stories to tell. Artists featured include Nan Goldin, Wolfgang Tillmans, Hassan Hajjaj, Andreas Gursky, Juno Calypso, Ryan McGinley, Zanele Muholi, Shirin Neshat, Catherine Opie, Martin Parr, Cindy Sherman, Hiroshi Sugimoto and Juergen Teller.

Little toes, pursed lips, and tiny hands—newborn photography is a rapidly growing market and professional photographers are eager to jump in. To work with and pose a 5- to 10-day-old infant demands special skills, keeping the child safe and the new parents comfortable, while capturing the subject’s raw and natural beauty. This guide by pro photographer Robin Long provides the inspiration and instruction, practical tips, and equipment advice you need to get started. You will learn about: Establishing trust with clients and working with newborns and parents Using natural lighting sources and selecting simple wraps and materials Posing styles and transition advice to ensure the session goes smoothly Calming techniques and understanding the physical requirements of newborns Post-processing workflows with Adobe Camera Raw and Adobe Photoshop to create breathtaking images This beautifully illustrated guide will not only assist you through a complete newborn session, but will help you start your own newborn photography business, including creating a business plan, building a client base, and selling your images to clients.

If you’ve got great camera skills and want to take the plunge and make your passion a career, you’ll need to build a solid business foundation from which your passion and creativity can take flight. If you’re like most artists, the business side of things seems a bit dry—and it may be something you dread. Fortunately, Lori Nordstrom takes the sting out of your studies and gives you all of the skills you need to plan your business, attract the attention of the clientele you want to serve, recruit a staff that supports your creative and financial objectives, create a top-notch customer-service experience, and show and sell your unique images to happy clients, time after time. Lori Nordstrom is an award-winning photographer and an active lecturer and blogger who inspires other photographers to make smart business decisions that positively impact the children-and-family portrait industry as a whole. In this book, she’s compiled her hard-won tips, sharing clear, simple ideas for developing your personal style; identifying your ideal client base, creating a referral system, constructing displays, getting media coverage, and hosting events. She’ll also help you understand how to hire a staff, create a budget, schedule your time, manage your workflow, and establish a sense of value and a cost structure that allows for a nice profit. Because all of your pre-session efforts should lead to a successful photographic experience for your clients, special attention is given to cultivating a standout studio experience that allows clients to feel relaxed, happy, and yes, pampered. Nordstrom also helps readers work through some issues that are notoriously challenging for photographers—breaking free of pricing set points, selling their products, and overcoming client objections to close the sale. This book offers a fresh, exciting, and friendly approach to building a sustainable business that affords photographers the opportunity to confidently create—and make a great living.