Baby Einstein's signature combination of stunning photographs and colorful illustrations work together to introduce the alphabet to your little one in a dynamic way.

We've made our best-selling Alphabooks set even better with a fresh new look. Learning the alphabet has never been more fun with these 26 mini board books. Real-life photos and illustrations of everyday objects help teach Baby about each letter, and every mini board book can be stored and carried in a colorfully decorated Alphabooks box.

Learning the alphabet has never been more fun than with these 26 mini board books. Real-life photos and illustrations of everyday objects help teach Baby about each letter, and every mini board book can be stored and carried in a colorfully decorated Alphabooks box.

Shapes invite babies and young children to identify different shapes in bold, graphic illustrations featuring the Baby Einstein characters. Playful poems will inspire children to seek out shapes in the world around them.

The Baby Einstein characters introduce 100 words in various locales, including the farm, beach, and garden.

Introduce your child to rhyming words and the fun of playing withlanguage and sounds - with flaps on every spread.

An illustrated introduction to the English alphabet.

Thisoversized board book is designed to introduce youngsters to the world ofletters. Using fine art, as a backdrop My First Book of Letters introduces thealphabet and relates it to real world experiences. Children will delight inplaying “I-spy” with the painting and parents will enjoy the interactivelearning experience. BabyEinstein Books is an imprint of developmentally appropriate, interactive booksdesigned to introduce children ages 0-3 to classic poetry, art, and foreignlanguages in a fun and accessible way. A combination of playful images, beautifulphotography, and bold illustrations with multilayered text will captivate andstimulate babies and young children. This “humanities for babies” program,based on the award-winning video series, taps into the natural learningpotential of young children and their parents’ aspirations for them. The Baby Einstein Company, founded in 1997 by stay-at-home mom JulieAigner-Clark, has produced numerous videos, CDs, cassettes, DVDs, flash cards,and puppets, and has received several awards and citations for its work. Thecompany is extending its brand through sales in the mass market, as well asthrough its licensing relationship with Hasbro for toys. Other licensingrelationships in interactive multimedia and television are in the works.