From his first year in the majors, George Herman "Babe" Ruth knew he could profit from celebrity. Babe Ruth Cigars in 1915 marked his first attempt to cash in. Traded to the Yankees in 1920, he soon signed with Christy Walsh, baseball's first publicity agent. Walsh realized that stories of great deeds in sports were a commodity, and in 1921 sold Ruth's ghostwritten byline to a newspaper syndicate for $15,000 ($187,000 today). Ruth hit home runs while Walsh's writers made him a hero, crafting his public image as a lovable scalawag. Were the stories true? It didn't matter--they sold. Many survive but have never been scrutinized until now. Drawing on primary sources, this book examines the stories, separating exaggerated facts from clear falsehoods. This book traces Ruth's ascendance as the first great media-created superstar and celebrity product endorser.

Babe Ruth was 40 and flabby in 1935. His days as a strapping, fearsome home run hitter were behind him. Baseball had flourished into big business through Ruth's swing and swag and didn't need him anymore. His dream was to become a manager but the New York Yankees--a dynasty he helped build--were not interested. But someone wanted him. Judge Emil Fuchs, luckless president of the Boston Braves, had lost a fortune on his perpetually losing team. Desperate to save the club from collapse, he needed Babe Ruth--not the fading slugger but the most famous brand on the planet. This book chronicles the Ruth and Fuchs partnership during a perplexing 1935 season with the 38-115 Braves--truly one of the worst baseball teams in history--along with Ruth's final games, back in the city where he debuted.

Award-winning sports writer Jane Leavy follows her New York Times runaway bestseller Sandy Koufax with the definitive biography of baseball icon Mickey Mantle. The legendary Hall-of-Fame outfielder was a national hero during his record-setting career with the New York Yankees, but public revelations of alcoholism, infidelity, and family strife badly tarnished the ballplayer's reputation in his latter years. In The Last Boy, Leavy plumbs the depths of the complex athlete, using copious first-hand research as well as her own memories, to show why The Mick remains the most beloved and misunderstood Yankee slugger of all time.

Traces his mischievous childhood in Baltimore before his life-changing enrollment in Saint Mary's Industrial School for Boys, where a strict code of conduct and his introduction to baseball inspired his historic career.

Babe Ruth and the 1918 Red Sox is the first complete account of Boston's fifth World Series championship. The year is famous, but most fans know very little about the season. During that tumultuous summer, the Great War in Europe cast an ominous shadow over the national game, as enlistments and the draft wreaked havoc with every team's roster. Players and owners fought bitterly over contracts and revenue, the parks were infested with gamblers, and the Red Sox and the Chicago Cubs almost called off the World Series. And a Boston player known as The Colossus -- 23-year-old Babe Ruth -- began his historic transformation from pitching ace to the game's greatest slugger. Wood also poses a chilling question: Was the 1918 World Series fixed? Sports Illustrated called the book "an entertaining and exhaustive account of a tumultuous season" and Robert W. Creamer, author of the definitive biography of Ruth, said "Mr. Wood has lit upon one of the most turbulent and important and at the same time least known years in baseball history. He has done remarkable, revelatory research, and he has a clean, clear way of writing."

National Bestseller He was the Sultan of Swat. The Caliph of Clout. The Wizard of Whack. The Bambino. And simply, to his teammates, the Big Bam. Babe Ruth was more than baseball’s original superstar. For eighty-five years, he has remained the sport’s reigning titan. He has been named Athlete of the Century . . . more than once. But who was this large, loud, enigmatic man? Why is so little known about his childhood, his private life, and his inner thoughts? In The Big Bam, Leigh Montville, whose recent New York Times bestselling biography of Ted Williams garnered glowing reviews and offered an exceptionally intimate look at Williams’s life, brings his trademark touch to this groundbreaking, revelatory portrait of the Babe. From the award-winning author of the New York Times bestseller Ted Williams comes the thoroughly original, definitively ambitious, and exhilaratingly colorful biography of the largest legend ever to loom in baseball—and in the history of organized sports. Based on newly discovered documents and interviews—including pages from Ruth’s personal scrapbooks —The Big Bam traces Ruth’s life from his bleak childhood in Baltimore to his brash entrance into professional baseball, from Boston to New York and into the record books as the world’s most explosive slugger and cultural luminary.

A Companion to American Sport History presents a collection of original essays that represent the first comprehensive analysis of scholarship relating to the growing field of American sport history. Presents the first complete analysis of the scholarship relating to the academic history of American sport Features contributions from many of the finest scholars working in the field of American sport history Includes coverage of the chronology of sports from colonial times to the present day, including major sports such as baseball, football, basketball, boxing, golf, motor racing, tennis, and track and field Addresses the relationship of sports to urbanization, technology, gender, race, social class, and genres such as sports biography Awarded 2015 Best Anthology from the North American Society for Sport History (NASSH)

NEW YORK TIMES BESTSELLER • From Jane Leavy, the award-winning, New York Times bestselling author of The Last Boy and Sandy Koufax, comes the definitive biography of Babe Ruth—the man Roger Angell dubbed "the model for modern celebrity." A Publishers Weekly Best Book of 2018 “Leavy’s newest masterpiece…. A major work of American history by an author with a flair for mesmerizing story-telling.” —Forbes He lived in the present tense—in the camera’s lens. There was no frame he couldn’t or wouldn’t fill. He swung the heaviest bat, earned the most money, and incurred the biggest fines. Like all the new-fangled gadgets then flooding the marketplace—radios, automatic clothes washers, Brownie cameras, microphones and loudspeakers—Babe Ruth "made impossible events happen." Aided by his crucial partnership with Christy Walsh—business manager, spin doctor, damage control wizard, and surrogate father, all stuffed into one tightly buttoned double-breasted suit—Ruth drafted the blueprint for modern athletic stardom. His was a life of journeys and itineraries—from uncouth to couth, spartan to spendthrift, abandoned to abandon; from Baltimore to Boston to New York, and back to Boston at the end of his career for a finale with the only team that would have him. There were road trips and hunting trips; grand tours of foreign capitals and post-season promotional tours, not to mention those 714 trips around the bases. After hitting his 60th home run in September 1927—a total that would not be exceeded until 1961, when Roger Maris did it with the aid of the extended modern season—he embarked on the mother of all barnstorming tours, a three-week victory lap across America, accompanied by Yankee teammate Lou Gehrig. Walsh called the tour a "Symphony of Swat." The Omaha World Herald called it "the biggest show since Ringling Brothers, Barnum and Bailey, and seven other associated circuses offered their entire performance under one tent." In The Big Fella, acclaimed biographer Jane Leavy recreates that 21-day circus and in so doing captures the romp and the pathos that defined Ruth’s life and times. Drawing from more than 250 interviews, a trove of previously untapped documents, and Ruth family records, Leavy breaks through the mythology that has obscured the legend and delivers the man.

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Rather than as a Falstaffian figure of limited intellect, Edmund Wehrle reveals Babe Ruth as an ambitious, independent operator, one not afraid to challenge baseball’s draconian labor system. To the baseball establishment, Ruth’s immense popularity represented opportunity, but his rebelliousness and potential to overturn the status quo presented a threat. After a decades-long campaign waged by baseball to contain and discredit him, the Babe, frustrated and struggling with injuries and illness, grew more acquiescent, but the image of Ruth that baseball perpetuated still informs how many people remember Babe Ruth to this day. This new perspective, approaching Ruth more seriously and placing his life in fuller context, is long overdue.