A cartography of fragrance that charts the botany and geography of perfume composition. For perfume makers, each smell carries with it a multitude of associations and impressions that must be carefully analyzed and understood before the sum of all its parts emerges. All perfumers have their own idiosyncratic methods, drawn from their individual olfactory experiences, for classifying fragrances. In Atlas of Perfumed Botany, virtuoso perfumer Jean-Claude Ellena leads readers on a poetic, geographic, and botanical journey of perfume discovery. Ellena offers a varied and fascinating cartography of fragrances, tracing historical connections and cultural exchanges. Full-page entries on plants ranging from bergamot to lavender are accompanied by detailed and vivid full-color botanical illustrations.

To women the whole world over, perfume means glamour, and in the world of perfume, Jean-Claude Ellena is a superstar. In this one-of-a-kind book, the master himself takes you through the doors of his laboratory and explains the process of creating precious fragrances, revealing the key methods and recipes involved in this mysterious alchemy. Perfume is a cutthroat, secretive multibillion-dollar industry, and Ellena provides an insider’s tour, guiding us from initial inspiration through the mixing of essences and synthetic elements, to the deluxe packaging and marketing in elegant boutiques worldwide, and even the increasingly complicated safety standards that are set in motion for each bottle of perfume that is manufactured. He explains how the sense of smell works, using a palette of fragrant materials, and how he personally chooses and composes a perfume. He also reveals his unique way of creating a fragrance by playing with our olfactory memories in order to make the perfume seductive and desired by men and women the world over. Perfume illuminates the world of scent and manufactured desire by a perfumer who has had clients the likes of Cartier, Van Cleef & Arpels, Bulgari, and Hermés.

Join Lizzie Ostrom on an olfactory adventure as she explores the trends and crazes that have shaped the way we’ve spritzed. One hundred perfumes and scents in all their fragrant glory reveal a fascinating social history of the past century. From the belle epoque through the swinging sixties, to the naughty nineties and beyond, Ostrom brings intelligence and wit to this most ravishing of subjects.There was the patriotic impact of English Lavender during World War I and perfumes that captured the Egyptomania of the 1920s. Estee Lauder created "Youth Dew" and with it, distilled the essence of 1950's suburbia. Patchouli oil—the "anti-perfume" of the 1960s—was sure to keep money out of the hands of corporations and "the man." And who could forget the fervor created by the grunge androgyny of CK One? Scent is truly the passport to memory, making Perfume both a lush treat and an insightful examination of the twentieth century through the most mysterious of the five sense.

A beautifully illustrated, informative, and engaging guide to 100 plants used for medicinal purposes. Remedies derived from plants are the world's oldest medicines. Used extensively in China, India, and many African countries, herbal medicine has become increasingly popular in the West along with other holistic and alternative therapies. Botanicum Medicinale offers a modern guide to 100 medicinal plants, featuring beautiful, full-color botanical illustrations and informative, engaging text. Each entry describes the plant's classification and habitat, traditional and current medicinal uses, and an interesting fact or two. Readers will learn, for example, that absinthe, the highly alcoholic, vividly green potable, was traditionally flavored with bitter wormwood (Artemesia absinthium); that cannabis may have been used by Queen Victoria for menstrual pain; and that willow bark contains a chemical similar to aspirin. Detailed and striking artwork depicts each plant. The entries are arranged alphabetically—from Adonis vernalis (a perennial in the buttercup family) to Vinca minor (also known as the common periwinkle). The 100 plants featured in the book all have a long history of medicinal use or are the subject of new medical research. Many treat a range of conditions, from insomnia to indigestion. Some plants are lovely enough to be in a bridal bouquet; others are considered weeds. Cross-reference features at the end of the book connect specific medical conditions and the plants used to treat them.

The first edition of this unique book established itself as an unparalleled source of information on perfume. Although it is primarily aimed at perfumers and others in the perfume industry, it has also found substantial sales among a wide range of others including aromatherapists, botanists, and many others who wanted to learn more about this faceted subject. The new edition is now aimed squarely at perfumery marketing specialists and others in the industry world-wide and covers in particular the needs of publicity/advertising teams and journalists, together with sales people and consultants at the counters who like to have a wide range of information at their fingertips. Changes include: an expansion of the number of profiles of the perfume houses, and of the 50 or so new perfumes worthy of record which have been launched since the previous edition. There is also increased coverage of the essences and the plants and other material from which they are derived. Coverage of perfume containers is substantially expanded and linked to other parts of the book.

A complete introduction to the psychology and science of perfume, with instructions on using and layering scent, and making your own perfumed sprays, oils, and bath and body products. A complete introduction to the psychology and science of perfume, with instructions on using and layering scent, and making your own perfumed sprays, oils, and bath and body products. At a time when advertising bombards us with the hard sell for the latest celebrity perfumes, fragrance expert Karen Gilbert shows how to create and blend your very own signature scent. Perfume: The Art and Craft of Fragrance introduces us to the psychology of smell and explains how fragrance can influence our moods and behavior, and gives a brief overview of perfume through the ages. A key chapter teaches you how to train your nose to recognize the five different fragrance families (floral, oriental, citrus, chypre, fougère), and how to identify the top, middle, and base notes of a perfume. Once you have understood the basics of how to build a fragrance, learn how to layer scents by creating perfume oils, sprays, and solids, plus scented bath and body products and home fragrance sprays from the easy step-by-step recipes. Illustrated throughout with charming artworks and photographs, Perfume: The Art and Craft of Fragrance is the perfect introduction to the art and romance of creating perfume.

Case studies, personal accounts, and analysis show how to recognize and combat pseudoscience in a post-truth world. In a post-truth, fake news world, we are particularly susceptible to the claims of pseudoscience. When emotions and opinions are more widely disseminated than scientific findings, and self-proclaimed experts get their expertise from Google, how can the average person distinguish real science from fake? This book examines pseudoscience from a variety of perspectives, through case studies, analysis, and personal accounts that show how to recognize pseudoscience, why it is so widely accepted, and how to advocate for real science. Contributors examine the basics of pseudoscience, including issues of cognitive bias; the costs of pseudoscience, with accounts of naturopathy and logical fallacies in the anti-vaccination movement; perceptions of scientific soundness; the mainstream presence of “integrative medicine,” hypnosis, and parapsychology; and the use of case studies and new media in science advocacy. Contributors David Ball, Paul Joseph Barnett, Jeffrey Beall, Mark Benisz, Fernando Blanco, Ron Dumont, Stacy Ellenberg, Kevin M. Folta, Christopher French, Ashwin Gautam, Dennis M. Gorman, David H. Gorski, David K. Hecht, Britt Marie Hermes, Clyde F. Herreid, Jonathan Howard, Seth C. Kalichman, Leif Edward Ottesen Kennair, Arnold Kozak, Scott O. Lilienfeld, Emilio Lobato, Steven Lynn, Adam Marcus, Helena Matute, Ivan Oransky, Chad Orzel, Dorit Reiss, Ellen Beate Hansen Sandseter, Kavin Senapathy, Dean Keith Simonton, Indre Viskontas, John O. Willis, Corrine Zimmerman

Thorough documentation and glorious illustrations of an exotic flower.

In the past few decades, sources of inspiration in the multidisciplinary field of cognitive science have widened. In addition to ongoing vital work in cognitive and affective neuroscience, important new work is being conducted at the intersection of psychology and the biological sciences in general. This volume offers an overview of the cross-disciplinary integration of evolutionary and developmental approaches to cognition in light of these exciting new contributions from the life sciences. This research has explored many cognitive abilities in a wide range of organisms and developmental stages, and results have revealed the nature and origin of many instances of the cognitive life of organisms. Each section of this book deals with a key domain of cognition: spatial cognition; the relationships among attention, perception, and learning, representations of numbers and economic values; and social cognition. Contributors discuss each topic from the perspectives of psychology and neuroscience, brain theory and modeling, evolutionary theory, ecology, genetics, and developmental science.

The response from the jewelry industry to a campaign for ethically sourced gold as a case study in the power of business in global environmental politics. Gold mining can be a dirty business. It creates immense amounts of toxic materials that are difficult to dispose of. Mines are often developed without community consent, and working conditions for miners can be poor. Income from gold has funded wars. And consumers buy wedding rings and gold chains not knowing about any of this. In Dirty Gold, Michael Bloomfield shows what happened when Earthworks, a small Washington-based NGO, launched a campaign for ethically sourced gold in the consumer jewelry market, targeting Tiffany and other major firms. The unfolding of the campaign and its effect on the jewelry industry offer a lesson in the growing influence of business in global environmental politics. Earthworks planned a “shame” campaign, aimed at the companies' brands and reputations, betting that firms like Tiffany would not want to be associated with pollution, violence, and exploitation. As it happened, Tiffany contacted Earthworks before they could launch the campaign; the company was already looking for partners in finding ethically sourced gold. Bloomfield examines the responses of three companies to “No Dirty Gold” activism: Tiffany, Wal-Mart, and Brilliant Earth, a small company selling ethical jewelry. He finds they offer a case study in how firms respond to activist pressure and what happens when businesses participate in such private governance schemes as the “Golden Rules” and the “Conflict-Free Gold Standard.” Taking a firm-level view, Bloomfield examines the different opportunities for and constraints on corporate political mobilization within the industry.