Athletes Making Moves is the first book on Name, Image, and Likeness for every athlete. In this book, the Protector of Athletes reveals her proprietary framework, Have Your S.A.E., that helps all athletes set the groundwork to holistically understand and build self-foundational tools essential to operating and protecting their name, image, and likeness. The Protector of Athletes uses storytelling that teaches athletes how to shift their mindsets, create and develop deeper self-accountability, and use the power of education when dealing with issues like athletes' legal rights, brand and team management, conflict of issues, safeguarding assets, athletic entrepreneurism, budgeting, team curation, and more. This book is a game changer for all athletes who want to profit from - and protect - their name, image, and likeness like a BOSS during the collegiate phase and beyond.

Elite level sport lends itself to a highly competitive environment that encourages players to seek a competitive advantage in order to win. Since competition is an inherent condition that is also considered desirable in this setting, it may at first glance seem as if cooperation does not have any room in elite level sports. Sustainable cooperation can be mutually advantageous for players, but it only has a chance of coming into fruition if it is also in line with individual players’ self-interests. In order for morality and self-interests to align with one another, investment in the conditions is required. Alicia Bockel analyzes ways that players can invest in the conditions of sustainable cooperation for a mutual advantage despite a highly competitive sports environment.

Many books have been written on the evils of commercialism in college sport, and the hypocrisy of payments to athletes from alumni and other sources outside the university. Almost no attention, however, has been given to the way that the National Collegiate Athletic Association has embraced professionalism through its athletic scholarship policy. Because of this gap in the historical record, the NCAA is often cast as an embattled defender of amateurism, rather than as the architect of a nationwide money-laundering scheme. Sack and Staurowsky show that the NCAA formally abandoned amateurism in the 1950s and passed rules in subsequent years that literally transformed scholarship athletes into university employees. In addition, by purposefully fashioning an amateur mythology to mask the reality of this employer-employee relationship, the NCAA has done a disservice to student-athletes and to higher education. A major subtheme is that women, such as those who created the Association for Intercollegiate Athletics for Women (AIAW), opposed this hypocrisy, but lacked the power to sustain an alternative model. After tracing the evolution of college athletes into professional entertainers, and the harmful effects it has caused, the authors propose an alternative approach that places college sport on a firm educational foundation and defend the rights of both male and female college athletes. This is a provocative analysis for anyone interested in college sports in America and its subversion of traditional educational and amateur principles.

From award-winning young adult author Paul Volponi comes the true story of his unforgettable summer spent proving himself as a legitimate New York City streetballer, only later discovering that he had gained a set of skills that would enhance his life off the court, as well. During the sweltering summer of seventeen-year-old Paul Volponi’s life, he had only one goal—he wanted, no, needed to become a legitimate and respected New York City street basketball player. It was a passion that consumed him night and day, and at times even isolated him from his friends and family. So he entered through the gates of the Proving Ground, the roughest streetball yard in the city. It was a place where the fouls resembled felonies, and the atmosphere mirrored that of the Roman Coliseum more than Madison Square Garden. It was where teens and adults contested pickup games with a ferocity seemingly greater than that of the NBA Finals. The Proving Ground was a difficult place to cultivate friendships and an easy environment to make enemies. This is the story of Paul’s summer-long initiation at the Proving Ground. It is truly a streetball testament of a teenager who wanted more than anything else to earn his stripes in streetball society. Only what he didn’t understand at the time was that this experience would deliver to him, as it does today for so many young adults, a set of skills that would enhance his life far beyond the boundaries of a basketball court.

On New Year's Day, 1975, Catfish Hunter left the Oakland A's for a $3,000,000 contract with the New York Yankees, becoming, at the time, the highest-paid pitcher in baseball history. This is the story of the beginning of the modern sports superstar, told by veteran journalist Bill Libby (Parnelli). Libby follows Catfish from his days with the 3-peat Oakland A's to the auction that made him a multi-millionaire. With cooperation from Hunter, Reggie Jackson and numerous players and management, Catfish: the Three Million Dollar Pitcher is a thrilling insider account, an invaluable piece of sports history.

The only marketing guide that teaches athletes the skill of personal brand-building.

A study of the ethical dilemnas of producing high performance athletes through use of technology, using Founcault's work on disciplinary power as a theoretical framework.

Profiles the great players of America's pastime, from past legends to the heroes of today. Also includes great Softball players.