With a strong emphasis on professional practice and the day-to-day realities of working in sports and entertainment, the book covers all the core functional areas such as: Effective writing and speaking Building and Marketing brands Developing contacts and networks Social and Digital Media Strategy Gaining experience and internships Crisis management Successful pitching Press conferences Working with individual athletes, teams and league organizations Agents, Broadcast Networks and Agencies Understanding the global sports market The second edition includes brand new material on using social media, gaming, and brand integration, as well as extended real-world case studies and interviews with trailblazing PR professionals. No other book offers such a valuable insider's view of the sports communications industry or the importance of PR and media relations in building successful sports organizations.

One Hundred New Ways to Make Your Money Work Harder Countless foreign stocks routinely outperform the S&P 500, but sending your money halfway around the world can feel risky -- unless you know which stocks to invest in. How can you make informed decisions on the international market? How can you find the Microsoft of Germany or Wal-Mart of France? What stocks should you buy in emerging markets such as Asia and Latin America? The Top 100 International Growth Stocks highlights the best opportunities for creating a diversified portfolio of stable, quality investments. Here are: Detailed company profiles of 100 overseas performers Invaluable ³grading boxes² that rate growth, management quality, and risk factors Share-price performance charts Tips on how and when to purchase foreign stocks and track your investments Scott and Peggy Kalb analyzed more than 10,000 companies before they arrived at their top 100. Their selections have survived and prospered despite recessions, political upheaval, difficult mergers, and tough competition -- because the focus here is on long-term, blue-chip investments.

BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.

Popular Science gives our readers the information and tools to improve their technology and their world. The core belief that Popular Science and our readers share: The future is going to be better, and science and technology are the driving forces that will help make it better.

Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.

BLACK ENTERPRISE is the ultimate source for wealth creation for African American professionals, entrepreneurs and corporate executives. Every month, BLACK ENTERPRISE delivers timely, useful information on careers, small business and personal finance.