Asia Branding

Asia Branding
Author :
Publisher : Bloomsbury Publishing
Total Pages : 350
Release :
ISBN-10 : 9781137489968
ISBN-13 : 1137489960
Rating : 4/5 (68 Downloads)

Synopsis Asia Branding by : Bang Nguyen

This core adoptable textbook provides a comprehensive treatment of branding in Asia, focusing on a wide range of key Asian countries including China, India, Japan, South Korea and members of ASEAN. This edited collection includes a unique blend of theory, research and practice across both consumer and corporate branding and discusses the topics of brand communication, brand relationships, social media branding, brand reputation, place brands, university branding and brand innovation. Looking at the relationship between companies, brands and consumers, this book highlights the need for a variety of strategic responses to meet the needs of different Asian consumers. Asia Branding is the perfect resource for branding and international marketing undergraduate, postgraduate and MBA students looking to gain further insight into this fascinating subject.

Asian Brand Strategy

Asian Brand Strategy
Author :
Publisher : Springer
Total Pages : 273
Release :
ISBN-10 : 9780230513068
ISBN-13 : 0230513069
Rating : 4/5 (68 Downloads)

Synopsis Asian Brand Strategy by : M. Roll

This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands

Branding in Asia

Branding in Asia
Author :
Publisher : John Wiley & Sons
Total Pages : 284
Release :
ISBN-10 : UCSD:31822028210458
ISBN-13 :
Rating : 4/5 (58 Downloads)

Synopsis Branding in Asia by : Paul Temporal

"Paul Temporal shows how the fundamental principles of brand building are transferable to the Asian environment. A diverse collection of Asian caselets should convince us that the 21st century will see the emergence of more Asian regional and global megabrands." Professor John A Quelch Dean London Business School "Branding in Asia addresses an unusual situation in Asia - how is it that a region which has such high brand appreciation, produces few international brands of its own? The author's analysis of actual case studies, ranging from powerful global brands to local companies, illustrates his points clearly. This, coupled with a sensitive understanding of the cultural differences in the region makes it an excellent reference for everyone working with brands." Felix Herrnberger President BMW Asia Pte Ltd "Paul Temporal succinctly dissects the often mystical qualities that make up a successful brand. Too often Western insights, models and case studies are applied arbitrarily across the globe, it is so refreshing to see branding tackled from a purely Asian perspective. An invaluable reference book and eminently readable, the step-by-step style and volume of relevant cases and examples makes this a must have for any manager in Asia looking to embark on creating his own regional or global brand." Ray Dempsey Area manager McCann-Erickson South East Asia

Asian Brand Strategy (Revised and Updated)

Asian Brand Strategy (Revised and Updated)
Author :
Publisher : Springer
Total Pages : 356
Release :
ISBN-10 : 9781137359179
ISBN-13 : 113735917X
Rating : 4/5 (79 Downloads)

Synopsis Asian Brand Strategy (Revised and Updated) by : M. Roll

This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.

Building Brands in Asia

Building Brands in Asia
Author :
Publisher : Taylor & Francis
Total Pages : 238
Release :
ISBN-10 : 9781351756846
ISBN-13 : 1351756842
Rating : 4/5 (46 Downloads)

Synopsis Building Brands in Asia by : Tim Andrews

In a global business environment characterized by volatility and change, the formation of enduring relationships with consumers is paramount, but also notoriously difficult. Focusing on the creation, development and management of brands in the world’s most dynamic, diverse and challenging business environment, Building Brands in Asia challenges the assumption that the continuing success of global brands in Asia is a given. Replete with anecdotes, interviews and case studies, Andrews and Chew provide an insightful, detailed and timely examination for all those interested in today’s primary corporate preoccupation set in the world’s most exciting marketplace.

Brand Singapore

Brand Singapore
Author :
Publisher : Marshall Cavendish International Asia Pte Ltd
Total Pages : 218
Release :
ISBN-10 : 9789814398701
ISBN-13 : 9814398705
Rating : 4/5 (01 Downloads)

Synopsis Brand Singapore by : Koh Buck Song

Without nation branding, there would be no Singapore. Reputation is precious. Top talent and hot money gravitate only to the most attractive, respected nations. For a country as small and as young as Singapore, its brand is its most valuable asset. Singapore’s stunning ascent from Third World to First World in a matter of 30 years was spearheaded by a concerted, closely-coordinated programme of nation branding. Brand Singapore helped to attract the investments, business, trade, tourism and talented human resources that are the lifeblood of a successful nation. Today, the city-state is known internationally as a dynamic, safe, corruption-free place to do business, a Garden City, and increasingly, a vibrant city of culture and the arts. In global surveys of quality of life, Singapore regularly tops the charts. How did Singapore create this country brand, cultivate and guard it, sell it to its “shareholders”, and make it known to the world? Drawing on two decades in the nation branding game, Koh Buck Song offers an illuminating inside look at – and candid critique of – a country brand that is as rich in resource as it is potent with promise.

Asia's Star Brands

Asia's Star Brands
Author :
Publisher : John Wiley & Sons
Total Pages : 321
Release :
ISBN-10 : 9781118580707
ISBN-13 : 1118580702
Rating : 4/5 (07 Downloads)

Synopsis Asia's Star Brands by : Paul Temporal

ASIA'S STAR BRANDS Asian brands have come of age, and no longer can be seen as "also rans" to their Western competitors. The problem is, very little has been know about them. Paul Temporal's book fills this gap, with a series of practical 'brand biographies' which chart both the growing pains and the growth potential of the new contenders from the East. It's vital reading for anyone committed to doing business in Asia. - Miles Young, Chairman, Ogilvy & Mather, Asia Pacific China and Japan, as well as India and the Emirates, suggest remarkable achievements by local companies in the field of branding and brands. Such a revolution shall impact not only the regional markets but also the world economy and non-Asian firms. Paul Temporal's book provides spectacular business cases and broader key lessons. it should become a major reference for any practitioner and scholar, whether Asian or not. I rank it in my short list of relevant texts about competition and success in the coming years. - Professor Jean-Claude Thoenig, INSEAD A well-managed brand is the lifeline of any successful company. this helpful book explains how Asian companies have built their brands to create sustainable competitive advantage. Using up-to-date Asian case studies, it will help readers have a better understanding of the creation, management and evolution of brands. - Professor John Quelch, Harvard Business School It is often said that the 21st Century is Asia's. It is very encouraging to see many Asian brands succeeding, as wonderfully showcased by Paul Temporal, both regionally and globally. Branding is investment for the future.

Cult of the Luxury Brand

Cult of the Luxury Brand
Author :
Publisher : Nicholas Brealey International
Total Pages : 320
Release :
ISBN-10 : 9781904838296
ISBN-13 : 1904838294
Rating : 4/5 (96 Downloads)

Synopsis Cult of the Luxury Brand by : Radha Chadha

The first book to explore how and why an amazing "luxeplosion" is rocking Asia.

Economic, Educational, and Touristic Development in Asia

Economic, Educational, and Touristic Development in Asia
Author :
Publisher : IGI Global
Total Pages : 241
Release :
ISBN-10 : 9781799822400
ISBN-13 : 1799822400
Rating : 4/5 (00 Downloads)

Synopsis Economic, Educational, and Touristic Development in Asia by : Christiansen, Bryan

The progression of the independent states that were created after the collapse of the Soviet Union has become a prevalent area of research as these countries continue to make infrastructural strides. These regions possess vastly desirable natural resources including oil, gas, and minerals, causing this section of the world to have rising global importance as they continue to improve their economy, educational systems, and tourism industries. Economic, Educational, and Touristic Development in Asia is a pivotal reference source that provides a thorough examination of the contemporary progression of several recently formed countries within Central Asia. While highlighting topics such as hospitality marketing, anti-corruption reform, and entrepreneurship, this publication explores the technological, educational, and security enhancements being made in these areas, as well as how this region can strengthen its prosperity by strategically utilizing their globally-coveted natural resources. This book is ideally designed for economists, higher education faculty, provosts, chancellors, scholars, practitioners, policymakers, business professionals, marketers, restaurateurs, hotel managers, tour developers, travel agencies, government officials, strategists, educators, researchers, and graduate students.

Global Dexterity

Global Dexterity
Author :
Publisher : Harvard Business Review Press
Total Pages : 228
Release :
ISBN-10 : 9781422187289
ISBN-13 : 1422187284
Rating : 4/5 (89 Downloads)

Synopsis Global Dexterity by : Andy Molinsky

“I wrote this book because I believe that there is a serious gap in what has been written and communicated about cross-cultural management and what people actually struggle with on the ground.”—From the Introduction What does it mean to be a global worker and a true “citizen of the world” today? It goes beyond merely acknowledging cultural differences. In reality, it means you are able to adapt your behavior to conform to new cultural contexts without losing your authentic self in the process. Not only is this difficult, it’s a frightening prospect for most people and something completely outside their comfort zone. But managing and communicating with people from other cultures is an essential skill today. Most of us collaborate with teams across borders and cultures on a regular basis, whether we spend our time in the office or out on the road. What’s needed now is a critical new skill, something author Andy Molinsky calls global dexterity. In this book Molinsky offers the tools needed to simultaneously adapt behavior to new cultural contexts while staying authentic and grounded in your own natural style. Based on more than a decade of research, teaching, and consulting with managers and executives around the world, this book reveals an approach to adapting while feeling comfortable—an essential skill that enables you to switch behaviors and overcome the emotional and psychological challenges of doing so. From identifying and overcoming challenges to integrating what you learn into your everyday environment, Molinsky provides a guidebook—and mentoring—to raise your confidence and your profile. Practical, engaging, and refreshing, Global Dexterity will help you reach across cultures—and succeed in today’s global business environment.