This book is a practical and comprehensive guide to succeeding in ASEAN countries. It allows for a deeper understanding of the business environment of these diverse economies. You will be better able to evaluate the risk factors and make meaningful decisions.

Are you a CEO, consultant or entrepreneur interested in entering or expanding your activity in Thailand, Vietnam and Philippines’s market? Then this book is for you! The main objective of this book is to provide you with basic knowledge about Thailand, Vietnam and Philippines; an overview of their economy, business culture, potential opportunities and an introduction to other relevant issues. Novice exporters, in particular will find it a useful starting point. Thailand is well placed to offer a gateway to both the ASEAN and Asia-Pacific markets, particularly India and China, many of which offer great business potential; on the other hand Vietnam borders China to the north, Laos and Cambodia to the west and South China to the east. It has the third-largest population in South-East Asia, over half of which is below the age of 30; while Philippines, boasts a literacy rate of 94.6 per cent among the highest in the region has a highly skilled and educated workforce.

This book comprises seven business and management cases that demonstrate different company issues and managerial problems in ASEAN countries. The book is useful for college and university lecturers, practitioners and students at undergraduate and postgraduate levels. As a comprehensive understanding of the business environment is essential, college and university lecturers may use this book as class materials in guiding the students to learn the practical issues in the industry. Case questions are developed to provide a preliminary understanding of the issues being discussed. On the other hand, practitioners may benefit from understanding the problems and challenges faced by different types of companies. It is hoped that this book will provide practical knowledge to its readers.