Organizations have a wide range of objectives, and they frequently focus their efforts and resources on achieving these objectives. Organizations have both human and nonhuman resources (plant, equipment, land, money, etc.) that are used to achieve target and deadline-oriented goals. The force that combines resources in support of organizational objectives is management. It is a method of achieving goals with and via people. When people collaborate inside an organisation, management is required. A person who is competent of managing organised activities, whether it be a company operation, religious organisation, military outfit, or a social organisation, must carry out the management duties, which include planning, organising, directing, and regulating. These functions are carried out at all levels of an organisation, regardless of its nature or size. All cooperative projects require management services.

An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.

"The classic Wordsworth poem is depicted in vibrant illustrations, perfect for pint-sized poetry fans."

Principles of Management

Financial Accounting for BBA has been written to meet the requirements of undergraduate students, particularly at the BBA level. This book covers the syllabi of major universities across the country, providing basic knowledge of accounting principles and practices in a systematic manner. The topics have been dealt with in a lucid manner to enable better understanding, especially for those students who do not have an accounting background. The text is examination-oriented and is supplemented with relevant solved illustrations for all the topics.

This classic volume achieves a remarkable width of appeal without sacrificing scientific accuracy or depth of analysis. It is a valuable contribution to the study of business efficiency which should be read by anyone wanting information about the developments and place of management, and it is as relevant today as when it was first written. This is a practical book, written out of many years of experience in working with managements of small, medium and large corporations. It aims to be a management guide, enabling readers to examine their own work and performance, to diagnose their weaknesses and to improve their own effectiveness as well as the results of the enterprise they are responsible for.

The title story is a humorous tale of trying to indoctrinate young boys with a culture of peace rather than war, by a mother and her brother, Harvey, who give her boys "peace toys" for Easter instead of toy guns, tin soldiers, and the like.