"The briefer version of a contemporary introduction to art and design fundamentals emphasizing creativity, diversity, and global learning, with a focus on 2D and color"--

Written for visual learners, Art and Design Fundamentals offers thorough yet succinct coverage of both traditional topics and new technologies. Details are crucial to Art and Design Fundamentals; diverse visual examples highlight new perspectives, encourage cultural awareness, and support an equal emphasis on male and female artists. Students and professors alike will appreciate its logical organization, recommended projects, and resources that encourage detailed image analysis and illustrate how art and design principles and elements work together. Art and Design Fundamentals' robust suite of digital resources and wealth of projects help students hone the skills they need to produce exceptional work in a dynamic field. *NOTE: This text is available in two versions. For courses that focus on two-dimensional design, Oxford publishes a separate, briefer version of this text, entitled Art and Design Fundamentals: 2D and Color (enhanced e-book ISBN 978-0-19-753711-4 / softcover ISBN 978-0-19-063268-7). For coverage of 3D and 4D design, Oxford publishes a separate, more comprehensive version of this text that includes a Part Four: Three-Dimensional Design and Beyond. Check out Art and Design Fundamentals (enhanced e-book ISBN 978-0-19-063267-0 / softcover ISBN 978-0-19-063260-1).

"A contemporary introduction to art and design fundamentals emphasizing creativity, diversity, and global learning"--

This book will help you design media that engages, entertains, communicates and 'sticks' with the audience. Packed with examples of groundbreaking interactive design, this book provides a solid introduction to the principles of interactive communication and detailed case studies from world-leading industry experts. The Fundamentals of Interactive Design takes you step by step through each stage of the creative process – from inspiration to practical application of designing interfaces and interactive experiences. With a visually engaging and exciting layout this book is an invaluable overview of the state of the art and the ongoing evolution of digital design, from where it is now to where it's going in the future.

Meet modern portraiture head-on with this step-by-step beginner's guide to creating stylized portrait, written by the industry's leading character designers.

A fully revised and updated edition of this back-to-basics title, packed with the fundamental concepts, conventions and theory needed when creating art.

As visual design technology and tools become more accessible and widely used, it is important for digital artists to learn and apply fundamental design techniques to their work. Visual Design Fundamentals: A Digital Approach, Third Edition provides a basic understanding of design and how it should be integrated into digitally-produced 2D images. Whatever the medium or techniques, good visuals are the result of planning, and this book shows you how to apply organization and the classic elements of design, including line, shape, form, value, color, and texture, to the latest technology. The techniques and theories presented can be applied to both traditional 2D art forms, such as drawing, painting, and printmaking, as well as 3D art, such as interior and industrial design and architecture. Each chapter outlines and examines both content and form, and a variety of hands-on projects reinforces new skills and provides a digital representation of each concept being taught. The book has been updated with revised content and all new projects, and everything you need to complete the projects is provided in the book or on the accompanying CD-ROM.

Have you ever wondered how to Loosen-Up your painting style? Paint Fresher paintings? Be more Spontaneous? Be more Expressive? If the answer to any of these questions is yes, then this book is for you! Here is what is included:Inspiration Motivation, InformationLearn to Loosen-Up and Let GoPaint from the HeartHow to Design a Better Composition using Shape, Value, Color, Edges and Center of InterestProfessional Practice TopicsResources for the Artist