Philosophy exercises a massive influence on contemporary architectural culture and the understanding of the built environment. Discussions of architects and architectural academics are heavily loaded with theoretical ideas, concepts and views imported from the works of philosophers. At the same time this architectural employment of philosophy rarely goes beyond the tendency to mine philosophical works for ideas, words and phrases and use them, often without much understanding, in order to promote architectural agendas and embellish theoretical claims made by architects and academics. The book presents the history of this phenomenon for the past hundred years. It describes and analyzes numerous, often funny, entertaining as well as embarrassing, examples of false intellectual pretense and pompous but incompetent philosophical posturing by prominent architects and architectural academics of the era and their efforts to bamboozle readers, colleagues and the general public. The book presents a powerful criticism of modernist views on architecture and argues that the rise of obfuscation and philosophical posturing among architects and architectural academics is a defensive strategy intended to draw attention away from the failure of Modernism in architecture.

Sir Kenneth Clark wrote in the Architectural Review, that the first result of this book was "to dispose, once and for all, of the hedonist, or purely aesthetic, theory of Renaissance architecture, ' and this defines Wittkower's intention in a nutshell.

Philosophy for Architects is an engaging and easy-to-grasp introduction to philosophical questions ofinterest to students of architectural theory. Topics include Aristotle's theories of "visual imagination" and their relevance to digital design, the problem of optical correction as explored by Plato, Hegel's theory of zeitgeist, and Kant's examinations of space and aesthetics, among others. Focusing primarily on nineteenth- and twentieth-century philosophy, it provides students with a wider perspective concerning philosophical problems that come up in contemporary architectural debates.

What is more important in architectural works--their form, shape, and color, or the meanings and symbolism that can be associated with them? Can aesthetic judgments of architecture be independent of the stories one can tell about buildings? Do non-architects perceive buildings in the same way as do architects? For the greater part of the twentieth century it was common to respond to these and similar questions by relying on psychological theories asserting there is no innocent eye, that we think only in language, and that human visuality results from preexisting, conceptual knowledge. Dramatic breakthroughs in philosophy and psychology over the past two decades, however, have shown us that human visuality functions for the most part independently of conceptual thinking and language. This book examines the ways in which new theories of human visuality create a different understanding of architectural design, practice, and education. This new understanding coincides with and supports formalist approaches to architecture that have become influential in recent years as a result of the digital revolution in architectural design.

The Modern movement began in the 1920s when a small group of young architects felt all that had gone before should be rejected and that architectural design should start afresh. This fresh start, they declared, should be based on modern technology and a new, modern approach to life. Their innovations became the 20th century's dominant movement in architecture, crystallizing into the international style of the 1920s and '30s. In "Exploding the Myths of Modern Architecture, " Malcolm Millais explores the forces and factors that led to the emergence of the Modern movement, arguing that it was based on completely false premises. Millais offers a rarely heard perspective on the Modern movement, explaining its failures and how the well-meaning "revolutionaries" behind it gained and maintained power.

The book focused initially on the philosophical, artistic, and scientific forces that impacted on the humanist of the late Medieval and Renaissance period, profuse in the exchange of ideas and discovery, behind much of which was the impact of Dante's Divine Comedy with a message which continues to reverberate through the centuries. What has also persisted is the perpetual tension between science, religion, and design because of their perceived contradictions. The book explores how we might gain inspiration and motivation to embrace a consistent artistry and sense of exploration in the face of an ever-expanding knowledge-based frontier.

Hubsch's argument that the technical progress and changed living habits of the nineteenth century rendered neoclassical principles antiquated is presented here along with responses to his essay by architects, historians, and critics over two decades.

You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.

This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1972.

An illuminating introduction to the influence of architecture on the world, the environment, and human lives Architecture matters. It matters to cities, the planet, and human lives. How architects design and what they build has an impact that usually lasts for generations. The more we understand architecture—the deeper we probe the decisions and designs that go into making a building—the better our world becomes. Aaron Betsky, architect, author, curator, former museum director, and currently the dean of the Frank Lloyd Wright School of Architecture, guides readers into the rich and complex world of contemporary architecture. Combining his early experiences as an architect with his extensive experience as a jury member selecting the world’s most prominent and cutting-edge architects to build icons for cities, Betsky possesses rare insight into the mechanisms, politics, and personalities that play a role in how buildings in our societies and urban centers come to be. In approximately fifty themes, drawing on his inside knowledge of the architectural world, he explores a broad spectrum of topics, from the meaning of domestic space to the spectacle of the urban realm. Accessible, instructive, and hugely enjoyable, Why Architecture Matters will open the eyes of anyone dreaming of becoming an architect, and will bring a wry smile to anyone who already is.