Apples to Apples is the first book to link branding and company culture in a way that gives business people the means to stand out from their competition. The author makes a convincing argument for the advantages of competitive differentiation, and guides readers through the process of finding meaningful points of difference. Apples to Apples defines the traits necessary to develop a premium brand that produces higher sales and greater profits than competitors. The author goes on to show readers how to create these traits in their own companies, emphasizing the need to follow through, measure successes, and leverage customer satisfaction to join the businesses that succeed even in the toughest times.

Apple-picking season is here! Let's grab a basket and head to the orchard. Whole or sliced, baked or juiced -- everyone loves apples!

Find out where your favorite crunchy, refreshing fruit comes from in this snack-sized book. Apples come in all shapes and sizes from all over the world. Take a bite and chew on months of planting, growing, picking, and selling that bring this tasty fruit into the home. With deliciously bright, detailed images and a simple text, Apples is the perfect board book for small curious hands who are still new to the crisp comfort of autumn. Gail Gibbons, a dedicated explorer of the world on behalf of curious young readers, uncovers and educates young audiences with board books on everything from Pumpkins to Bicycles to Boats. Readers ages 4-8 will also enjoy the newly-updated picture book version of Apples, which includes even more delectable details, diagrams, and vocabulary.

Describes a trip to an apple orchard, how apples are picked and stored, and which apples are best for eating.

A limited, large-format edition of this gorgeous study of apples, featuring a print from the series This large-format (9 x 11.25 inches) special edition of New York photographer William Mullan's (born 1989) Odd Applesincludes a print of the photograph titled Hidden Rosehoused in a pergamin paper sleeve inserted in the book. Mullan's obsession with apples began when he saw his first Egremont Russet at a Waitrose grocery store outside of London. Fascinated by its gnarled, potato-like appearance and shockingly fresh, nutty flavor, Mullan began searching for, and photographing, rare apple varieties. In Odd Apples, each apple is lovingly rendered and styled according to its individual "personality"--a combination of its looks and its flavors. The apples are set against complementary brightly colored backdrops; they are peeled or unpeeled, cut or whole, skin shriveled or perfectly smooth and shiny. Mullan embraces each apple's idiosyncratic aesthetic qualities completely.

AV2 Fiction Readalong by Weigl brings you timeless tales of mystery, suspense, adventure, and the lessons learned while growing up. These celebrated children’s stories are sure to entertain and educate while captivating even the most reluctant readers. Log on to www.av2books.com, and enter the unique book code found on page 2 of this book to unlock an extra dimension to these beloved tales. Hear the story come to life as you read along in your own book.

This book is a tour de force for helping with reading and counting to ten, using a vocabulary of only 75 words! A lion, dog, and tiger find many interesting ways to balance ten apples vertically on their heads, building up from only one. Then the birds decide they would like the apples, and the fun really begins. The conclusion will leave your child giggling happily.

The slightly true narrative of how a brave pioneer father brought apples, pears, plums, grapes, and cherries (and children) across the plains. Apples, ho! When Papa decides to pull up roots and move from Iowa to Oregon, he can’t bear to leave his precious apple trees behind. Or his peaches, plums, grapes, cherries, and pears. Oh, and he takes his family along too. But the trail is cruel. First there’s a river to cross that’s wider than Texas, then there are hailstones as big as plums, and then there’s even a drought, sure to crisp the cherries. Luckily Delicious (the nonedible apple of Daddy’s eye) won’t let anything stop her father’s darling saps from tasting the sweet Oregon soil. A hilarious tall tale from the team that brought you Fannie in the Kitchen that’s loosely based on the life of a real fruiting pioneer.

“For all of us who cherish the apple, its utility, its flavors, and its powers of revelation and connection.” —Adrian Higgins, garden columnist, The Washington Post The apple is one of the most iconic fruits, traditionally picked on cool fall days and used in pies, crisps, ciders, and more. And there is a vast world of varieties that goes well beyond the common grocery store offerings. With names like American Beauty, Carter’s Blue, and Fallawater, and flavors ranging from sweet to tart, this treasure trove of unique apples is ripe for discovery. There is no better guide through this tasty world than Tom Burford, whose family has grown apples in the Blue Ridge Mountains since 1715. His celebratory book Apples of North America is brimming with beautiful portraits of heirloom and modern apples of merit, each accompanied by distinguishing characteristics and common uses. You will also find information on growing apples at home—with specifics on planting, pruning, grafting, and more—and instructions on how to preserve apples through pressing, fermenting, cooking, and drying.