Apollo 16

Apollo 16
Author :
Publisher : Burlington, Ont. : Apogee Books
Total Pages : 324
Release :
ISBN-10 : PSU:000050001828
ISBN-13 :
Rating : 4/5 (28 Downloads)

Synopsis Apollo 16 by : Robert Godwin

Compiled here are many important documents about the Apollo 16 mission including the complete debriefing in the crew's own words.

Marketing the Moon

Marketing the Moon
Author :
Publisher : MIT Press
Total Pages : 145
Release :
ISBN-10 : 9780262026963
ISBN-13 : 0262026961
Rating : 4/5 (63 Downloads)

Synopsis Marketing the Moon by : David Meerman Scott

One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang. In July 1969, ninety-four percent of American televisions were tuned to coverage of Apollo 11's mission to the moon. How did space exploration, once the purview of rocket scientists, reach a larger audience than My Three Sons? Why did a government program whose standard operating procedure had been secrecy turn its greatest achievement into a communal experience? In Marketing the Moon, David Meerman Scott and Richard Jurek tell the story of one of the most successful marketing and public relations campaigns in history: the selling of the Apollo program. Primed by science fiction, magazine articles, and appearances by Wernher von Braun on the “Tomorrowland” segments of the Disneyland prime time television show, Americans were a receptive audience for NASA's pioneering “brand journalism.” Scott and Jurek describe sophisticated efforts by NASA and its many contractors to market the facts about space travel—through press releases, bylined articles, lavishly detailed background materials, and fully produced radio and television features—rather than push an agenda. American astronauts, who signed exclusive agreements with Life magazine, became the heroic and patriotic faces of the program. And there was some judicious product placement: Hasselblad was the “first camera on the moon”; Sony cassette recorders and supplies of Tang were on board the capsule; and astronauts were equipped with the Exer-Genie personal exerciser. Everyone wanted a place on the bandwagon. Generously illustrated with vintage photographs, artwork, and advertisements, many never published before, Marketing the Moon shows that when Neil Armstrong took that giant leap for mankind, it was a triumph not just for American engineering and rocketry but for American marketing and public relations.

Apollo 17

Apollo 17
Author :
Publisher :
Total Pages : 706
Release :
ISBN-10 : UIUC:30112104132623
ISBN-13 :
Rating : 4/5 (23 Downloads)

Synopsis Apollo 17 by : Lyndon B. Johnson Space Center

The Apollo 17 flight and lunar landing, the sixth and final lunar landing and third extended science capability mission in the Apollo Program, are discussed with emphasis on the scientific endeavors conducted on the lunar surface. The scientific investigation of the mission is presented in three interrelated types of activities: the lunar surface sampling and observation, the lunar surface experiments, and the inflight experiments. Collection, documentation, and description of the lunar samples are discussed with a preliminary evaluation and analysis. The lunar surface experiments are described, including the results and their relationship to the scientific objectives of each experiment. The geochemical, photographic, geophysical, topographic, and medical data resulting from experiments conducted in flight are presented.

Apollo 11

Apollo 11
Author :
Publisher : Burlington, Ont. : Apogee Books
Total Pages : 238
Release :
ISBN-10 : STANFORD:36105114681294
ISBN-13 :
Rating : 4/5 (94 Downloads)

Synopsis Apollo 11 by : Robert Godwin

Contains the entire crew of Apollo 11’s personal observations upon returning to earth.

Apollo Expeditions to the Moon

Apollo Expeditions to the Moon
Author :
Publisher :
Total Pages : 336
Release :
ISBN-10 : UIUC:30112027232278
ISBN-13 :
Rating : 4/5 (78 Downloads)

Synopsis Apollo Expeditions to the Moon by : Edgar M. Cortright

Here men from the planet earth. First set foot upon the moon - July 1969 A.D. We Came in peace for all mankind. From the plaque on the Eagle, Apollo 11, which landed on the moon on July 20, 1969.

Apollo

Apollo
Author :
Publisher : Te Neues Publishing Company
Total Pages : 0
Release :
ISBN-10 : 3961711321
ISBN-13 : 9783961711321
Rating : 4/5 (21 Downloads)

Synopsis Apollo by : Floris Heyne

Over 225 colour and black and white photographs from the NASA archives celebrate the 50th anniversary of the first manned moon landing. These pictures, all taken by the Apollo astronauts, create a vivid documentary of one of the most seminal events of the 20th Century. The accompanying text is filled with little--known insider facts and fascinating insights into the Apollo missions.

Apollo 17 Preliminary Science Report

Apollo 17 Preliminary Science Report
Author :
Publisher :
Total Pages : 716
Release :
ISBN-10 : NASA:31769000655897
ISBN-13 :
Rating : 4/5 (97 Downloads)

Synopsis Apollo 17 Preliminary Science Report by : Manned Spacecraft Center (U.S.)

Biomedical Results of Apollo

Biomedical Results of Apollo
Author :
Publisher :
Total Pages : 602
Release :
ISBN-10 : STANFORD:36105024707783
ISBN-13 :
Rating : 4/5 (83 Downloads)

Synopsis Biomedical Results of Apollo by : Richard S. Johnston

Lunar Sourcebook

Lunar Sourcebook
Author :
Publisher : CUP Archive
Total Pages : 796
Release :
ISBN-10 : 0521334446
ISBN-13 : 9780521334440
Rating : 4/5 (46 Downloads)

Synopsis Lunar Sourcebook by : Grant Heiken

The only work to date to collect data gathered during the American and Soviet missions in an accessible and complete reference of current scientific and technical information about the Moon.

Return to the Moon

Return to the Moon
Author :
Publisher : Springer Science & Business Media
Total Pages : 346
Release :
ISBN-10 : 9780387310640
ISBN-13 : 0387310649
Rating : 4/5 (40 Downloads)

Synopsis Return to the Moon by : Harrison Schmitt

Former NASA Astronaut Harrison Schmitt advocates a private, investor-based approach to returning humans to the Moon—to extract Helium 3 for energy production, to use the Moon as a platform for science and manufacturing, and to establish permanent human colonies there in a kind of stepping stone community on the way to deeper space. With governments playing a supporting role—just as they have in the development of modern commercial aeronautics and agricultural production—Schmitt believes that a fundamentally private enterprise is the only type of organization capable of sustaining such an effort and, eventually, even making it pay off.