APA Handbook of Consumer Psychology

APA Handbook of Consumer Psychology
Author :
Publisher : American Psychological Association (APA)
Total Pages : 716
Release :
ISBN-10 : 1433836424
ISBN-13 : 9781433836428
Rating : 4/5 (24 Downloads)

Synopsis APA Handbook of Consumer Psychology by : Lynn R. Kahle

The APA Handbook of Consumer Psychology presents a comprehensive survey of the field, including historical reviews and critical sources of information in both core and emerging literature. This 33-chapter handbook is designed as a library reference that captures up-to-date content on consumer psychology, with insights offered by an outstanding roster of contributors. Broad coverage areas include perspectives on consumer psychology, consumer characteristics and contexts, use of psychology to communicate with consumers, consumer cognitions and affect, and use of psychology to carry out business functions. Chapters pinpoint practical issues; probe unresolved and controversial topics in a balanced manner; and present future theoretical, research, and practice trends. The handbook provides a starting point for an examination of consumer psychology and ways to move the knowledge forward in this meaningful and vital area of human behavior.

Handbook of Consumer Psychology

Handbook of Consumer Psychology
Author :
Publisher : Psychology Press
Total Pages : 1784
Release :
ISBN-10 : 9781136676208
ISBN-13 : 1136676201
Rating : 4/5 (08 Downloads)

Synopsis Handbook of Consumer Psychology by : Curtis P. Haugtvedt

This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.

APA Handbook of Community Psychology

APA Handbook of Community Psychology
Author :
Publisher : APA Handbooks in Psychology
Total Pages : 1228
Release :
ISBN-10 : 1433822571
ISBN-13 : 9781433822575
Rating : 4/5 (71 Downloads)

Synopsis APA Handbook of Community Psychology by : Meg A. Bond

This two-volume handbook summarizes and makes sense of exciting intellectual developments in the field of community psychology. As a discipline that is considered a half century old in the United States, community psychology has grown in the sophistication and reach of theories and research. Reviewing the chapters of the APA Handbook of Community Psychology, the reader will readily notice several themes emerge. Community psychology's ideas are becoming increasingly elaborated; its theory, research and interventions more situated; and its reach in both thought and action, more expansive. Ideas that may have seemed much simpler when first proposed -- for example, community, prevention and empowerment -- have come to pose challenges, contradictions and opportunities initially unspecified and perhaps unimagined. Under the editorial direction of Meg A. Bond, Irma Serrano-Garc�a, Christopher B. Keys, and Marybeth Shinn, with chapters authored by both senior and rising scholars, the APA Handbook of Community Psychology provides an indispensable and authoritative reference resource for researchers, instructors, students, practitioners, field leaders and life-long learners alike. This highly anticipated addition to the APA Handbooks in Psychology� series covers current knowledge and identifies the most pertinent sources of information in both the core and evolving literature. It highlights community psychology's emphasis on the synergistic relationship between research and action, and offers an international outlook, including chapters integrating perspectives from across cultures and contexts around the world.

Routledge International Handbook of Consumer Psychology

Routledge International Handbook of Consumer Psychology
Author :
Publisher : Taylor & Francis
Total Pages : 749
Release :
ISBN-10 : 9781317539940
ISBN-13 : 131753994X
Rating : 4/5 (40 Downloads)

Synopsis Routledge International Handbook of Consumer Psychology by : Cathrine V. Jansson-Boyd

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.

APA Handbook of Clinical Psychology

APA Handbook of Clinical Psychology
Author :
Publisher :
Total Pages :
Release :
ISBN-10 : 143382132X
ISBN-13 : 9781433821325
Rating : 4/5 (2X Downloads)

Synopsis APA Handbook of Clinical Psychology by : John C. Norcross

Handbook of Research Methods in Consumer Psychology

Handbook of Research Methods in Consumer Psychology
Author :
Publisher : Routledge
Total Pages : 541
Release :
ISBN-10 : 9781351137706
ISBN-13 : 1351137700
Rating : 4/5 (06 Downloads)

Synopsis Handbook of Research Methods in Consumer Psychology by : Frank Kardes

What impact can various research methods have on consumer psychology? How can they help us understand the workings of the consumer mind? And how can the field of consumer psychology best utilize these methods? In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption-related decisions. Kardes, Herr, and Schwarz provide an in-depth analysis of the scientific research methods needed to understand consumption-related judgments and decisions. The book is split into five parts, demonstrating the breadth of the volume: classic approaches, contemporary approaches, online research methods, data analysis, and philosophy of science. A variety of leading researchers give insight into a wide range of topics, reflecting both long-standing debate and more recent developments in the field to encourage discussion and the advancement of consumer research. The Handbook of Research Methods in Consumer Psychology is essential reading for researchers, students, and professionals interested in consumer psychology and behavior.

The SAGE Handbook of Consumer Culture

The SAGE Handbook of Consumer Culture
Author :
Publisher : SAGE
Total Pages : 748
Release :
ISBN-10 : 9781473998773
ISBN-13 : 1473998778
Rating : 4/5 (73 Downloads)

Synopsis The SAGE Handbook of Consumer Culture by : Olga Kravets

The question of consumption emerged as a major focus of research and scholarship in the 1990s but the breadth and diversity of consumer culture has not been fully enough explored. The meanings of consumption, particularly in relation to lifestyle and identity, are of great importance to academic areas including business studies, sociology, cultural and media studies, psychology, geography and politics. The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated. The editors have organised contributions from a global and interdisciplinary team of scholars into six key sections: Part 1: Sociology of Consumption Part 2: Geographies of Consumer Culture Part 3: Consumer Culture Studies in Marketing Part 4: Consumer Culture in Media and Cultural Studies Part 5: Material Cultures of Consumption Part 6: The Politics of Consumer Culture

APA Handbook of Nonverbal Communication

APA Handbook of Nonverbal Communication
Author :
Publisher : American Psychological Association (APA)
Total Pages : 0
Release :
ISBN-10 : 1433819694
ISBN-13 : 9781433819698
Rating : 4/5 (94 Downloads)

Synopsis APA Handbook of Nonverbal Communication by : American Psychological Association

Provides scholarly reviews of state-of-the-art knowledge in the areas of nonverbal communication and nonverbal behaviours and includes an entire section devoted to new and improved methodologies and technologies that allow for the recording, capture, and analysis of nonverbal behaviours. The primary audience for the book is researchers in the area, as well as by students in graduate-level classes on nonverbal communication or behaviour. The handbook is organised around four broad themes, each of which led to a different section in this volume: The first concerns the history of the field and includes two chapters providing an overview and history of the area, all written by senior researchers with many years of experience. The second concerns the factors of influence of nonverbal communication and encompasses the main theoretical and conceptual frameworks within which research on nonverbal communication occurs. The third theme presents the separate sources of nonverbal communication and behaviour and includes chapters on the physical environment, appearance and physiognomy, olfactics and odour, facial expressions, voice, gesture, eye behaviour and gaze, and postures, gait, proxemics, and haptics. This section also includes a chapter on nonverbal communication in nonhuman primates. The final theme concerns advances in research methodologies, and includes chapters on the methods for measuring and analysing facial expressions, voice, gesture, eye behaviour, olfactics, body movements, and nonverbal sensitivity.

Handbook of Implicit Social Cognition

Handbook of Implicit Social Cognition
Author :
Publisher : Guilford Press
Total Pages : 609
Release :
ISBN-10 : 9781606236741
ISBN-13 : 1606236741
Rating : 4/5 (41 Downloads)

Synopsis Handbook of Implicit Social Cognition by : Bertram Gawronski

Virtually every question in social psychology is currently being shaped by the concepts and methods of implicit social cognition. This tightly edited volume provides the first comprehensive overview of the field. Foremost authorities synthesize the latest findings on how automatic, implicit, and unconscious cognitive processes influence social judgments and behavior. Cutting-edge theories and data are presented in such crucial areas as attitudes, prejudice and stereotyping, self-esteem, self-concepts, close relationships, and morality. Describing state-of-the-art measurement procedures and research designs, the book discusses promising applications in clinical, forensic, and other real-world contexts. Each chapter both sums up what is known and identifies key directions for future research.

Psychological Ownership and Consumer Behavior

Psychological Ownership and Consumer Behavior
Author :
Publisher : Springer
Total Pages : 278
Release :
ISBN-10 : 9783319771588
ISBN-13 : 3319771582
Rating : 4/5 (88 Downloads)

Synopsis Psychological Ownership and Consumer Behavior by : Joann Peck

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behavior and the wider decision-making of consumer populations. An individual’s feeling of ownership toward a target represents the perception that something is “mine!”, and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today’s privacy concerns, psychological ownership of digital content and personal data. Experts analyze the social conditions and cognitive processes concerning shared consumer experiences and psychological ownership. Contributors also discuss possibilities for socially responsible forms of psychological ownership using examples from environmental causes, and the behavioral mechanisms involved when psychological ownership becomes problematic, as in cases of hoarding. Included among the topics: Evidence from young children suggesting that even legal ownership is fundamentally psychological. Ownership, the extended self, and the extended object. Psychological ownership in financial decisions. The intersection of ownership and design. Can consumers perceive collective psychological ownership of an organization? Whose experience is it, anyway? Psychological ownership and enjoyment of shared experiences. Psychological ownership as a facilitator of sustainable behaviors including stewardship. Future research avenues in psychological ownership. Psychological Ownership and Consumer Behavior pinpoints research topics and real-world issues that will define the field in the coming years. It will be especially useful in graduate classes in marketing, consumer behavior, policy interventions, and business psychology.