Reprint of the original, first published in 1857.

In the twenty-first century, mass media corporations are often seen as profit-hungry money machines. It was a different world in the early days of mass communication in America. Faith in Reading tells the remarkable story of the noncommercial religious origins of our modern media culture. In the early nineteenth century, a few visionary entrepreneurs decided the time was right to reach everyone in America through the medium of print. Though they were modern businessmen, their publishing enterprises were not commercial businesses but nonprofit societies committed to the publication of traditional religious texts. Drawing on organizational reports and archival sources, David Paul Nord shows how the managers of Bible and religious tract societies made themselves into large-scale manufacturers and distributors of print. These organizations believed it was possible to place the same printed message into the hands of every man, woman, and child in America. Employing modern printing technologies and business methods, they were remarkably successful, churning out millions of Bibles, tracts, religious books, and periodicals. They mounted massive campaigns to make books cheap and plentiful by turning them into modern, mass-produced consumer goods. Nord demonstrates how religious publishers learned to work against the flow of ordinary commerce. They believed that reading was too important to be left to the "market revolution," so they turned the market on its head, seeking to deliver their product to everyone, regardless of ability or even desire to buy. Wedding modern technology and national organization to a traditional faith in reading, these publishing societies imagined and then invented mass media in America.

This collection of all new essays by leading historians offers a close look at the connections between American Protestants and money in the Antebellum period. During the first decades of the new American nation, money was everywhere on the minds of church leaders and many of their followers. Economic questions figured regularly in preaching and pamphleteering, and they contributed greatly to perceptions of morality both public and private. In fact, money was always a religious question. For this reason, argue the authors of these essays, it is impossible to understand broader cultural developments of the period--including political developments--without considering religion and economics together. In God and Mammon, several essays examine the ways in which the churches raised money after the end of establishment put a stop to state funding, such as the collection of pew rents, lotteries, and free-will offerings, which only came later and at first were used only for benevolent purposes. Other essays look at the role of money and markets in the rise of Christian voluntary societies. Still others examine the inter-denominational strife, documenting frequent accusations that theological error led to the misuse of money and the arrogance of wealth. Taken together, the essays provide essential background to an issue that continues to loom large and generate controversy in the Protestant community in America.

In this lavishly illustrated book, David Morgan surveys the visual culture that shaped American Protestantism in the nineteenth and twentieth centuries--a vast record of images in illustrated bibles, Christian almanacs, children's literature, popular religious books, charts, broadsides, Sunday school cards, illuminated devotional items, tracts, chromos, and engravings. His purpose is to explain the rise of these images, their appearance and subject matter, how they were understood by believers, the uses to which they were put, and what their relation was to technological innovations, commerce, and the cultural politics of Protestantism. His overarching argument is that the role of images in American Protestantism greatly expanded and developed during this period.