Animals and Their Colors demonstrates the diversity of animal coloration as well as its role in social signaling, defense, breeding, and the interaction of prey and predators. (Publisher).

"'Design for Emotion' introduces you to the why, what, when, where and how of designing emotional experiences. Learn how to increase user engagement, loyalty and satisfaction by incorporating emotion and personality into your designs. This isn't just another book on design theory--it's exceptionally practical. The applications of emotion in design are explored through extensive real world examples. This book will help you improve the design of products, interfaces and applications while enhancing learning and understanding. The book introduces the A.C.T. Model (Attract/Converse/Transact), a framework for creating designs that intentionally trigger emotional responses."--Publisher description.

Book features an A to Z encyclopedia, cross-referenced for easy access to all information; sections on painting and harmony, illustrating fundamental color techniques of artists; a section of color systems, explaining their development and use; sections on color communication and symbolism; analysis and discussion of color trends and cycles; biographies of leading historical and contemporary color theorists, and commentaries on their ideas; a fully illustrated section of historic and twentieth-century palettes and their source artifacts.

Entries examine a broad array of different species and behavior patterns, using techniques that range from molecular approaches to the study of behavior to analyses of individuals, populations, species, and ecosystems.

Work smarter and save time with the librarian's guide to the hidden-in-plain-sight secrets of Excel, Sheets, and other types of spreadsheets. While some librarians have become very skilled at using the full power of Excel and Sheets to turn data into useful and valuable information, for many librarians the relevance of spreadsheets—and how to use them—is not necessarily obvious. This book demystifies Excel and other spreadsheets. Starting from basic concepts, the book progresses to advanced implementations important to librarians in such areas as collection management, including evaluation and benchmarking; research assessment through the creation of sophisticated bibliometric measures; and library design based on an analysis of patron behavior or the creation of a keyword map of physical collections. Real-life examples highlight a variety of techniques and shortcuts that can be immediately applied to libraries of all kinds. Spreadsheets for Librarians is a book for the desk, not only the library shelves. No prior knowledge of spreadsheets is needed, and readers can expect to learn skills that will enhance their reputation as information and data professionals.

Genetic systems and fitness; Evidence for selection; The balanced polymorphism, or th non-neutral equilibria; Selection coefficients in natural populations; Varying fitness and the unit of selection; Quantitative traits and the selection effect; Selection in retrospect and prospect.