Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time

A modern fantasy novel inspired by the King Arthur legend… For hundreds of years, the Witch King’s sword has been buried in stone awaiting the next hand to draw it. Many have tried. None have succeeded. Gwen is the last in a long line of De Montfort witches whose duty it is to protect the sword of all power. But when she returns to King Island to perform the blessing, a mysterious pulse of blue light tells her that someone has attempted to draw the sword. Before she can investigate any further, demons attack. She only survives with the help of a mysterious stranger who disappears as quickly as he appears. Gwen and her grandmother, Moscelyne, soon discover that minor gateways into Darkside—the traditional home of both demons and dark elves—are being forced open by magic. Even worse, someone is now sending demons after the Witch King’s heirs. As vital artifacts are stolen by Darkside and the deaths draw altogether too close to home, Gwen and Mo—with the help of old gods and an ancient order of knights once thought dead—scramble to unravel the clues and stop the murderous would-be king from claiming the crown. If they fail and the wrong hand draws the sword of power, he can unlock the main gateway into Darkside and unleash utter hell onto an unsuspecting and unprepared England…. What people are saying about Keri Arthur’s Novels: Blackbird Rising was an intense and richly detailed novel. One that I still haven’t been able to get out of my head, and it’s been almost a week. I loved this novel and Arthur’s take on Arthurian legend, and the long term impact that lore would have. Quirky Cats Fat Stacks (of Books) OMG. This was one hell of a final showdown that had me on the edge of my seat!!! I love this series, it is absolutely amazing and the characters are so addictive! Rhonda, Goodreads, for Deadly Vows. BLACKBIRD BROKEN will have your heart in your throat from the beginning to the end. And when you come to the last word I guarantee you will want more! Annetta Sweetko, Fresh Fiction The Witch King’s Crown Series: -Witches -Magic -Shapeshifters -Demons -Urban Fantasy Romance -Fantasy Romance -Sword in the Stone -Knights of the Round Table -Action and Adventure -Lady in the Lake -Strong Female Lead

Scores of talented and dedicated people serve the forensic science community, performing vitally important work. However, they are often constrained by lack of adequate resources, sound policies, and national support. It is clear that change and advancements, both systematic and scientific, are needed in a number of forensic science disciplines to ensure the reliability of work, establish enforceable standards, and promote best practices with consistent application. Strengthening Forensic Science in the United States: A Path Forward provides a detailed plan for addressing these needs and suggests the creation of a new government entity, the National Institute of Forensic Science, to establish and enforce standards within the forensic science community. The benefits of improving and regulating the forensic science disciplines are clear: assisting law enforcement officials, enhancing homeland security, and reducing the risk of wrongful conviction and exoneration. Strengthening Forensic Science in the United States gives a full account of what is needed to advance the forensic science disciplines, including upgrading of systems and organizational structures, better training, widespread adoption of uniform and enforceable best practices, and mandatory certification and accreditation programs. While this book provides an essential call-to-action for congress and policy makers, it also serves as a vital tool for law enforcement agencies, criminal prosecutors and attorneys, and forensic science educators.

Social media influencer marketing emerged in Web 2.0 as a new form of celebrity endorsement in which the Internet-famous create word-of-mouth marketing for brands and organizations on their personal social media pages, blurring the line between organic and sponsored content for their followers. This book explores social media influencer marketing through the lens of philosophy of communication with a praxis-centered approach. Kati E. Sudnick utilizes a multitude of theoretical touchstones—including Christopher Lasch’s narcissistic culture, Marshall McLuhan’s global village, Daniel Boorstin’s human pseudo-event, Jacques Ellul’s propaganda, and the interplay between charismatic leadership and parasocial relationships—in order to consider consequences surrounding Hannah Arendt’s social condition, which appears in hyper-form within social media influencer marketing as a major integrated marketing communication tool. Sudnick applies these concepts to three major case studies surrounding Audible, BetterHelp, and Fyre Festival, drawing implications and conclusions for this integrated marketing communication tactic in an era entrenched within the banality of the social. Ultimately, the author argues for a more aware and conscientious public when it comes to engaging with influencers online. Scholars of communication, philosophy, and media studies will find this book of particular interest.

When Friedman moved to New York City, he missed the dogs that had surrounded him growing up. He began photographing dogs on the street, and posting them on his blog, The Dogist. Whether because of the look in a dog's eyes, its innate beauty, or even the clothes its owner has dressed it in, every portrait in this book tells a story and explores the dog's distinct character and spirit.

"When the leaders of the Order reveal that they will do everything in their power to keep the approaching demon war a secret, Bree and her friends go on the run so she can learn how to control her devastating new powers."--