This lively text provides a candid inquiry into the contemporary means by which architects get work and (for better or worse) become famous. In response to the reciprocal relationship between publicity and everyday architectural practice, this book examines the mechanisms by which architects seek publicity and manage to establish themselves and their work ahead of their colleagues. Through the essays of specialist contributors, this book enables the reader to understand the complex relationship between what they see as the built environment and the unwritten stories behind how it came about.

You are a great designer, but no-one knows. Now what? This indispensable book, written by one of the most influential marketers in architecture, will demystify Public Relations and marketing for all architects, whether in large practices or practicing as sole practitioners. It bridges the distance between architects and marketing by giving practical tips, best practice and anecdotes from an author with 20 years’ experience in architecture marketing. It explains all aspects of PR and Business Development for architects: for example, how to write a good press release; how to make a fee proposal; how to prepare for a pitch. It gives examples of how others do it well, and the pitfalls to avoid. In addition, it discusses more general aspects which are linked to PR and BD, such as being a good employer, ethics for architects and the challenges when working abroad. Featuring vital insights from a wide variety of architects, from multinational practices to small offices, this book is an essential companion to any architectural office.

Part narrative, part business book; Architect + Entrepreneur is filled with contemporary, relevant, fresh tips and advice, from a seasoned professional architect building a new business. The guide advocates novel strategies and tools that merge entrepreneurship with the practice of architecture and interior design. The Problem:Embarking on a new business venture is intimidating; you have questions. But many of the resources available to help entrepreneur architects and interior designers start their design business lack timeliness and relevance. Most are geared toward building colossal firms like SOM and Gensler using outdated methods and old business models. If you're an individual or small team contemplating starting a design business, this is your field guide; crafted to inspire action. The Solution:Using the lean startup methodology to create a minimum viable product, the handbook encourages successive small wins that support a broader vision enabling one to, "think big, start small, and learn fast." It's a unique take on design practice viewed through the lens of entrepreneurship and is designed to answer the questions all new business owners face, from the rote to the existential. Questions about: - Startup costs - Business models (old and new) - Marriage of business and design - Mindset - Branding & naming (exercises and ideas) - Internet marketing strategies - Passive income ideas - Setting your fee - Taxes - Standard Operating Procedures (SOPs) - Securing the work - Client relations - Software - Billing rates - Contracts Building a business isn't a singular act; it's a series of small steps. Using the outline found in Architect + Entrepreneur you can start today. The chapters are organized to guide you from idea to action. Rather than write a business plan you'll be challenged to craft a brand and you'll sell it using new technologies. Follow the guide sequentially and you'll have both the tools and a profitable small business.

“Becoming an Architect will inspire future architects, career consultants, and human resources professionals alike, providing all the information you’ll need to make intelligent decisions about careers in architecture.” —From the Foreword by Helene Combs Dreiling, FAIA, 2014 AIA National President Starting a career as an architect is an exciting prospect, but it's important to do your research before you take the plunge. The third edition of Becoming an Architect is an update to the best-selling guide and highlights the risks and rewards on the path to a career as an architect. You'll find new insight and tons of helpful resources, as well as a complete outline of the trajectory of an architect's early career, from higher education through internship and licensure. More than thirty-two new interviews and profiles from architecture students, emerging, and established professionals give the resource a truly personal feel, and help get you acquainted with real-life scenarios from architects from varying backgrounds and specialties. With a highly accessible approach, this guide provides a complete overview of the profession, including educational requirements, design specialties, registration requirements, and the paths of a career in architecture. Whether you're a high school student, a college undergraduate, a career counselor, or a human resource professional, Becoming an Architect offers much-needed advice and information to anyone interested in career development for architects. Covers recent changes to the Intern Development Program (IDP) Provides advice on obtaining professional experience while studying to be an architect Considers career paths in a myriad of work environments, such as government agencies, education, and research Includes helpful appendixes with resources for further information, such as career-related associations, websites, and recommended reading Obtain a solid introduction to a career as an architect, and plan your own path with the guidance and advice of dozens of others who have already started this process.

Have you ever wondered what the difference is between Gothic and Gothic Revival, or how to distinguish between Baroque and Neoclassical? This guide makes extensive use of photographs to identify and explain the characteristic features of nearly 300 buildings. The result is a clear and easy-to-navigate guide to identifying the key styles of western architecture from the classical age to the present day.

This is your essential one stop shop for information on starting and running a practice. Case studies and advice from practitioners, big and small, run alongside outlines of all the key topics, to give you an insight into the problems and challenges others have faced when setting up a design business. Accessible and informative, this handbook is the ideal first point of reference when starting a practice. Architects have many different reasons for setting up in practice; equally, there are many ways of running your own business. This handbook helps you consider whether or not you should set up on your own, examining issues such as financing, office space, recruitment, IT and workingo ut a business plan. Some architects want to stay small, while others have ambitions to grow into large businesses. Some grow big accidentally. And then there are those who pick and choose their work carefully, and even turn down undesirable contracts, while others will grab at everything possible. This book woudl explore these different models and illustrate how different kinds of practice develop into successful businesses. Importantly, the book will stress that these issues are crucial - you may be the best designer in the world, but unless your business is well managed you will fail. On the other hand, some successful architects spend a lot of time looking for new work and attending to management issues, rarely finding the time for design work. This book would illustrate how architects have struck a balance between these two extremes.

The definitive guide to understanding and managing the effects of water on buildings Water in Buildings: An Architect's Guide to Moisture and Mold is a detailed and highly useful reference to help architects and other design professionals create dry, healthy environments, without jeopardizing a project with poor liability management. Much more than a book of "quick fixes," this practical guide illuminates an essential understanding of the "whys" of moisture problems, including valuable information on how water behaves and how its performance can be anticipated and managed in building design. With a special emphasis on water's role in creating mold, an issue of growing concern and liability, Water in Buildings offers the most up-to-date information on rainwater management, below-grade water management, foundations, wall and roof construction, mechanical systems, moisture, and much more! Providing authoritative guidance to designers and builders, this definitive guide features: * Clear explanations of how water interacts with building materials and equipment * An in-depth exploration of the paths of leaks * Numerous case studies on such well-known structures as Mount Vernon, Independence Hall, and Wingspan (Frank Lloyd Wright) * Numerous descriptive drawings and photographs

There are a lot of good books available to help people write better. They include dictionaries, usage guides, and various types of writers’ manuals – and professional writers ought to have many of those books on their bookshelves. But most architects and other design and construction professionals are not professional writers. Instead, they are people who spend a large part of their professional lives writing. That’s a big difference, and that’s where this book will help. The Architect’s Guide to Writing has been written not by an English major, but by Bill Schmalz, an architect who knows the kinds of documents his fellow professionals routinely have to write, and understands the kinds of technical mistakes they often make in their writing. This book is designed to meet the specific needs of design and construction professionals. It’s not going to waste their time with the things that most educated professionals know, but it will help them with the things they don’t know or are unsure of. It’s not a Chicago Manual-sized encyclopaedic reference that includes everything any writer would ever need to know, because architects don’t need to know everything. But what they do need to know – and what they use every day in their professional lives – has been assembled in this book.

Ten years ago, Clare Nash was struggling with a common problem: how to be an architect and still have a life. With no job, no savings and no clients in the midst of a recession, Clare set up her own practice with little more than a few postcards in local shop windows and a very simple website. Determined to better combine her life and family with professional work, she created an innovative practice that is flexible and forward-looking, based around remote working and the possibilities offered by improving technology. Bursting with tips, ideas and how-tos on all aspects of designing a working life that suits you and your business, this book explains in clear and accessible language how to avoid the common pitfalls of long hours and low pay. It explores how to juggle work with family commitments, how to set your own career path and design priorities, and how to instil a flexible working culture within a busy lifestyle. Encompasses the full range of life-work challenges: Money, fees and cashflow Playing to your personal strengths Outsourcing areas of weakness Building a happy and productive remote-working team Creating a compelling marketing strategy Juggling parenthood and work Studying and honing workplace skills Provides the inside view from innovative practices: alma-nac, Gbolade Design Studio, Harrison Stringfellow Architects, Invisible Studio Architects, Office S&M Architects, POoR Collective, Pride Road Architects and Transition by Design.

Conditional design is the sequel to Operative Design. This book will further explore the operative in a more detailed, intentional, and perhaps functional manner. Spatially, the conditional is the result of the operative. It is not a blind result however. Both terms work together to satisfy a formal manipulation through a set of opportunities for elements such as connections and apertures.