There was once a time, not so long ago, where our sporting heroes were treated with veneration. Players were players and their watchers were passive. Heroes lived on pedestals - they weren't public property. This book explores the many ways this dynamic has changed over the years. From the Barmy Army's loud but loyal support of the England cricket team to the jeers that greeted our returning footballers after the World Cup, the relationship between athlete and fan is now quite dramatically different. With his usual gentle wit and subtle intelligence, renowned sports writer Patrick Collins records one year spent observing a range of different sports and their many and varied fans. From a county cricket match at Canterbury - a place that resists change - to a corporate box at Wembley - watch them eat! see them drink! - from dog racing to swimming galas, this is a wonderful and humorous look at the world of sports - and the fans who make it all possible.

Explores the social, cultural, and psychological premises and consequences of fan consumption. This book describes the nature and development of whole fan cultures, and focuses on the experience and identity of the individual fan.

You can see them, but you don't know them. Ultras are football fans like no others. A hugely visible and controversial part of the global game, their credo and aesthetic replicated in almost every league everywhere on earth, a global movement of extreme fandom and politics is also one of the largest youth movements in the world. Yet they remain unknown: an anti-establishment force that is transforming both football and politics. In this book, James Montague goes underground to uncover the true face of this dissident force for the first time. 1312: Among the Ultras tells the story of how the movement began and how it grew to become the global phenomenon that now dominates the stadiums from the Balkans and Buenos Aires. With unprecedented insider access, the book investigates how ultras have grown into a fiercely political movement, embracing extremes on both the left and right; fighting against the commercialisation of football and society – and against the attempts to control them by the authorities, who both covet and fear their power.

Henry Jenkins's pioneering work in the early 1990s promoted the idea that fans are among the most active and socially connected consumers of popular culture. This volume maps the core theoretical and methodological issues in Fan Studies, and also charts the growth of participatory culture on the web.

Most companies plod along doing things as everyone always has. So there are huge opportunities for people trying to break the mould, even in old-fashioned businesses like banking or insurance. Of course it happens all the time in the digital world, but it can happen anywhere - so long as you turn your customers into fans. When that happens your customers - who will sing your praises when your competitors' customers are grumbling all the time - become your greatest allies in marketing and sales. Then you can really go for growth. But to amaze and delight your customers and clients isn't easy, and requires constant work and innovation - this book, generously scattered with examples and case studies drawn from Vernon Hill's own experience shows how it is to be done.

Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

They have names like Barmy Bernie, Daft Donald, and Steamin' Sammy. They like lager (in huge quantities), the Queen, football clubs (especially Manchester United), and themselves. Their dislike encompasses the rest of the known universe, and England's soccer thugs express it in ways that range from mere vandalism to riots that terrorize entire cities. Now Bill Buford, editor of the prestigious journal Granta, enters this alternate society and records both its savageries and its sinister allure with the social imagination of a George Orwell and the raw personal engagement of a Hunter Thompson.

With traditions, records, and team lore, this lively, detailed book explores the personalities, events, and facts every Athletics fan should know. This guide to all things A's covers the team's amazing history including the Connie Mack and Charlie O. Finley dynasties, the "Earthquake Series," and all of their World Series titles. Author Susan Slusser has collected every essential piece of A's knowledge and trivia, including Billy Beane and Moneyball, Catfish Hunter, Stomper, and the "Bash Brothers," as well as must-do activities, and ranks them from 1 to 100, providing an entertaining and easy-to-follow checklist for fans of all ages.

Politics for the Love of Fandom examines what Ashley Hinck calls “fan-based citizenship”: civic action that blends with and arises from participation in fandom and commitment to a fan-object. Examining cases like Harry Potter fans fighting for fair trade, YouTube fans donating money to charity, and football fans volunteering to mentor local youth, Hinck argues that fan-based citizenship has created new civic practices wherein popular culture may play as large a role in generating social action as traditional political institutions such as the Democratic Party or the Catholic Church. In an increasingly digital world, individuals can easily move among many institutions and groups. They can choose from more people and organizations than ever to inspire their civic actions—even the fandom for children's book series Harry Potter can become a foundation for involvement in political life and social activism. Hinck explores this new kind of engagement and its implications for politics and citizenships, through case studies that encompass fandoms for sports, YouTube channels, movies, and even toys. She considers the ways in which fan-based social engagement arises organically, from fan communities seeking to change their world as a group, as well as the methods creators use to leverage their fans to take social action. The modern shift to networked, fluid communities, Hinck argues, opens up opportunities for public participation that occurs outside of political parties, houses of worship, and organizations for social action. Fan-based citizenship performances help us understand the future possibilities of public engagement, as fans and creators alike tie the ethical frameworks of fan-objects to desired social goal, such as volunteering for political candidates, mentoring at-risk youth, and promoting environmentally friendly policy. Politics for the Love of Fandom examines the communication at the center of these civic actions, exploring how fans, nonprofits, and media companies manage to connect internet-based fandom with public issues.

A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.