Have you been struggling to sell your books on Amazon? In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns. After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book. In this second book of the popular Reedsy Marketing Guides series, you will learn: ✔️ The fundamental guiding principles of advertising books on Amazon, ✔️ How to build a comprehensive list of product and keyword targets, ✔️ What type of ad campaign will best suit your book, ✔️ How to optimize your click-through-rate to boost delivery, ✔️ How to optimize your campaigns for profit, and ✔️ How to scale and progressively grow your spend while keeping your profit levels. Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns. Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level. Get your copy now and benefit from all the experience of a seasoned advertising professional.

Have you been struggling to sell your books on Amazon? In theory, Amazon ads should be the most effective way to boost sales — a well-targeted ad can reach potential readers at the precise moment they’re looking for their next book. But in practice, authors often struggle to run profitable campaigns. After helping hundreds of authors run their Amazon Ads and managing over a million dollars in advertising spend in the process, Reedsy’s Co-founder Ricardo Fayet is sharing his best-kept secrets in this Amazon Ads book. In this second book of the popular Reedsy Marketing Guides series, you will learn: ✔️ The fundamental guiding principles of advertising books on Amazon, ✔️ How to build a comprehensive list of product and keyword targets, ✔️ What type of ad campaign will best suit your book, ✔️ How to optimize your click-through-rate to boost delivery, ✔️ How to optimize your campaigns for profit, and ✔️ How to scale and progressively grow your spend while keeping your profit levels. Each step is illustrated with examples and screenshots so that you can immediately apply the advice to your own campaigns. Whether you’re just starting with Amazon Advertising or have been running ads for years, this is the book to take your advertising game to the next level. Get your copy now and benefit from all the experience of a seasoned advertising professional.

I am an indie author who has written fifty-five novels and 155 self-help novel over the last twelve years. They have been translated and narrated, making another 1,300 copies in at least 44 languages. I am also almost solely responsible for selling the English versions, so I know how tough that is. This book is divided into two distinct sections: one speaks to authors, since there are things that they can do to boost sales that a book-seller cannot, such as design an eye-catching book cover. However, a book-seller should be aware of the steps that a good author should take in order to assess how high the chance is that the book could sell in large numbers. In other words, both sections apply to authors and book-sellers alike. In today’s rapidly evolving publishing landscape, both authors and booksellers face unique challenges in driving book sales. For authors, the journey doesn’t end with writing a compelling story or crafting an insightful self-help manual. In fact, that’s just the beginning. The real challenge lies in ensuring that your book reaches the hands (or screens) of readers who will appreciate and benefit from it. Whether you’re a self-published writer or traditionally published, understanding the nuances of book marketing is crucial to your success. On the other hand, booksellers — whether operating online, through physical shops, or as affiliates — play an equally vital rôle in the ecosystem. With countless titles flooding the market every year, standing out from the competition requires more than just stocking shelves or listing products on a website. It demands innovative strategies, keen marketing insights, and a deep understanding of consumer behaviour. Translator: Owen Jones PUBLISHER: TEKTIME

Do you sell as many books as you want to? Amazon ads revolutionized publishing. But how do you get them to work? Have you bought books that promised answers, or paid hundreds of dollars for courses, yet still struggle to profit? Do you belong to a secret Facebook group . . . but fear being ripped off? Amazon ads are hard to master. But if you do, they'll reward you. They tap into an audience hungry for books, and willing to pay full price. The ads follow a standard pay per click advertising model. Marketers have had two decades to figure out how that model works. There's a skillset for the job. This book explains it. If you're tired of rumors, guesses and secret strategies, this book shows you: How to tap into a buying audience The neuroscience behind clicks that don't convert (and how to get more that do) The tactics of expert optimization Ad types to avoid (and why) Why scaling is so hard This book gives you the knowledge to advertise at profit. It'll surprise you, and bust the myths holding you back. You'll never look at advertising the same way again. Are you ready to unleash your Amazon ads?

Learn from a former Amazonian how to create, manage and optimize book ads. Amazon Ads for Indie Authors is a former insider's breakdown of book advertising. This is the most authoritative author ads handbook available, exposing the interconnectivity of book ads in the Amazon ecosystem. This insight fuels a framework that declutters the ads dashboard allowing you to reach readers more effectively. You’ll learn how to: ✓ build your ads strategy ✓ create basic ads ✓ avoid costly mistakes ✓ manage campaigns while driving spend efficiency ✓ use advanced features tailored for your use case ✓ scale your ads at the right time ✓ detect key signals improving your chance of success ✓ discern what Amazon recommends vs. what works for books Amazon Ads can be complex to navigate, particularly for books. This guide will teach how you to simplify your approach, free up your headspace, and get back to writing.

You've written your book. Now what? How do you get people to find it among the millions of books on Amazon? Author Karleen Tauszik has found book marketing success with Amazon ads, and she's created the step-by-step, click-by-click beginner's guide to steer you through the process of creating your first ads. Using easy-to-follow instructions and clear examples, The Beginner's Guide to Amazon Ads for Authors will supply you with the tools to put your book in front of the many Amazon customers who are searching for their next reading adventure. Whether you've written fiction or non-fiction, for adults or children, regardless of your genre, this book will help you market it directly to people who are ready and willing to buy. In this book, you'll find: Clear explanations of all the different ad options available as of 2019. How to easily tell when your ad is making money or heading toward a loss, and how to improve it or stop it. How to analyze your ads to see which ones are working best...and why. Free ways to find keywords that will drive your ad to the right readers. How to optimize the new Amazon ads dashboard so it provides the data you want (and need) to see. How to compare your ads and find the best bid rate and ad type for your book. Tips to troubleshoot and fine-tune your ad campaigns. Even if you've tried Amazon ads before, the process and options have been updated since early 2019. This book includes all of those changes, teaching you how to utilize them to find what works best for your book and your genre. If you've been hesitant to try Amazon ads, thinking it's too complex or will be too expensive, you'll love how this concise book gets you started quickly, explains every step, and starts you off with minimal investment Buy The Beginner's Guide to Amazon Ads for Authors today, and start showing your book off to your ideal audience within the week!

Find Readers.Build your brand.Change your life.Mastering Amazon Ads will let you reach your goals. You'll learn what it takes to understand how to manage your ad dollars to maximize your return-on-investment.Whether you're an Indie author self-publishing for the first time or an experienced author working on your book marketing skills, this book will help you build an advertising and marketing plan that will find readers and end up selling lots of books.Learn how to:- run ads- manage ads- analyze ads- optimize your description for improved conversions- build a long-term planThis book will give you the road map to success you need to quit your day job and get back writing.Get your copy now.

In a world where competition for attention is fiercer than ever, Amazon Advertising has emerged as a vital tool for authors and publishers looking to make their books stand out from the vast offerings available on the platform. With over 300 million active customers, Amazon is not just a point of sale; it is a powerful ecosystem where visibility can make all the difference between success and anonymity. The Amazon Advertising offers a range of advertising solutions designed to help you reach your target audience with precision. From sponsored product ads to brand campaigns and sponsored displays, the platform is a veritable field of opportunity for those who know how to use it. Why Amazon Is Advertising Crucial? Massive Reach: With billions of searches performed daily, Amazon is the ideal platform to reach readers who are already in buying mode. Advanced Targeting: The platform allows you to target your ads to specific audiences based on interests, behaviors, and purchase histories. Cost-Effective: With the ability to set daily budgets and bids, you can manage your campaigns according to your needs and financial goals. Imagine an author who has released a new science fiction novel. Without Amazon Advertising , this book can easily get lost among thousands of others. With a well-structured campaign, however, the author can reach readers who specifically seek out this genre, potentially increasing their sales and growing their fan base. Practical Example: Consider the case of an independent author who, without using Amazon Advertising , had modest sales for his recently released book. After implementing a Sponsored campaign Products , where the book appeared on both the results pages and the detail pages of similar books, the author saw a significant increase in sales and rankings. Analyzing these results gives a clear insight into how Amazon Advertising can transform a book's visibility. Learn Much More...

** Includes 12 bonus marketing hook templates! ** So, people keep clicking your ads and links to your books, but no one's buying them. That's a problem. Thankfully there's a solution. By taking the time to properly optimize your Amazon book listing including the blurb, title, cover, author bio and other key factors, you can guide your potential readers from browser to buyer. But you have to know what areas to focus on and what to do with them to maximize their impact. This guide will teach you how. In This Guide You'll Learn: Marketing Blurbs! How to write ones that grab a reader's attention. Cover Design Tricks! The psychological triggers that drive behavior. Titles & Subtitles! How to write them (and how to hack them) Reviews! And what to focus on to make them work for you. Plus a whole lot more ... and how it all works together to SELL MORE BOOKS! ----- From William F. Aicher, award-winning marketer and veteran indie author, comes the secret guide to maximizing your Amazon book sales. An easy-to-understand overview and guide of all the different pieces that make up your Amazon book listing, and what you can do to improve them and SELL MORE BOOKS. BONUS: Includes 12 marketing hook templates that have been tested and verified to work in increasing book sell-through rates!

★★★★★ "This book is by far one of the most concise, easy to understand and enjoyable writing marketing novels I’ve read by far." - Amazon Reviewer Feel as if success as a fiction author is as elusive as trying to catch a unicorn? Discover winning strategies that will save you time and money while selling more books! Do you love writing but hate marketing? Wish there was an easier way to promote your work while still having time to write? If you're like many other self-published authors, you've come across hundreds of methods to get exposure for your book (most of them outdated or ineffective). Worse yet, there's plenty of companies out there that offer nothing but false promises and vague claims. Because of this, it can be difficult to know where to invest your time and money. Denis, an author and book marketing expert, has coached thousands of authors to sell more books. For the first time, he has packaged up all his experience and knowledge into a book. A no-fluff guide to save you time, money, and rejection by showing you exactly what you need to do to build a successful author business (and just as importantly, what not to do). By following the fictional story of Jane, you'll witness how she builds her successful author business from scratch. Catch the Unicorn gives you the tools you need to get a steady stream of buyers to click the Buy button every single day. In this book, you'll discover how to: - Use proven and easy ways to get your book noticed (even from the millions of others on Amazon). - Target thousands of readers in less time than it takes to make a cup of coffee. - Maximize your marketing budget by using only tested methods that get results. - See what's bottle-necking your sales (the #1 simple-fix that's holding authors back). - Avoid the surprisingly common pitfalls that plague new and experienced authors alike. - Build your list of invested fans ready to buy your next novel. - Bonus: Market if you only have one book published. - Bonus: Downloadable checklist to help you stay on track. Finally, you no longer have to take on the challenge of marketing alone. Let the secrets in this book help you navigate the stormy waters of book marketing and help you finally catch your unicorn. Take advantage of this fool-proof method and realize your author potential today. ★★★★★ "In my opinion, Catch the Unicorn is a must-read for indie authors to help them achieve marketing success!" - Goodreads Review ★★★★★ "I purchased a physical copy of this book so I can have it handy every time I use it, because I do believe this will be the one reference I use for all future book releases." - Amazon Reviewer ★★★★★ "Gives advice on how that beginning author with no fan base can start out. Buy this book. You'll be glad you did." - Amazon Reviewer ★★★★★ "I would recommend this book to every self-published author. It is well worth it not to have to continue spinning your wheels and chasing elusive unicorns." - Amazon Reviewer