Part of Alice's appeal is her ambiguity, which makes possible a range of interpretations in adapting Lewis Carroll's classic Wonderland stories to various media. Popular re-imaginings of Alice and her topsy-turvy world reveal many ways of eliciting enchantment and shaping make-believe. Late 20th century and 21st century adaptations interact with the source texts and with each other--providing readers with an elaborate fictional universe. This book fully explores today's multi-media journey to Wonderland.

Part of Alice's appeal is her ambiguity, which makes possible a range of interpretations in adapting Lewis Carroll's classic Wonderland stories to various media. Popular re-imaginings of Alice and her topsy-turvy world reveal many ways of eliciting enchantment and shaping make-believe. Late 20th century and 21st century adaptations interact with the source texts and with each other--providing readers with an elaborate fictional universe. This book fully explores today's multi-media journey to Wonderland.

This book shares new research findings and practical lessons learned that will foster advances in digital design, communication design, web, multimedia and motion design, graphic design and branding, and other related areas. It gathers the best papers presented at the 3rd International Conference on Digital Design and Communication, DIGICOM 2019, held on November 15–16, 2019, in Barcelos, Portugal. The respective contributions highlight new theoretical perspectives and practical research directions in design and communication, aimed at promoting their use in a global, digital world. The book offers a timely guide and a source of inspiration for designers of all kinds (Graphic, Digital, Web, UI & UX Design and Social Media), for researchers, advertisers, artists, entrepreneurs, and brand or corporate communication managers, and for teachers and advanced students.

This book examines the many reincarnations of Carroll’s texts, illuminating how the meaning of the original books has been re-negotiated through adaptations, appropriations, and transmediality. The volume is an edited collection of eighteen essays and is divided into three sections that examine the re-interpretations of Alice in Wonderland and Through the Looking-Glass in literature, film, and other media (including the branches of commerce, music videos, videogames, and madness studies). This collection is an addition to the existing work on Alice in Wonderland and its sequels, adaptations, and appropriations, and helps readers to have a more comprehensive view of the extent to which the Alice story world is vast and always growing.

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a unified and coordinated entertainment experience. This process and its narrative models have had an increasing influence on the academic world in addressing both theoretical and practical dimensions of transmedia storytelling. The Handbook of Research on Transmedia Storytelling and Narrative Strategies is a critical scholarly resource that explores the connections between consumers of media content and information parts that come from multimedia platforms, as well as the concepts of narration and narrative styles. Featuring coverage on a wide range of topics such as augmented reality, digital society, and marketing strategies, this book explores narration as a method of relating to consumers. This book is ideal for advertising professionals, creative directors, academicians, scriptwriters, researchers, and upper-level graduate students seeking current research on narrative marketing strategies.

From Struwwelpeter to Peter Rabbit, from Alice to Bilbo—this collection of essays shows how the classics of children’s literature have been transformed across languages, genres, and diverse media forms. This book argues that translation regularly involves transmediation—the telling of a story across media and vice versa—and that transmediation is a specific form of translation. Beyond the classic examples, the book also takes the reader on a worldwide tour, and examines, among other things, the role of Soviet science fiction in North Korea, the ethical uses of Lego Star Wars in a Brazilian context, and the history of Latin translation in children’s literature. Bringing together scholars from more than a dozen countries and language backgrounds, these cross-disciplinary essays focus on regularly overlooked transmediation practices and terminology, such as book cover art, trans-sensory storytelling, écart, enfreakment, foreignizing domestication, and intra-cultural transformation.

Retracing the steps of a surprising array of 20th-century writers who ventured into the fantastical, topsy-turvy world of Lewis Carroll's fictions, this book demonstrates the full extent of Carroll's legacy in literary modernism. Testing the authority of language and mediation through extensive word-play and genre-bending, the Alice books undoubtedly prefigure literary modernism at its upmost experimental. The collection's chapters look beyond literary style to show how Carroll's writings had a far-reaching impact on modern life, from commercial culture to politics and philosophy. This book shows us the Alice we recognize from Carroll's novels but also the Alice modernist writers encountered through the looking-glass of these extraliterary discourses. Recovering a common touchstone between the likes of T. S. Eliot, James Joyce, Virginia Woolf, W. H. Auden, and writers conventionally regarded on the periphery of modernist studies, such as Dorothy L. Sayers, Sylvia Plath, Jorge Luis Borges, Flann O'Brien, and Vladimir Nabokov, this volume ultimately provides a new entry-point into a more broadly conceptualised global modernism.

Although Mikhail Bakhtin's study of the novel does not focus in any systematic way on the role that translation plays in the processes of novelistic creation and dissemination, when he does broach the topic he grants translation'a disproportionately significant role in the emergence and constitution of literature. The contributors to this volume, from the US, Hong Kong, Finland, Japan, Spain, Italy, Bangladesh, and Belgium, bring their own polyphonic experiences with the theory and practice of translation to the discussion of Bakhtin's ideas about this topic, in order to illuminate their relevance to translation studies today. Broadly stated, the essays examine the art of translation as an exercise in a cultural re-accentuation (a transferal of the original text and its characters to the novel soil of a different language and culture, which inevitably leads to the proliferation of multivalent meanings), and to explore the various re-accentuation devices employed over the span of the last 100 years in translating modern texts from one language to another. Through its contributors, The Art of Translation in Light of Bakhtin's Re-accentuation brings together different cultural contexts and disciplines (such as literature, literary theory, the visual arts, pedagogy, translation studies, and philosophy) to demonstrate the continued international relevance of Bakhtin's ideas to the study of creative practices, broadly understood.

Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.

Ever since its early modern inception as a literary genre unto its own, the fairy tale has frequently provided authors with a textual space in which to reflect on the nature, status and function of their own writing and that of literature in general. At the same time, it has served as an ideal laboratory for exploring and experimenting with the boundaries of literary convention and propriety. While scholarship pertaining to these phenomena has focused primarily on the fairy-tale adaptations and deconstructions of postmodern(ist) writers, this essay collection adopts a more diachronic approach. It offers fairy-tale scholars and students a series of theoretical and literary-historical expositions, as well as case studies on English, French, German, Swedish, Danish, and Romanian texts from the seventeenth to the twenty-first century, by authors as diverse as Marie-Catherine d’Aulnoy, Rikki Ducornet, Hans Christian Andersen and Robert Coover.