This is the story of the history-making hat that has been a part of Australian life since 1912. In Akubra Is Australian for Hat, Grenville Turner takes us on a journey with this unique Australian institution. Aussies have lived, loved, and died under their Akubras, and wearing one has been a longstanding tradition throughout the continent. The Akubra does it all. It provides shade from the harsh Australian sun, works as a fan on a hot day, keeps snakes at bay, serves as a water jug for a horse, and swats away flies. It can even be worn as a hat. Go figure. This book isn't just about history. Its tone is witty and lighthearted, and breathes that famous Aussie attitude--you'll have no worries as long as you have your Akubra in hand (or on head.)

What comes to mind when you think of that Australian icon, Akubra? Part story, part myth, but 100 per cent icon. This book goes behind the icon. It explores the rich heritage of the five generations of family that have created the world's greatest fur felt hat-making business.

The magic of brands is as old as Coke and as young as Tango. But getting beneath the packaging to understand a brand's winning technique is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers worldwide? The World's Greatest Brands asks such key questions of over 350 of the world's leading brands. Explanations of a brand's history, its management and exploitation will appeal to the expert and the consumer. Anecdotes and analysis are combined to explain the science and art that have contributed to great branding case histories. Also included here is branding consultancy Interbrand's ranking of the world's 100 most powerful brands along with their assessment of brand owners' skills and winning techniques. This is a unique compilation on a subject with a fascination for all consumers. No-one who enjoys the benefits of great brands can fail to enjoy and profit from this book.

Set in northern Australia's Victoria River region, this dramatic tale interweaves three eraas. In 1839 British explorer John Lort Stokes makes an unexpected discovery when sinking water wells near the river. In 1942 Nackeroo corporal, Douglas Ashmore is guarding the region against perceived Japanese invasion when a radio broadcast reveals his location. 'Ash' and Aboriginal guide Gabriel hunt for a suspected enemy collaborator. In 1987 petroleum geologist Bradley Dixon puzzles over the loan of Stokes' journal from company boss Reginald Able. At the rig Brad encounters Aboriginal activist Gabriel Fitzmaurice, who suspects Able of corporate sleight-of-hand. After a drilling accident Brad meets and is attracted to feisty nurse and committed environmentalist, Karen Frost, gradually becoming aware of deep secrets joining Ash, now a bush loner, to Karen's past. In a tension-filled atmosphere of crashing global financial markets and oppressive humidity heralding the north Australian Wet, the links between Stokes' diary entries, the rig program and the Victoria River wartime emergency are laid bare, setting an ultimate test for Brad and Karen's relationship. "A ripping yarn of interlinked endeavour, intrigue, high drama and repentance spanning three epochs in remote and beguiling northern Australia." - Barry FitzGerald, Resources Columnist

Fashion is everywhere. It is one of the main ways in which we present ourselves to others, signaling what we want to communicate about our sexuality, wealth, professionalism, subcultural and political allegiances, social status, even our mood. It is also a global industry with huge economic, political and cultural impact on the lives of all of us who make, sell, wear or even just watch fashion.Fashion: the key concepts presents a clear introduction to the complex world of fashion. The aim throughout is to present a comprehensive but also accessible and provocative analysis. Readers will discover how the fashion industry is structured and how it thinks, the links between catwalk, celebrity branding, media promotion and mainstream retail, how clothes mean different things in different parts of the world, and how popular culture influences fashion and how fashion shapes global culture.Illustrated with a wealth of photographs, the text is further enlivened with over 30 detailed and rich case studies - ranging across topics as diverse as the meaning of black in fashion, the rise of celebrity branding, the cult of thinness, the politics of veiling, the eroticism of shoes and the power of cosmetics.Features:§ Boxed chapter overviews open each chapter§ Bullet points summarizing key ideas conclude each chapter§ Chapter discussions are illustrated with integrated case material§ Each chapter is supported by extended Case Studies§ Key words are highlighted in chapters and defined in an extensive Glossary§ Further Reading guides the reader to other literature§ A timeline of Fashion Milestones provides a chronology of major events in the history of fashion

This is a comprehensive guide to everything readers need to know about Google's myriad applications, including Google Apps, Docs and Spreadhseets, Google SMS, Goggle Base and other services that will help businesses get organised and get noticed.

With trademark charm and eloquence, golf's "Great White Shark" chronicles his extraordinary life and career, showing how lessons learned on pressure-packed putting greens prepared him for phenomenal success in the boardroom.

Strayapedia is the certified fair dinkum, 100% Australian made, 100% foreign owned answer to Wikipedia. Patriotically basted in the goon trough of Australian values, this book is as fundamentally Strayan as bowling your final over underarm, not asking awkward questions about what's in your meat pie, and naming a swimming pool after Harold Holt. Conveniently omitting all areas not relating to Australia, Strayapedia provides definitive alternative facts about Tony Abbott, AC/DC, Canberra, Kylie Minogue, the Hills hoist, Bob Hawke, Hey Hey It's Saturday, Ned Kelly, koalas, Akubras and Shane Warne - among many other certified dinky-di topics. If you want to pass a citizenship test, or win a trivia night hosted by Cory Bernardi, Strayapedia is as valuable as a tiny apartment in Sydney. What they said about Strayapedia* *These quotes are as factual as the rest of this book. 'Sorry, I cannot recall reading it.' Cardinal George Pell 'This is a disgusting, defamatory book which unfortunately doesn't mention me.' Rebel Wilson 'I wanted to endorse Strayapedia, but my backbench thought otherwise.' Malcolm Turnbull 'Buy this book, unless CBS buys it first.' Lachlan Murdoch 'This book contains wrecking, undermining and sniping.' Tony Abbott 'This book should be covered up at all times.' Pauline Hanson 'This book made me wish I'd renounced my Australian citizenship instead.' Barnaby Joyce 'I have empirical evidence that this book does not exist.' Senator* Malcolm Roberts *at the time of writing

This is the first work to survey dress around the world, drawing together issues of consumption, ethnicity, gender and the body, as well as anthropological accounts and studies of representation. It examines international western style dress, including jeans and business suits, headwear and hairdressing, ethnicity and so called "ethnic chic," clothes for the tourist market, the politicization of traditional dress, "alternative" dressing, and T-shirts as temporary markers of identity. It also considers dress and environmental issues, touching on adventure gear, the "green" consumer and the possible impact of "smart" clothing.