Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by technological advancements, geopolitical developments, globalisation, transport and logistics innovations, as well as changes in industry structure and consumer behaviour. Reflecting on these changes and providing a deep dive into this sector, this two-volume scientific works’ collection defines, refines, analyses, and prescribes the evolution of agribusiness in the present and future. Taken together, the books offer a comprehensive conceptualisation of the multifactorial macro, micro and organisational elements of agribusiness, including strategic, managerial, marketing, technological and geo-socio-political forces. Volume I explores the strategic, managerial and marketing aspects of contemporary agribusiness, and descriptively and prescriptively investigates the organisational and immediate industry practices and sectoral forces. Topics covered include circular business models, CSR communication practices, digital marketing, organisational sustainability and contemporary farming systems, to name a few..

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major leaps in innovation over the past century. Contemporary agribusiness is being influenced and reshaped by technological developments, geopolitical developments, and globalisation, as well as transport and logistics innovations, changes in consumer behaviour. Reflecting on these changes and providing a deep dive into this sector, this two-volume work defines, refines, analyses, and prescribes the evolution of agribusiness in the present and future. Taken together, the books offer a comprehensive conceptualisation of the multifactorial macro, micro and organisational elements of agribusiness, including strategic, managerial, marketing, technological and geo-socio-political forces. Volume II focuses on the wider, macro-environmental forces acting upon agribusinesses, exploring the contextual evolutions that impact the sector, and the means, practices and avenues for its development.It includes topics such as digital technologies adoption, supply chain sustainability, big data analytics, women’s agricultural entrepreneurship, and simulation model decision making.

Plant breeders have long sought technologies to extend human control over nature. Early in the twentieth century, this led some to experiment with startlingly strange tools like x-ray machines, chromosome-altering chemicals, and radioactive elements. Contemporary reports celebrated these mutation-inducing methods as ways of generating variation in plants on demand. Speeding up evolution, they imagined, would allow breeders to genetically engineer crops and flowers to order. Creating a new food crop or garden flower would soon be as straightforward as innovating any other modern industrial product. In Evolution Made to Order, Helen Anne Curry traces the history of America’s pursuit of tools that could intervene in evolution. An immersive journey through the scientific and social worlds of midcentury genetics and plant breeding and a compelling exploration of American cultures of innovation, Evolution Made to Order provides vital historical context for current worldwide ethical and policy debates over genetic engineering.

Using real cases of food fi rms and agriculture supply chains as a context, How is Digitalization Affecting Agri-food? New Business Models, Strategies and Organizational Forms aims to understand the key themes in strategic and organizational research in this area. Despite the importance of food and agriculture in the current political and societal context, analysis of the impact of digitalization and information technologies on the industry is still limited. The objective of this monograph is to understand the direction of this change. With case studies of food firms and agriculture supply chains it sets out to conceptualize food organizing and organizations as a fruitful object of inquiry, both at the intra and interorganizational levels. It aims to understand new business models, strategies, and organizational forms. Contributions in this stream of research have the potential to yield important and relevant insights for both scholars and societies. This book is written primarily for academics engaged in innovation management or strategy, or conducting organizational behavior research. It will also be of relevance to practitioners and managers in the agri-food industry.

Innovation is a major challenge for economic development and social progress. Faced with the ecological and food problems that the world is currently experiencing, the legitimacy of innovation takes on its full meaning, particularly in developing countries. As emphasized by international organizations (UN, FAO), building skills and abilities in the agricultural and food sectors are necessary when launching innovation processes for the benefit of suffering populations. This book deals with different experiences launched in many developing countries in these sectors and shows how local initiatives can provide answers to the pessimism of experts and the media. Multidisciplinary analysis and practices explain how collective work creates value chains that can foster local and national economic development. The authors revisit the innovation agri-food models that contribute to economic development. Agri-Innovations and Development Challenges is composed of general presentations of innovations applied in developing countries, as well as specific studies on the joint valorization of knowledge and experience in agri-food engineering