"A seasoned and well-respected marketing professional advises advertising, marketing, and communication agency managers and their clients about how to get the most from their client/agency partnership. He guides readers to adopt the industry's best practices and to avoid the common pitfalls"--Provided by publisher.

Why do some client/agency relationships thrive while others fail? At a time of unprecedented change and complexity in marketing and advertising, Agency Mania will transform the way you look at client/agency relationships and invite you to build sustained partnerships that deliver unmatched work and results. The world of marketing is a trillion-dollar industry and is changing at a drastic pace. The advertiser/agency relationship is under incredible pressure. Some may argue it's even broken. The future of the advertising industry is uncertain. The entire marketing ecosystem is being tested. What will the agency of tomorrow look like? What competencies will agencies need to build? How will they deliver greater value to their clients? Similarly, how will advertisers reap the benefits agencies bring to their table? How will they become better clients? How will they set their partnerships up for success? In Agency Mania, partnership guru Bruno Gralpois demonstrates that these partnerships, once managed professionally, have remarkable transformational value and measurable business impact. The author shines a bright light on the insanity of advertisers and agencies failing to work optimally together or hold each other truly accountable. Building a successful long-term advertiser/agency partnership requires a robust set of competencies and operating principles.Agency Mania shows you step-by-step how it is done.

Now in a new Fourth Edition, Psychiatry remains the leading reference on all aspects of the current practice and latest developments in psychiatry. From an international team of recognised expert editors and contributors, Psychiatry provides a truly comprehensive overview of the entire field of psychiatry in 132 chapters across two volumes. It includes two new sections, on psychosomatic medicine and collaborative care, and on emergency psychiatry, and compares Diagnostic and Statistical Manual (DSM-5) and International Classification of Diseases (ICD10) classifications for every psychiatric disorder. Psychiatry, Fourth Edition is an essential reference for psychiatrists in clinical practice and clinical research, residents in training, and for all those involved in the treatment psychiatric disorders. Includes a a companion website at www.tasmanpsychiatry.com featuring PDFs of each chapter and downloadable images

A concise and authoritative account of the fifty-year history of Spain's state-owned news agency, this book offers an illuminating case study in press-government relations. It chronicles the development of EFE from its founding in 1938-1939, to its emergence in the 1980s as the West's fifth largest news service and the dominant communications giant in the Hispanic world. Kim examines EFE's shifting relations with successive Spanish governments. He describes its activities as a Falangist propaganda agency during the Spanish Civil War and its political functions under the Franco dictatorship during World War II and the postwar period. Changes within the agency during the transition of 1976 to 1982 are discussed, and EFE's impact on the democratization process is given detailed consideration. Among the many topics covered are EFE as a political symbol, censorship, press law, EFE finances and legal status, organizational changes, technical modernization, and relations with other news agencies. The first work to provide a definitive record of La Agencia EFE, this book contains a wealth of information on the political and social history of modern Spain, international journalism, and the modern communications industry.

An NPR Best Book of 2020 - An O, The Oprah Magazine Best LGBTQ Book of 2020 - An Electric Literature Favorite Nonfiction Book of 2020 - A Largehearted Boy Favorite Nonfiction Book of 2020 - A 2020 Goodreads Choice Award Nominee for Best Humor - One of Lambda Literary's "Most Anticipated LGBTQ Books of August 2020" - One of BuzzFeed's "15 Books From Smaller Presses You Won't Be Able to Put Down" - A Shondaland 15 Hot Books for Summer In this unique and hilarious debut memoir, writer and comedian Greg Mania chronicles life as a "pariah prodigy." From inadvertently coming out to his Polish immigrant parents, to immersing himself in the world of New York City nightlife, and finding himself and his voice in comedy. Born to Be Public is a vulnerable and poignant exploration of identity (and the rediscovery of it), mental health, sex and relationships, all while pursuing a passion with victories and tragicomic blunders. At once raw and relatable, Mania's one-of-a-kind voice will make you shed tears from laughter and find its way into your heart. PRAISE FOR BORN TO BE PUBLIC "This is a gift of a book from a young writer who seems likely to become a comedy star." - NPR "Comedic gold." - O, The Oprah Magazine "There's a lot of humanity in these pages, and it's a humanity that Mania renders with both tenderness and hilarity." - BuzzFeed "An impressive humorist with a voice all his own." - Kirkus Reviews "Greg Mania is one of the funniest up-and-coming writers cranking out work and he is finally releasing his laugh-out-loud memoir....Come for the laughs, stay for the heartwarming story of coming out in the most millennial way possible." - Electric Literature "Unafraid to tell the messy truths about identity, sex, mental health, and ambition, Mania's memoir is relatable and fun to read at the same time that it is heartfelt and honest. It even has photos, which are pure gold." - Shondaland "A smashing debut." - Lambda Literary "Greg Mania is the Cheesecake Factory of writers, and I say that with the utmost reverence: extravagant, unapologetic, hilarious, and f*cking good." - Lindy West, author of Shrill and The Witches Are Coming "This book is a hilarious wonder. Not only does it prove that Greg Mania was, indeed, born to be a public (and beloved) icon, but also that he was born to be a celebrated writer. It's sheer delight." - Alissa Nutting, author of Tampa and Made for Love