This volume examines the interplay between affect theory and rhetorical persuasion in mass communication. The essays collected here draw connections between affect theory, rhetorical studies, mass communication theory, cultural studies, political science, sociology, and a host of other disciplines. Contributions from a wide range of scholars feature theoretical overviews and critical perspectives on the movement commonly referred to as "the affective turn" as well as case studies. Critical investigations of the rhetorical strategies behind the 2016 United States presidential election, public health and antiterrorism mass media campaigns, television commercials, and the digital spread of fake news, among other issues, will prove to be both timely and of enduring value. This book will be of use to advanced undergraduates, graduate students, and active researchers in communication, rhetoric, political science, social psychology, sociology, and cultural studies.

The Routledge Handbook of Descriptive Rhetorical Studies and World Languages offers a useful collection of papers that presents rhetorical analysis of the discoursal practice in different cultural settings. Covering issues from America to Europe and Asia, and topics from politics to media, education to science, agriculture to literature, and so on, the handbook describes how language can guide listeners’ interpretations, alter their perceptions and shape their worldviews. This book offers a solid foundation for rhetorical studies to become an essential discipline in arts and humanities, engendering innovative theory and applications in areas such as linguistics, literature, history, cultural studies, political science and sociology. This handbook will be crucial for students and researchers in areas such as literature and linguistics, communication studies, political science and arts and humanities in general. This book will also be useful to social science, education, business, law, science and engineering departments due to its coverage of rhetoric in a multidisciplinary and multilingual context. Chapter 16 of this book is available for free in PDF format as Open Access from the individual product page at www.routledge.com. It has been made available under a Creative Commons Attribution- Non Commercial- No Derivatives 4.0 license.

This volume considers the paramount implications to persuasive communication that media brought regarding how we think, express, argue and feel together. It is concerned with both the media practice of rhetoric activity and the rhetorical practice of media activity: it considers how the media integrated rhetorical speech, and analyses how rhetoric adapted to media societies. Media and rhetoric are highly dependent on each other because, to persuasively communicate today, media must also be considered. The book is about how the media alter the ways we talk, discuss, argue and convince. It is focused on the theoretical and empirical analysis of communication technologies such as advertising and digital technologies as persuasive mechanisms and central tenets of contemporary 21st century rhetoric. Concentrating on two of the most fundamental areas of media rhetoric—advertising and digital media—the six chapters, authored by scholars from around the world, demonstrate how persuasive speech is exerted in, through and by the media.

Across cultures, democracies struggle with intolerant groups, misinformation, social media conspiracies, and extreme populists. Egalitarian cultures cannot always withstand this swing towards the irrational. In Irrational Publics and the Fate of Democracy Stephen Ward combines history and evolutionary psychology for a comprehensive view of the problem, arguing that social irrationality is likely to occur when social tensions trigger a person’s enemy stance: ancient extreme traits in human nature such as aggressiveness, desire for domination, paranoia of the other, and us-versus-them tribalism. Analyzing eruptions of public irrationality – from apocalyptic medieval crusades and Nazi doctors in extermination camps to suicidal cults – Ward presents his evolutionary theory of public irrationalism, demonstrating that human nature has both extreme Darwinian traits promoting competition and sociable traits of cooperation and empathy. The issue is which set of traits will be activated by the social ecology. Extreme traits, once adaptive when humans were hunter-gatherers, have become maladaptive and dangerous. Catalyzed by intolerant media and demagogues, the swing towards the irrational weakens democracy and may lead to human extinction through nuclear holocaust. Irrational Publics and the Fate of Democracy concludes with practical recommendations on what society should do to resist the engines of unreason within and without us.

The Research Handbook on the Sociology of Emotion investigates the role of emotions in key institutions understood as the frames and fabrics of society. It takes a critical look at society-framing institutions such as the state, the military, the market, and international organizations.

This collection explores the arguments related to veg(etari)anism as they play out in the public sphere and across media, historical eras, and geographical areas. As vegan and vegetarian practices have gradually become part of mainstream culture, stemming from multiple shifts in the socio-political, cultural, and economic landscape, discursive attempts to both legitimize and delegitimize them have amplified. With 12 original chapters, this collection analyses a diverse array of these legitimating strategies, addressing the practice of veg(etari)anism through analytical methods used in rhetorical criticism and adjacent fields. Part I focuses on specific geo-cultural contexts, from early 20th century Italy, Serbia and Israel, to Islam and foundational Yoga Sutras. In Part II, the authors explore embodied experiences and legitimation strategies, in particular the political identities and ontological consequences coming from consumption of, or abstention from, meat. Part III looks at the motives, purposes and implication of veg(etari)anism as a transformative practice, from ego to eco, that should revolutionise our value hierarchies, and by extension, our futures. Offering a unique focus on the arguments at the core of the veg(etari)an debate, this collection provides an invaluable resource to scholars across a multitude of disciplines.

Inventive new methods of audio-visual mediation and aesthetic activism have been giving shape, since at least the mid-2000s, to feelings of despair, disappointment, and rage at the injustice that South Africa’s colonial and apartheid histories continue to trail in their wake. Wayward Feeling reveals how racism, sexism, and other forms of structural disenfranchisement have continued to assert themselves in affective terms, and how these terms have been recast in spaces both public and intimate in "post-rainbow" times. Helene Strauss argues that the tension between aspiration and achievability has yielded modes of feeling that increasingly disrupt the thrall of post-apartheid nation-building and reconciliation myths, even as wide-spread attachment to the utopian ideals of the anti-apartheid struggle continues to shape dissenting political organising and cultural production. Drawing on a variety of audio-visual forms – including video installations, conceptual artwork, documentary film, live art, and sonic installations – Wayward Feeling examines some of the affective resources that people in contemporary South Africa have been drawing on to make difficult lives more bearable.

The U.S. pandemic narratives which embodied many conflicting structures failed to provide guidance for groups and individuals to construct a clear understanding of the pandemic or a consistent measure to combat the disease. This book provides a careful examination of the discordant narratives that embodied the chaos, tensions, and conflicts in the U.S. pandemic responses. The ultimate goal of this volume is to help groups and individuals understand just what went wrong in the U.S. pandemic responses.

Has the Affective Turn itself turned sour? Two seemingly contradictory developments serve as starting points for this volume. First, technologies from affective computing to social robotics focus on the recognition and modulation of human affectivity. Affect gets measured, calculated, controlled. Second, we witness a deeply concerning rise in hate speech, cybermobbing, and incitement to violence via social media. Affect gets mobilized, fomented, unleashed. Politics has become affective to such an extent that we need to rethink our regimes of affect organization. Media and Affect Studies now have to prove that they can cope with the return of the affective real.

Childfree and Happy examines how millennia of reproductive beliefs (or doxa) have positioned women who choose not to have children as deviant or outside the norm. Considering affect and emotion alongside the lived experiences of women who have chosen not to have children, Courtney Adams Wooten offers a new theoretical lens to feminist rhetorical scholars’ examinations of reproductive rhetorics and how they circulate through women’s lives by paying attention not just to spoken or written beliefs but also to affectual circulations of reproductive doxa. Through interviews with thirty-four childfree women and analysis of childfree rhetorics circulating in historical and contemporary texts and events, this book demonstrates how childfree women individually and collectively try to speak back to common beliefs about their reproductive experiences, even as they struggle to make their identities legible in a sociocultural context that centers motherhood. Childfree and Happy theorizes how affect and rhetoric work together to circulate reproductive doxa by using Sara Ahmed’s theories of gendered happiness scripts to analyze what reproductive doxa is embedded in those scripts and how they influence rhetoric by, about, and around childfree women. Delving into how childfree women position their decision not to have children and the different types of interactions they have with others about this choice, including family members, friends, colleagues, and medical professionals, Childfree and Happy also explores how communities that make space for alternative happiness scripts form between childfree women and those who support them. It will be of interest to scholars in the fields of the rhetoric of motherhood/mothering, as well as feminist rhetorical studies.