Advertising Progress
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Author |
: Pamela Walker Laird |
Publisher |
: JHU Press |
Total Pages |
: 584 |
Release |
: 2020-01-15 |
ISBN-10 |
: 9781421434186 |
ISBN-13 |
: 1421434180 |
Rating |
: 4/5 (86 Downloads) |
Synopsis Advertising Progress by : Pamela Walker Laird
Selected by Choice Magazine as an Outstanding Academic Title Originally published in 1998. Drawing on both documentary and pictorial evidence, Pamela Walker Laird explores the modernization of American advertising to 1920. She links its rise and transformation to changes that affected American society and business alike, including the rise of professional specialization and the communications revolution that new technologies made possible. Laird finds a fundamental shift in the kinds of people who created advertisements and their relationships to the firms that advertised. Advertising evolved from the work of informing customers (telling people what manufacturers had to sell) to creating consumers (persuading people that they needed to buy). Through this story, Laird shows how and why—in the intense competitions for both markets and cultural authority—the creators of advertisements laid claim to "progress" and used it to legitimate their places in American business and culture.
Author |
: |
Publisher |
: |
Total Pages |
: 452 |
Release |
: 1907 |
ISBN-10 |
: UOM:39015064499984 |
ISBN-13 |
: |
Rating |
: 4/5 (84 Downloads) |
Synopsis Agricultural Advertising by :
Author |
: |
Publisher |
: |
Total Pages |
: 894 |
Release |
: 1902 |
ISBN-10 |
: PSU:000066995197 |
ISBN-13 |
: |
Rating |
: 4/5 (97 Downloads) |
Synopsis Printers' Ink; the ... Magazine of Advertising, Management and Sales by :
Author |
: Harry Tipper |
Publisher |
: |
Total Pages |
: 402 |
Release |
: 1923 |
ISBN-10 |
: MSU:31293005096775 |
ISBN-13 |
: |
Rating |
: 4/5 (75 Downloads) |
Synopsis The Principles of Advertising by : Harry Tipper
Author |
: |
Publisher |
: |
Total Pages |
: 1354 |
Release |
: 1927 |
ISBN-10 |
: UOM:39015080360087 |
ISBN-13 |
: |
Rating |
: 4/5 (87 Downloads) |
Synopsis Advertising Fortnightly by :
Author |
: James F. Hamilton |
Publisher |
: Routledge |
Total Pages |
: 407 |
Release |
: 2016-10-26 |
ISBN-10 |
: 9781317232971 |
ISBN-13 |
: 1317232976 |
Rating |
: 4/5 (71 Downloads) |
Synopsis Explorations in Critical Studies of Advertising by : James F. Hamilton
This volume provides a thoughtful and wide-ranging exploration of approaches to the critical study of advertising. Current and impending practices of advertising have in many ways exceeded the grasp of traditional modes of critique, due at least in part to their being formulated in very different historical conditions. To begin to address this lag, this edited collection explores through critical discussion and application a variety of critical approaches to advertising. Authors address a variety of concrete examples in their chapters, drawing on existing research while presenting new findings where relevant. In order to maintain the relevance of this collection past this particular historical moment, however, chapters do not simply report on empirical work, but develop a theoretical argument.
Author |
: |
Publisher |
: |
Total Pages |
: 1156 |
Release |
: 1927 |
ISBN-10 |
: UOM:35128000565844 |
ISBN-13 |
: |
Rating |
: 4/5 (44 Downloads) |
Synopsis Advertising & Selling by :
Author |
: Floyd Clymer |
Publisher |
: Courier Corporation |
Total Pages |
: 242 |
Release |
: 2010-02-18 |
ISBN-10 |
: 9780486472423 |
ISBN-13 |
: 0486472426 |
Rating |
: 4/5 (23 Downloads) |
Synopsis Those Were the Days: Weird and Wacky Ads of Yesteryear by : Floyd Clymer
Stroll back in time for a lighthearted view of advertising at its best and worst from 1890 to 1910. This historical scrapbook showcases more than 600 advertisements by well-known companies such as Cadillac, Pillsbury, and Remington. It also includes ads for now-defunct products — the Talk-o-phone, velvet-grip garters, and other curiosities.
Author |
: |
Publisher |
: |
Total Pages |
: 770 |
Release |
: 1915 |
ISBN-10 |
: SRLF:A0013499132 |
ISBN-13 |
: |
Rating |
: 4/5 (32 Downloads) |
Synopsis The World's Work by :
A history of our time.
Author |
: |
Publisher |
: |
Total Pages |
: 978 |
Release |
: 1914 |
ISBN-10 |
: UIUC:30112077179387 |
ISBN-13 |
: |
Rating |
: 4/5 (87 Downloads) |
Synopsis JUDICIOUS ADVERTISING by :