First published in 2000, this volume responds to the rise and spread of advertising throughout Europe and the world in the past one and a half centuries which is breathtaking in its scope and influence, now part of the way we think and live. Historians are only just beginning to understand this process, replacing outmoded theories of manipulation which focused on the advertiser with more sophisticated cultural explanations that centre on the way consumers filter and select messages creating new worlds of perception. The authors of this work find the origins and trace the development of this new world or perception in the modern city: London and Paris, the forerunners, and the cities and larger towns of France, Germany, Belgium and the Netherlands, where advertising created new urban perceptions, leading to new avenues of consumption and altered lifestyles. Advertising is viewed in this work as a new way of perceiving and organising the world of the city-dweller, a visual culture, a way of attaching meaning to things and to words, or rearranging the mental map of modern life.

Inside City Tourism explores how European cities use tourism to bolster their economies and image, appraising it in terms of history, measurement, structure, operations and leadership. This book distinguishes itself from other texts through its pan-European perspective and by combining both theory and practice. New and original case materials are used to exemplify mainstream approaches to city marketing, identify recurrent problems and opportunities, and exemplify best practice.

World population and the number of city dwellers are steadily growing. Globalization and digitalization lead to an increased competition for skilled and creative labor and other economic resources. This is true not only for firms, but increasingly also for cities. The book elaborates on resulting challenges and opportunities for urban management from the European perspective, and discusses theories, methods and tools from business economics to cope with them. Contributions in this volume come from scholars and practitioners of economics, business administration and urban management, and cover aspects ranging from urban dynamics to city marketing. They draw on experiences from several European cities and regions, and discuss strategies to improve city performance including Open Government, Smart City, cooperation and innovation. The book project was initiated and carried out by the Center for Advanced Studies in Management (CASiM), the interdisciplinary research center of HHL Leipzig Graduate School of Management. It is addressed to scholars and managers in Europe and beyond, who will benefit from the scientific rigor and useful practical insights of the book.

In our increasingly global and commercial world, where once sport would only have been seen by a few thousand on the terraces it is now watched by many millions via satellite. This mass global audience is invited not only to watch the sporting event, but also to visit the city where it takes place. Such events may help promote the host city as a tourist destination and business location. City governors are becoming increasingly aware of the possibilities of using sport as an instrument of reaching objectives of urban management. This engaging book investigates the state of the art of sports and city marketing in five European cities: Rotterdam, Barcelona, Helsinki, Manchester and Turin. In each of these cities, the book examines how sports (accommodations, clubs and events) have been made an instrument of city marketing and how the cities have attempted to maximize their potential through sports and city marketing policies. A comparison of the findings highlights the merits or disadvantages of sports clusters and strategic co-operation in sports and city marketing.

Originally published in 1991, this book focusses on the philosophies, histories and processes which have made the West European city system rich in internal variety yet distinct from that of the rest of western industrialised urban society. It synthesizes international experiences in particular aspects of urban policy making, with reference to Germany, France and Benelux. The book covers urban planning in its broadest sense - from economic, socio-spacial, recreational, housing and transport perspectives.

The European Cities and Technology Reader is divided into three main sections presenting key readings on: Cities of the Industrial Revolution (to 1870), European Cities since 1870 and the Urban Technology Transfer.

This book explores the multiplicity of green space developments in the modern city and the many influences shaping their evolution. Focusing on four northern European metropoles: London, Stockholm, Helsinki and St Petersburg, it examines how each has resp

Global Urban Analysis provides a unique insight into the contemporary world economy through a focus on cities. It is based upon a large-scale customised data collection on how leading businesses use cities across the world: as headquarter locations, for finance, for professional and creative services, for media. These data - involving up to 2000 firms and over 500 cities - provide evidence for both how the leading cities, sometimes called global cities, are coming to dominate the world economy, and how hundreds of other cities are faring in this brave new urban world. Thus can the likes of London, New York and Hong Kong be tracked as well as Manchester, Cleveland and Guangzhou, and even Plymouth, Chattanooga and Xi'an. Cities are assessed and ranked in terms of their importance for various functions such as for financial services, legal services and advertising, plus novel findings are reported for the geographical orientations of their connections. This is truly a comprehensive survey of cities in globalization covering global, world-regional, and national scales of analysis: - 4 key chapters outline the global structure of the world economy featuring the leading cities; - 9 regional chapters covering the whole world also feature the level of services provided by 'medium' cities; - 22 chapters on selected countries and sub-regions indicate global-ness and local-ness and feature an even wider range of cities. Written in an easy to understand style, this book is a must read for anybody interested in their own city in the world and how it relates to other cities.

Ballooning, like the Enlightenment, was a Europe-wide movement and a massive cultural phenomenon. Lynn argues that in order to understand the importance of science during the age of the Enlightenment and Atlantic revolutions, it is crucial to explain how and why ballooning entered and stayed in the public consciousness.