This book presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It seeks to make advancements in the discipline by promoting strategic research and innovative activities in marketing. The book highlights the use of data analytics, intelligence and knowledge-based systems in this area. In the era of knowledge-based economy, marketing has a lot to gain from collecting and analyzing data associated with customers, business processes, market economics or even data related to social activities. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and knowledge engineering, in order to demonstrate new ways of uncovering hidden knowledge and supporting marketing decisions with evidence-based intelligent tools. Among the topics covered include innovative tourism marketing strategies, marketing communications in small and medium-sized enterprises (SMEs), the use of business modeling, as well as reflecting on the marketing trends and outlook for all transportation industry segments. The papers in this proceedings has been written by scientists, researchers, practitioners and students that demonstrate a special orientation in strategic marketing, all of whom aspire to be ahead of the curve based on the pillars of innovation. This proceedings volume compiles their contributions to the field, highlighting the exchange of insights on strategic issues in the science of innovation marketing.

Selected, peer reviewed papers from the 4th Manufacturing Engineering Society International Conference, September 2011, Cadiz, Spain

This book derives from the Special Issue of the Manufacturing Engineering Society 2019 (SIMES-2019) that has been launched as a joint issue of the journals Materials and Applied Sciences. The 29 contributions published in this Special Issue of Materials present cutting-edge advances in the field of manufacturing engineering focusing on additive manufacturing and 3D printing; advances and innovations in manufacturing processes; sustainable and green manufacturing; manufacturing of new materials; metrology and quality in manufacturing; industry 4.0; design, modeling, and simulation in manufacturing engineering; and manufacturing engineering and society. Among them, the topic "Additive Manufacturing and 3D Printing" has attracted a large number of contributions in this journal due to its widespread popularity and potential.

Agri-Food 4.0: Innovations, Challenges and Strategies addresses new research on digital technologies in the Agri-Food industry, including smart packaging, smart warehousing, effective inventory control, blockchain technology, artificial intelligence, and other Industry 4.0 concepts.

This book constitutes the refereed proceedings of the 10th IFIP WG 5.1 International Conference on Product Lifecycle Management, PLM 2013, held in Nantes, France, in July 2013. The 63 full papers presented together with 2 keynote talks were carefully reviewed and selected from 91 submissions. They are organized in the following topical sections: PLM for sustainability, traceability and performance; PLM infrastructure and implementation processes; capture and reuse of product and process information; PLM and knowledge management; enterprise system integration; PLM and influence of/from social networks; PLM maturity and improvement concepts; PLM and collaborative product development; PLM virtual and simulation environments; and building information modeling.

This volume is aimed particularly at all manufacturing engineers working in the title fields. This collection of peer-reviewed contributions covering the most recent advances and innovative trends in Materials Processing Technologies (MPT) should be required reading material for anyone operating in the industry. A selection of 43 peer-reviewed papers discuss machining processes, forming processes, molding processes, and other aspects of materials processing that relate to manufacturing engineering. The topics include a method for obtaining spur gears from nanostructured materials, the economical assembly of aluminum parts with composite materials in automotive competitive industry, the experimental characterization of the mechanical behavior of concrete bars in the tensile test, the laser-tracker based volumetric verification of machine tools, and stability lobes in the turning of low rigidity components.

This volume is aimed particularly at all manufacturing engineers working in the title fields. This collection of peer-reviewed contributions covering the most recent advances and innovative trends in Materials Processing Technologies (MPT) should be required reading material for anyone operating in the industry.

The book deals with two main decision problems which arise when flow-line production systems are installed and operated. The assembly line balancing problem consists of partitioning the work, necessary to assemble the product(s), among different stations of an assembly line. If several models of a product are jointly processed on a line, this medium-term problem is connected with the short-term problem of determining an operating sequence of the models. In Part I balancing and sequencing problems are discussed, classified, and arranged within a hierarchical planning system. In the present second edition special emphasis is given to u-shaped assembly lines which are important components of modern just-in-time production systems. Part II is concerned with exact and heuristic procedures for solving those decision problems. For each problem type considered, a survey of existing procedures is given and new efficient solution methods are developed. Comprehensive numerical investigations showing the effectiveness of the new methods and their superiority over existing approaches are reported.

Writing this book has been a pleasure, but it has also been frustrating. It was a delight to see that the facts of food preferences, eating, and food behavior conform in many ways to the general principles of psychology. Matching these, however, was often like putting together a jigsaw puz zle-looking at a fact and trying to figure out which psychological theories or principles were relevant. This was made more difficult by conflicting principles in psychology and contradictory findings in psychological as well as food-preference research. The material cited is not meant to be exhaustive. Undoubtedly, I have been influenced by my own research interests and points of view. When conflicting data exist, I selected those that seemed to me most representa tive or relevant, and I have done so without consistently pointing out contrary findings. This applies also to the discussion of psychological prin ciples. Much psychological research is done in very restrictive conditions. Therefore, it has limited applicability beyond the confines of the context in which it was conducted. What holds true of novelty, complexity, and curiosity when two-dimensional line drawings are studied, for example, may not have much to do with novelty, complexity, and curiosity in rela tion to foods, which vary in many ways such as shape, color, taste, texture, and odor. Nevertheless, I have tried to suggest relationships between psy chological principles and food preferences.

The changing manufacturing environment requires more responsive and adaptable manufacturing systems. The theme of the 5th International Conference on Changeable, Agile, Reconfigurable and Virtual production (CARV2013) is "Enabling Manufacturing Competitiveness and Economic Sustainability. Leading edge research and best implementation practices and experiences, which address these important issues and challenges, are presented. The proceedings include advances in manufacturing systems design, planning, evaluation, control and evolving paradigms such as mass customization, personalization, changeability, re-configurability and flexibility. New and important concepts such as the dynamic product families and platforms, co-evolution of products and systems, and methods for enhancing manufacturing systems' economic sustainability and prolonging their life to produce more than one product generation are treated. Enablers of change in manufacturing systems, production volume and capability, scalability and managing the volatility of markets, competition among global enterprises and the increasing complexity of products, manufacturing systems and management strategies are discussed. Industry challenges and future directions for research and development needed to help both practitioners and academicians are presented. About the Editor Prof. Dr.-Ing. Michael F. Zaeh, born in 1963, has been and is Professor for and Manufacturing Technology since 2002 and, together with Prof. Dr.-Ing. Gunther Reinhart, Head of the Institute for Machine Tools and Industrial Management (iwb) at the Technische Universitaet Muenchen (TUM). After studying general mechanical engineering, he was doctoral candidate under Prof. Dr.-Ing. Joachim Milberg at TUM from 1990 until 1993 and received his doctorate in 1993. From 1994 to 1995, he was department leader under Prof. Dr.-Ing. Gunther Reinhart. From 1996 to 2002, he worked for a machine tool manufacturer in several positions, most recently as a member of the extended management. Prof. Dr.-Ing. Michael F. Zaeh is an associated member of the CIRP and member of acatech, WGP and WLP. His current researches include among others Joining and Cutting Technologies like Laser Cutting and Welding as well as Friction Stir Welding, Structural Behaviour and Energy Efficiency of Machine Tools and Manufacturing Processes like Additive Manufacturing.