The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Donald Trump’s election has forced the United States to reckon with not only the political power of the presidency, but also how he and his supporters have used the office to advance their shared vision of America: one that is avowedly nationalist, and unrepentantly rooted in nativism and white supremacy. It might be easy to attribute this dark vision, and the presidency’s immense power to reflect and reinforce it, to the singular character of one particular president—but to do so, this book tells us, would be to ignore the critical role the American public played in making the president “the man of the people” in the nation’s earliest decades. Beginning with the public debate over whether to ratify the Constitution in 1787 and concluding with Andrew Jackson’s own contentious presidency, Nathaniel C. Green traces the origins of our conception of the president as the ultimate American: the exemplar of our collective national values, morals, and “character.” The public divisiveness over the presidency in these earliest years, he contends, forged the office into an incomparable symbol of an emerging American nationalism that cast white Americans as dissenters—lovers of liberty who were willing to mobilize against tyranny in all its forms, from foreign governments to black “enemies” and Indian “savages”—even as it fomented partisan division that belied the promise of unity the presidency symbolized. With testimony from private letters, diaries, newspapers, and bills, Green documents the shaping of the disturbingly nationalistic vision that has given the presidency its symbolic power. This argument is about a different time than our own. And yet it shows how this time, so often revered as a mythic “founding era” from which America has precipitously declined, was in fact the birthplace of the president-centered nationalism that still defines the contours of politics to this day. The lessons of The Man of the People contextualize the political turmoil surrounding the presidency today. Never in modern US history have those lessons been more badly needed.

Quantitative Paleozoology describes and illustrates how the remains of long-dead animals recovered from archaeological and paleontological excavations can be studied and analyzed. The methods range from determining how many animals of each species are represented to determining whether one collection consists of more broken and more burned bones than another. All methods are described and illustrated with data from real collections, while numerous graphs illustrate various quantitative properties.

" Winner of the 2003 Ray and Pat Browne Book Award, given by the Popular Culture Association The contributors to Hollywood's White House examine the historical accuracy of these presidential depictions, illuminate their influence, and uncover how they reflect the concerns of their times and the social and political visions of the filmmakers. The volume, which includes a comprehensive filmography and a bibliography, is ideal for historians and film enthusiasts.

The Adman's Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman's influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman's Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.

Asking why many American intellectuals have had such difficulty accepting wholeheartedly the cultural dimensions of democracy, Robert Dawidoff examines their alienation and ambivalence, a tradition of detachment he identifies as "Tocquevillian." In the work of three towering American literary figures - Henry Adams, Henry James, and George Santayana -- Dawidoff explores fully this distancing and uneasy response to democratic culture. Linked together by common Harvard, Cambridge, and New England connections, and by an upper-class, Brahmin background, each of these three writers, Dawidoff argues, was at once self-critical and contemptuous of cultural democracy -- especially its indifference to them and what they represented. But their claims to detached observation of democratic culture must be viewed skeptically, Dawidoff warns, and borrowed with caution. An important contribution of the book is its integration of gay issues into American intellectual history. Viewing James's and Santayana's attitudes toward their homosexuality as affecting their views of American society, Dawidoff examines this significant and overlooked element in the American intellectual and cultural mix. Dawidoff also includes powerful new readings of Adams's Democracy and James's The Ambassadors and discusses Santayana's Americanist essays. In his foreward, Alan Trachtenberg notes the "taboo" that seems to have fallen over the word democracy. "It is rarely encountered anymore in humanistic studies," he says, " snubbed in favor of gender, class, race, region." This trend, he says, may be in part due to an unease about studying the culture in which we participate because the posture of the cutural critic implies a certain detachment. "The Genteel Tradition and the Sacred Rage returns the question of democracy to centerstage," he concludes, "not as political theory alone but as cultural and personal experience." Originally published in 1992. A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

A richly detailed, profoundly engrossing story of how religion has influenced American foreign relations, told through the stories of the men and women—from presidents to preachers—who have plotted the country’s course in the world. Ever since John Winthrop argued that the Puritans’ new home would be “a city upon a hill,” Americans’ role in the world has been shaped by their belief that God has something special in mind for them. But this is a story that historians have mostly ignored. Now, in the first authoritative work on the subject, Andrew Preston explores the major strains of religious fervor—liberal and conservative, pacifist and militant, internationalist and isolationist—that framed American thinking on international issues from the earliest colonial wars to the twenty-first century. He arrives at some startling conclusions, among them: Abraham Lincoln’s use of religion in the Civil War became the model for subsequent wars of humanitarian intervention; nineteenth-century Protestant missionaries made up the first NGO to advance a global human rights agenda; religious liberty was the centerpiece of Franklin Roosevelt’s strategy to bring the United States into World War II. From George Washington to George W. Bush, from the Puritans to the present, from the colonial wars to the Cold War, religion has been one of America’s most powerful sources of ideas about the wider world. When, just days after 9/11, George W. Bush described America as “a prayerful nation, a nation that prays to an almighty God for protection and for peace,” or when Barack Obama spoke of balancing the “just war and the imperatives of a just peace” in his Nobel Peace Prize acceptance speech, they were echoing four hundred years of religious rhetoric. Preston traces this echo back to its source. Sword of the Spirit, Shield of Faith is an unprecedented achievement: no one has yet attempted such a bold synthesis of American history. It is also a remarkable work of balance and fair-mindedness about one of the most fraught subjects in America.

For much of our century, pragmatism has enjoyed a charmed life, holding the dominant point of view in American politics, law, education, and social thought in general. After suffering a brief eclipse in the post-World War II period, pragmatism has enjoyed a revival, especially in literary theory and such areas as poststructuralism and deconstruction. In this sweeping critique of pragmatism and neopragmatism, one of our leading intellectual historians traces the attempts of thinkers from William James to Richard Rorty to find a response to the crisis of modernism. John Patrick Diggins analyzes the limitations of pragmatism from a historical perspective and dares to ask whether America's one original contribution to the world of philosophy has actually fulfilled its promise. In the late nineteenth century, intellectuals felt themselves in the grips of a spiritual crisis. This confrontation with the "acids of modernity" eroded older faiths and led to a sense that life would continue in the awareness, of absences: knowledge without truth, power without authority, society without spirit, self without identity, politics without virtue, existence without purpose, history without meaning. In Europe, Friedrich Nietzsche and Max Weber faced a world in which God was "dead" and society was succumbing to structures of power and domination. In America, Henry Adams resigned from Harvard when he realized there were no truths to be taught and when he could only conclude: "Experience ceases to educate." To the American philosophers of pragmatism, it was experience that provided the basis on which new methods of knowing could replace older ideas of truth. Diggins examines how, in different ways, William James, Charles Peirce, John Dewey, George H. Mead, and Oliver Wendell Holmes, Jr., demonstrated that modernism posed no obstacle in fields such as science, education, religion, law, politics, and diplomacy. Diggins also examines the work of the neopragmatists Jurgen Habermas and Richard Rorty and their attempt to resolve the crisis of postmodernism. Using one author to interrogate another, Diggins brilliantly allows the ideas to speak to our conditions as well as theirs. Did the older philosophers succeed in fulfilling the promises of pragmatism? Can the neopragmatists write their way out of what they have thought themselves into? And does America need philosophers to tell us that we do not need foundational truths when the Founders already told us that the Constitution would be a "machine" that would depend more upon the "counterpoise" of power than on the claims of knowledge? Diggins addresses these and other essential questions in this magisterial account of twentieth-century intellectual life. It should be read by everyone concerned about the roots of postmodernism (and its links to pragmatism) and about the forms of thought and action available for confronting a world after postmodernism.