Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

The growing power being exercised by today‘s consumer is causing significant paradigm shifts away from traditional marketing. This is leading to a whole new take on the structure and functioning of supply chain management (SCM). It‘s no longer so much about improving the manufacturing process as it is improving the point and speed of contact and th

Businesses and business people with out a visible and credible web 2.0 or social media presence are losing out. This book take them, step-by-step through the process of being both visible and credible. Web 2.0 and social media are impacting businesses in a profound way - they are rapidly becoming the primary source of influence over customer purchase decisions and much of this influence comes from customer-generated content. Businesses and business people who cannot be vetted online are missing opportunities with high-quality customers. A traditional website is not enough.

It is almost impossible to conceive of the concept and practical application of supply chain management (SCM) without linking it to the enabling power of today‘s information technologies. Building upon the foundations of the first edition, Introduction to Supply Chain Management Technologies, Second Edition details the software toolsets and suites

NEW YORK TIMES BESTSELLER • From the author of Salt Sugar Fat comes a “gripping” (The Wall Street Journal) exposé of how the processed food industry exploits our evolutionary instincts, the emotions we associate with food, and legal loopholes in their pursuit of profit over public health. “The processed food industry has managed to avoid being lumped in with Big Tobacco—which is why Michael Moss’s new book is so important.”—Charles Duhigg, author of The Power of Habit Everyone knows how hard it can be to maintain a healthy diet. But what if some of the decisions we make about what to eat are beyond our control? Is it possible that food is addictive, like drugs or alcohol? And to what extent does the food industry know, or care, about these vulnerabilities? In Hooked, Pulitzer Prize–winning investigative reporter Michael Moss sets out to answer these questions—and to find the true peril in our food. Moss uses the latest research on addiction to uncover what the scientific and medical communities—as well as food manufacturers—already know: that food, in some cases, is even more addictive than alcohol, cigarettes, and drugs. Our bodies are hardwired for sweets, so food giants have developed fifty-six types of sugar to add to their products, creating in us the expectation that everything should be cloying; we’ve evolved to prefer fast, convenient meals, hence our modern-day preference for ready-to-eat foods. Moss goes on to show how the processed food industry—including major companies like Nestlé, Mars, and Kellogg’s—has tried not only to evade this troubling discovery about the addictiveness of food but to actually exploit it. For instance, in response to recent dieting trends, food manufacturers have simply turned junk food into junk diets, filling grocery stores with “diet” foods that are hardly distinguishable from the products that got us into trouble in the first place. As obesity rates continue to climb, manufacturers are now claiming to add ingredients that can effortlessly cure our compulsive eating habits. A gripping account of the legal battles, insidious marketing campaigns, and cutting-edge food science that have brought us to our current public health crisis, Hooked lays out all that the food industry is doing to exploit and deepen our addictions, and shows us why what we eat has never mattered more.

“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.

The internet has transformed the world we live in, but it also poses new risks to our psychological well-being. This book provides an introduction to the issue of internet addiction, an increasingly common problem. All day, every day, we are connected to the internet, putting most people at some level of risk for internet addiction. Problematic internet use can take many forms, including overuse of social media and addictions to online shopping, gaming, or pornography. Such behaviors can cause anxiety, depression, sleep deprivation, loneliness, and physical health problems. People can lose their jobs and families, and in a few extreme cases, internet addiction has directly led to the death of the addicted individual or a child in their care. Internet Addiction is the latest volume in Greenwood's Health and Medical Issues Today series. Part I explores what internet addiction is, the many forms it can take, and the serious consequences it can have. Part II examines a number of controversies and issues, such as balancing the internet's benefits against its addictive nature. Part III provides a variety of useful materials, including case studies, a timeline of critical events, and a directory of resources.

A warming climate has allowed tropical diseases to spread to every corner of the globe and the ensuing health crisis has dragged much of the planet into anarchy. Protected by the sea, Britain maintains order, but the need for daily doses of medication mean the pharmaceutical companies now pull the strings. With a monopoly and never-ending demand, life is good for those who work for them, but when Emma's mother falls ill and the company refuses to treat her, she's forced to turn to a group of dissidents attempting to throw off the chemical yoke. When word of a possible cure reaches them, they ask Emma to steal it. If she's caught, she’ll disappear for good, but it’s the price for saving her mum, or are they just using her? Either way, time is running out. If you’re a fan of Children of Men, V for Vendetta, 1984 or similar tales of government-controlled dystopia then you’ll love A Nation of Addicts. This is a novelette of ~8,500 words (28 pages) free, freebie

Learn the secrets to success from one of the most successful independent addiction counselors. Addiction Private Practice is a comprehensive business plan for addiction counselors and therapists who want to effectively and safely help clients with substance abuse problems in a private office setting. Michael O’Brien will help you to break free of the shackles of addiction treatment programs, earn the income you deserve, achieve your true potential, and help more people with substance use disorders than you ever imagined possible. Already in Private Practice? Michael O’Brien’s informed strategies, processes, and best practices will help you take your practice to the next level or refocus your existing practice to serve those with substance abuse disorders. In this definitive guide, you will learn: - The fundamental components of a successful, ethical, and safe addiction practice. - Everything you need to know to get started with very minimal start-up capital. - The best practices of a successful addiction practice. - How to effectively and ethically market your services. Michael O’Brien has negotiated discounts and free access to tools and services that will save you thousands of dollars when launching your practice and allow you to get started with very little capital. Turn self-doubt into confidence and join the revolution that is occurring in the addiction treatment industry! What other counselors are saying about Addiction Private Practice: “Michael O’Brien has not only literally written the book on achieving success in addiction private practice, but he is also living proof that it is possible. His bulletproof addiction practice model is easy to understand and execute, even for those who are not technologically savvy. Any competent counselor can use this book to achieve their desired success. He is selflessly handing his proven strategies to his future competition and propelling the profession forward! This is a huge leap forward for all addiction professionals." Sherrie Rager, Ph.D., CADC II, M-RAS, CCDS “Addiction counselors have been waiting for this ground-breaking work! Clear, concise, and expert guidance in launching a private practice. Michael takes the guesswork out of building, marketing, and managing a successful addiction practice. There are many books on starting a private practice, but none are dedicated to the specific needs of addiction counselors. Even if you are already in private practice, this book is worth reading. The processes, marketing wisdom, and business model will boost your existing practice.” Christopher Wellington, LAADC “If you intend to start a private practice, you must read this book. You’ll discover many insights that will benefit your business and your clients. Michael’s model sets a new standard for best practices in addiction private practice. His step-by-step instructions are easy to implement and understand. Don’t start a practice without it!” Nelu Zia, LAADC, SAP “Addiction Private Practice has been monumental in helping me start my practice. This book lays out step-by-step how to get started, maintain, and continue to thrive in private practice. By following Michael's strategies, I was able to obtain eight clients in a matter of weeks! His knowledge and strategies work. As a substance abuse counselor, without this information and guidance, I may never have gone into private practice." Bryan Vasquez, CAT-C III