Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.

Why advertising has become the dominant meaning-making system in American culture and satisfies our desires in fundamental ways.

THE INSTANT NEW YORK TIMES BESTSELLER In an era of safe spaces, trigger warnings, and an unprecedented election, the country's youth are in crisis. Senator Ben Sasse warns the nation about the existential threat to America's future. Raised by well-meaning but overprotective parents and coddled by well-meaning but misbegotten government programs, America's youth are ill-equipped to survive in our highly-competitive global economy. Many of the coming-of-age rituals that have defined the American experience since the Founding: learning the value of working with your hands, leaving home to start a family, becoming economically self-reliant—are being delayed or skipped altogether. The statistics are daunting: 30% of college students drop out after the first year, and only 4 in 10 graduate. One in three 18-to-34 year-olds live with their parents. From these disparate phenomena: Nebraska Senator Ben Sasse who as president of a Midwestern college observed the trials of this generation up close, sees an existential threat to the American way of life. In The Vanishing American Adult, Sasse diagnoses the causes of a generation that can't grow up and offers a path for raising children to become active and engaged citizens. He identifies core formative experiences that all young people should pursue: hard work to appreciate the benefits of labor, travel to understand deprivation and want, the power of reading, the importance of nurturing your body—and explains how parents can encourage them. Our democracy depends on responsible, contributing adults to function properly—without them America falls prey to populist demagogues. A call to arms, The Vanishing American Adult will ignite a much-needed debate about the link between the way we're raising our children and the future of our country.

This is both a descriptive and a prescriptive approach to the adult obesity epidemic in the United States. First, the book shows the origins of obesity and how it blew out of proportion to become a crisis in an era of advanced medicine. The books precisely describes the factors of obesity, which are multipronged: the food producers, government, the food marketing experts, the food distributors and the restaurants, and even the victims themselves: the obese. An analysis of the costs and implications of obesity supports and corroborates the author’s views by showing obesity’s financial, societal, and psychological costs. On the other hand, the prescriptive side, the author makes the case for reversing the situation through strong and potentially efficient recommendations – non-systematic and systematic – by suggesting that both the public and policymakers focus not only on why people overeat, but also modify the environment and behaviors, redefine personal responsibility, and encourage corporate social responsibility. Finally, the author explores the outlook for eating habits and obesity in the United States by the years 2030, 2050, 2100 and beyond. This is a book intended for not just people impacted by obesity, but also for health professionals and policymakers.

An interdisciplinary study of the nature of money and its impact on our economic, social, political, legal and spiritual lives.