Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making and marketing has not. Most marketers still believe that they can shape consumers’ perception and drive their behavior. In this provocative book, Stanford professor Itamar Simonson and bestselling author Emanuel Rosen show why current mantras are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Absolute Value answers the pressing questions of how to influence customers in this new age. Simonson and Rosen point out the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides a totally new way of thinking about marketing.

Mike tries so hard to please his father, but the only language his dad seems to speak is calculus. And for a boy with a math learning disability, nothing could be more difficult. When his dad sends him to live with distant relatives in rural Pennsylvania for the summer to work on an engineering project, Mike figures this is his big chance to buckle down and prove himself. But when he gets there, nothing is what he thought it would be. The project has nothing at all to do with engineering, and he finds himself working alongside his wacky eighty-something- year-old aunt, a homeless man, and a punk rock girl as part of a town-wide project to adopt a boy from Romania. Mike may not learn anything about engineering, but what he does learn is far more valuable.

"Precalculus is intended for college-level precalculus students. Since precalculus courses vary from one institution to the next, we have attempted to meet the needs of as broad an audience as possible, including all of the content that might be covered in any particular course. The result is a comprehensive book that covers more ground than an instructor could likely cover in a typical one- or two-semester course; but instructors should find, almost without fail, that the topics they wish to include in their syllabus are covered in the text. Many chapters of OpenStax College Precalculus are suitable for other freshman and sophomore math courses such as College Algebra and Trigonometry; however, instructors of those courses might need to supplement or adjust the material. OpenStax will also be releasing College Algebra and Algebra and trigonometry titles tailored to the particular scope, sequence, and pedagogy of those courses."--Preface.

Four teenagers relate their experiences as they try to cope with problems in school and at home by smoking, drinking, using drugs, and running track.

Further your SAT vocabulary knowledge to get farther down the road to success This SAT vocabulary workbook helps students master more than 700 words that frequently appear in the SAT's reading, writing, and essay sections. The book's approach reflects changes made to the test in recent years, focusing on understanding vocabulary more than rote memorization. It's a modern workbook designed to give students the edge needed to improve their SAT scores. 145 short lessons—Each lesson features a theme to help contextualize vocabulary and concludes with a mini quiz to test understanding. Practical organization—Chapters focus on different elements of the SAT, including words for reading topics like history and science, transition words, and commonly confused words. Learning that lasts—With extra tips for retention, this focused approach works equally well for students who are taking the test in a week or in a year. Perfect for summer learning—This guide makes a great summer workbook for students planning to take the SAT this coming year who want to get a head start on studying before heading back to school. Get the ideal resource for students looking to master SAT vocabulary.

This lively, problem-oriented text, first published in 2004, is designed to coach readers toward mastery of the most fundamental mathematical inequalities. With the Cauchy-Schwarz inequality as the initial guide, the reader is led through a sequence of fascinating problems whose solutions are presented as they might have been discovered - either by one of history's famous mathematicians or by the reader. The problems emphasize beauty and surprise, but along the way readers will find systematic coverage of the geometry of squares, convexity, the ladder of power means, majorization, Schur convexity, exponential sums, and the inequalities of Hölder, Hilbert, and Hardy. The text is accessible to anyone who knows calculus and who cares about solving problems. It is well suited to self-study, directed study, or as a supplement to courses in analysis, probability, and combinatorics.

College Algebra provides a comprehensive exploration of algebraic principles and meets scope and sequence requirements for a typical introductory algebra course. The modular approach and richness of content ensure that the book meets the needs of a variety of courses. College Algebra offers a wealth of examples with detailed, conceptual explanations, building a strong foundation in the material before asking students to apply what they've learned. Coverage and Scope In determining the concepts, skills, and topics to cover, we engaged dozens of highly experienced instructors with a range of student audiences. The resulting scope and sequence proceeds logically while allowing for a significant amount of flexibility in instruction. Chapters 1 and 2 provide both a review and foundation for study of Functions that begins in Chapter 3. The authors recognize that while some institutions may find this material a prerequisite, other institutions have told us that they have a cohort that need the prerequisite skills built into the course. Chapter 1: Prerequisites Chapter 2: Equations and Inequalities Chapters 3-6: The Algebraic Functions Chapter 3: Functions Chapter 4: Linear Functions Chapter 5: Polynomial and Rational Functions Chapter 6: Exponential and Logarithm Functions Chapters 7-9: Further Study in College Algebra Chapter 7: Systems of Equations and Inequalities Chapter 8: Analytic Geometry Chapter 9: Sequences, Probability and Counting Theory

The new edition of this classic O’Reilly reference provides clear, detailed explanations of every feature in the C language and runtime library, including multithreading, type-generic macros, and library functions that are new in the 2011 C standard (C11). If you want to understand the effects of an unfamiliar function, and how the standard library requires it to behave, you’ll find it here, along with a typical example. Ideal for experienced C and C++ programmers, this book also includes popular tools in the GNU software collection. You’ll learn how to build C programs with GNU Make, compile executable programs from C source code, and test and debug your programs with the GNU debugger. In three sections, this authoritative book covers: C language concepts and language elements, with separate chapters on types, statements, pointers, memory management, I/O, and more The C standard library, including an overview of standard headers and a detailed function reference Basic C programming tools in the GNU software collection, with instructions on how use them with the Eclipse IDE

With a new name and a new focus on CORBA, database drivers, and Microsoft Back Office applications, Inprise/Borland Delphi is enjoying a resurgence, with a growing user base of programmers who use Delphi for rapid development of enterprise computing applications. Not to rest on success, the latest version of Delphi, Version 5, includes further expansion and refinement of the 3-tier application framework introduced in Delphi 4 and has resulted in a prize-winning product.Delphi in a Nutshell is the first concise reference to Borland/Inprise Delphi available. It succinctly collects all the information you need in one easy-to-use, complete, and accurate volume that goes beyond the product documentation itself.Delphi in a Nutshell starts with the Delphi object model and how to use RTTI (Run Time Type Information) for efficient programming. The rest of the book is the most complete Delphi Pascal language reference available in print, detailing every language element with complete syntax, examples, and methods for use. The book concludes with a look at the compiler, discussing compiler directives in depth.