A New York Times bestseller, Absolut Book is the behind-the-scenes account of the birth and growth of this award-winning campaign and provides a definitive illustrated history of one of the most successful ad campaigns ever. It is a collector's delight with nearly five hundred ads.

Includes CD-ROM. Absolut Sequel is the eagerly anticipated follow-up to the New York Times bestseller, Absolut Book. This companion volume provides a definitive illustrated history of the last ten years of one of the most successful ad campaigns in history. Since Absolut Book's release, the Absolut advertising campaign has broadened its scope from movies to websites and gone global with its international reach. The clever ads found in Absolut Sequel are organized into themes including Cities, Artists, Writers, Album Covers, Collectors, Movies, and the Internet. This is the ultimate collection of the last ten years of Absolut ads, many never before seen, including controversial advertising created, but never used in print. Absolut Sequel is sure to make readers fall in love with the ads, and the vodka, all over again. As Goran Lundquist, president of Absolut, says about the Absolut sensation, "the consumers drink the ads as much as they drink the vodka."

Absolut Cocktails is the ultimate guide for great tasting vodka cocktails that are right for every occasion. A collection of 80 delicious contemporary and classic recipes divided into five easy chapters from Fuss-free Crowd Pleasers to Cocktails to Impress, Summer Sippers, Holiday Favourites and even Mocktails – there are drinks for everyone. Along the way, you’ll find expert mixing tips, sneaky little hacks as well as QR codes to online video tutorials. Enjoy the story of arguably the most iconic vodka brand in the world, and how this Swedish icon took the world by storm when it launched internationally in 1979, driving positive change through creativity, culture and mixology.

This is the inside, untold story of one of the most successful, memorable advertising campaigns ever.

The Swedish vodka Absolut is the third largest brand of alcoholic spirits in the world after Bacardi and Smirnoff, and is sold all over the world. It has one of the largest numbers of flavored vodkas in the world. So there is a great variety of mouthwatering cocktails on the basis of Absolut. This book will provide you with 404 recipes using Absolut, including exact instructions for preparing the cocktails.

The Advocate is a lesbian, gay, bisexual, transgender (LGBT) monthly newsmagazine. Established in 1967, it is the oldest continuing LGBT publication in the United States.

Originating in England in the mid 1950s, Pop Art developed its full potential in the USA in the 1960s. It substitutes the everyday for the splendid; mass-produced articles are assigned the same importance as one-offs; the difference between high culture and popular culture is swept away. Media and advertising are among the preferred contents of Pop Art, which celebrates the consumer society in its own witty fashion. The enthusiasm generated by Pop Art since the first works were exhibited has never died down -- it is greater today than ever before. Book jacket.

CD-ROM contains: Videos of Absolut ads in Windows media, Quicktime, and Macromedia Flash formats.

Dear haiku journal, I think I killed some people. That was no dog bite. This journal contains the poetic musings of a mailman who, after being bitten by what he thinks is a dog, discovers that he is actually now a werewolf. Wreaking havoc wherever he goes, he details his new life and transformations in the 5-7-5 syllable structure of haiku—his poetry of choice. Follow along as our werewolf poet slowly turns from a mostly normal man into the hairy beast that he cannot keep trapped inside. And watch out for carnage when he changes and becomes hungry. No toenail, no entrail, no pigtail will be left behind. And talk about wreaking havoc: His newfound claws and teeth have sent his clothing budget through the roof! He is in love with a woman on his route, but he has never had the courage to tell her. As he fights against his urges during each full moon, he discovers that succumbing to his primal instincts will not only bag him a good meal—it just might help him in his quest for love…Or maybe not.

This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-first century. The book gives an overview of how a luxury brand is created through the understanding and application of economic rules and through firms adopting new management models across multiple business dimensions. It also explains the application of theories and models and illustrates specific issues through case studies drawn from international markets such as China and France. The Chinese cases provide unique opportunities and insights into how these new luxury brands were created and how they have benefited from the international market over time. From the international brand management perspective, this book is a useful reference for anyone who wants to learn more about luxury brand management and to better understand how the international market has evolved and how products may change the rules of the game.