This is a different kind of web design book. Above the Fold is not about timely design or technology trends; instead, this book is about the timeless fundamentals of effective communication within the context of web design. It is intended to help you, the reader, understand the considerations that web designers make when developing successful websites. Above the Fold is divided into three sections: Design & Typography Planning & Usability Business Value Each section represents a phase in the continuous cycle of web design. It's the balance among design, usability, and return on investment that makes a website truly great. Topics covered in Above the Fold include: What makes web design unique The history of web design Anatomy of a web page White space and grid use in web design The elements of web design: color, texture, imagery, scale, depth, animation, and variability Web typography, including web-safe type, images of type, and font replacement and embedding Web project planning Information architecture, including site maps, wireframes, and user flow diagrams The elements of usability: navigation, breadcrumbs, links, search, submission forms, and error messaging Search engine optimization Online marketing, including banner ads, viral and social marketing, on-site marketing, and email marketing Web statistics and analysis

Above the Fold is a book about the fundamentals of clear graphic communication within the context of Web design. The book has three sections, which follow the cycle of a typical Web project: PLAN Section I focuses on the predesign phase of a Web project. From project planning and brief writing to information architecture and responsive grid creation. DESIGN The second section of Above the Fold explores the enduring principles of design and the nuances that are specific to the field of Web design. OPTIMIZE Finally, we close the loop and discover ways to enable your client to maximize the investment they've made in their Web site with marketing and analytics.

A remarkable memoir and journalistic history of the Toronto Star, the newspaper that has shaped and continues to shape the issues most important to Canadians. Don't let them ruin the newspaper. . . These were the dying words of Beland Honderich to his son, John. The newspaper was the Toronto Star, founded in 1892 by Joseph E. (Holy Joe) Atkinson and, to this day, one of the world’s leading and most respected socially liberal broadsheets. For the second half of its legendary—and sometimes controversial—history, both John and his father, as successive editors, publishers, and family owners, made it into the newspaper we know today. The Star has been, at different times, home base to the likes of Ernest Hemingway, Morley Callaghan, Pierre Berton, June Callwood, Peter C. Newman, Gary Lautens, Robert Fulford, Richard Gwyn, Christie Blatchford, Michele Landsberg, Chantal Hébert, Joey Slinger, and many more. It also brandishes a corporate history unlike any other. In an extraordinary exercise of arbitrary power, the Ontario government held veto power over all of the Star's operations until the paper eventually evolved to the five families of the Torstar Voting Trust, one of which were the Honderichs. And in that process, those families committed in court to observe and promote the intellectual and spiritual basis on which the Star has always operated. Completed just weeks before the author’s untimely death, Above the Fold gives us an on-the-ground account of how the Star, once known primarily for its tabloid sensationalism and screaming headlines, transformed into a bastion of journalistic quality that routinely wins the industry’s highest honours and accolades. Honderich writes about the paper he loved and the challenges it faced over the years, including crippling strikes, boardroom battles, soaring egos, the vicious newspaper wars with various competitors, and, most recently, the shift away from print. He also delves deeply into his relationship with his father, who could be remarkably cold and unfeeling toward his son and others, earning the nickname ”The Beast.” There was great love between the two men but it came at a cost both professionally and, of course, personally. Always worried about accusations of nepotism as he rose to the top job at the paper, John felt he needed to prove himself that much more, which he did—and then some. Honest, frank, generous, and highly informative, Above the Fold is a personal history of one of the most storied and successful newspapers of our time, told through the lives of the father and son who ran it for close to half-a-century.

"Peter Yeldham's historical fiction pedigree is one the best in the country." Sunday Telegraph -------- Luke Elliott and Claudia Marsden have fallen in love at a perilous time. The Second World War is raging in the Pacific, barbed wire and gun emplacements are strung along the northern beaches of Sydney in preparation for invasion. As the war moves closer, their ‘sextet’ of loyal school friends is splintering as individual career dreams are pursued. Luke yearns to be a writer, but a start in journalism is proving challenging. The war’s end unexpectedly provides Luke’s big break, but the pursuit of his dream will keep him away from Australia and Claudia, with surprising consequences for them both. -------- "Written with meticulous detail, this is an engaging story spanning a tumultuous period in Australian history.” - Nicole Alexander, The Great Plains

A page-turning science-fiction thriller from the author of Paradox Bound and the Ex-Heroes series. Step into the fold. It's perfectly safe. The folks in Mike Erikson's small New England town would say he's just your average, everyday guy. And that's exactly how Mike likes it. Sure, the life he's chosen isn’t much of a challenge to someone with his unique gifts, but he’s content with his quiet and peaceful existence. That is, until an old friend presents him with an irresistible mystery, one that Mike is uniquely qualified to solve: far out in the California desert, a team of DARPA scientists has invented a device they affectionately call the Albuquerque Door. Using a cryptic computer equation and magnetic fields to “fold” dimensions, it shrinks distances so that a traveler can travel hundreds of feet with a single step. The invention promises to make mankind’s dreams of teleportation a reality. And, the scientists insist, traveling through the Door is completely safe. Yet evidence is mounting that this miraculous machine isn’t quite what it seems—and that its creators are harboring a dangerous secret. As his investigations draw him deeper into the puzzle, Mike begins to fear there’s only one answer that makes sense. And if he’s right, it may only be a matter of time before the project destroys…everything. A cunningly inventive mystery featuring a hero worthy of Sherlock Holmes and a terrifying final twist you’ll never see coming, The Fold is that rarest of things: a genuinely page-turning science-fiction thriller.

Korean American high school student Joyce Kim feels like a nonentity compared to her beautiful older sister, and when her aunt offers to pay for plastic surgery on her eyes, she jumps at the chance, thinking it will change her life for the better.

Her dream is the byline. His is to recapture her heart.

New town…new start…same old problems When sister witches Mag and Clara Balefire moved to the sleepy town of Harmony, Maine, to take over leadership of the coven there, they thought they’d have chance at a new life. Fate had other plans. The Balefires hardly have time to get unpacked when they stumble over a dead body. Local authorities consider the death an open and shut case, but Mag and Clara refuse to let the ruling of accidental death stand—not when they’re positive it was murder. As they dig deeper, secrets begin to surface and the sisters begin to suspect some of the townsfolk aren’t as innocent as they appear. When they discover the killer might be someone close to the victim, they don’t know who to trust. As if that’s not enough, the local coven expects them to bring their cantankerous, ancient leader to heel, and she’s having none of it. Between solving two murders and keeping a mischievous, elderly witch with power to spare from wreaking havoc, moving to a small town isn’t quite what the Balefire sisters bargained for. If you like a fun paranormal mystery with a heaping dollop of sarcasm and wit, you'll love this humorous magical story full of chaos and intrigue. This is a full-length, humorous mystery novel featuring witches and other paranormal characters. Books in this series 1. Murder Above the Fold 2. Murder on the Backswing 3. Murder Below the Waterline 4. Haunted by Murder Series keywords: witch fantasy mystery, psychic witch mystery comedy, funny romantic paranormal mystery, witch mystery ghosts, mature witch sleuths, spirits and ghosts, fun and funny paranormal mystery series, magical mystery series, mysteries with witches, feel-good mystery, small town mystery, women sleuths, female protagonists, crime-solving witches, witch cozy mystery, witch mystery.

Outside the Fold is a radical reexamination of religious conversion. Gauri Viswanathan skillfully argues that conversion is an interpretive act that belongs in the realm of cultural criticism. To that end, this work examines key moments in colonial and postcolonial history to show how conversion questions the limitations of secular ideologies, particularly the discourse of rights central to both the British empire and the British nation-state. Implicit in such questioning is an attempt to construct an alternative epistemological and ethical foundation of national community. Viswanathan grounds her study in an examination of two simultaneous and, she asserts, linked events: the legal emancipation of religious minorities in England and the acculturation of colonial subjects to British rule. The author views these two apparently disparate events as part of a common pattern of national consolidation that produced the English state. She seeks to explain why resistance, in both cases, frequently took the form of religious conversion, especially to "minority" or alternative religions. Confronting the general characterization of conversion as assimilative and annihilating of identity, Viswanathan demonstrates that a willful change of religion can be seen instead as an act of opposition. Outside the Fold concludes that, as a form of cultural crossing, conversion comes to represent a vital release into difference. Through the figure of the convert, Viswanathan addresses the vexing question of the role of belief and minority discourse in modern society. She establishes new points of contact between the convert as religious dissenter and as colonial subject. This convergence provides a transcultural perspective not otherwise visible in literary and historical texts. It allows for radically new readings of significant figures as diverse as John Henry Newman, Pandita Ramabai, Annie Besant, and B. R. Ambedkar, as well as close studies of court cases, census reports, and popular English fiction. These varying texts illuminate the means by which discourses of religious identity are produced, contained, or opposed by the languages of law, reason, and classificatory knowledge. Outside the Fold is a challenging, provocative contribution to the multidisciplinary field of cultural studies.

"The influential artist Hedi Kyle and renowned architecture graduate Ulla Warchol shows you how to create their unique designs using folding techniques. From creating flag books and fishbones, to blizzards and nesting boxes, you'll gain an invaluable insight into the work of two skilled artists with this fun read! With the help of their thorough instructions and simple illustrations, you'll be on your way to becoming a pro paper crafter in no time at all" – Sew magazine "A wonderful insight into the work of a truly skilled artist" – PaperCrafter The renowned and influential book artist Hedi Kyle shows you step–by–step how to create her unique designs using folding techniques in The Art of the Fold. Bookbinding and paper craft projects include flag books, blizzard books, the fishbone fold, and nesting boxes. Written by the doyenne of artists' books, Hedi Kyle, The Art of the Fold is a wonderful insight into the work of a truly skilled artist. Hedi will show you how to bind a book and fold paper to create over 35 of her cut–fold book designs. The book is beautifully illustrated with Hedi's finished works of art. An excerpt from the book: 'I can still remember the thrill I experienced when my first folded book structure emerged from my fingers – how eager I was to explore its possibilities and to share it with whoever was interested. The Flag Book, as I now call it, is a simple accordion and has interlocking pages oriented in opposite directions. Little did I know that this simple structure would have legs and be the catalyst for the next forty–plus years of thinking about and making books. The common perception of the book today is fairly straightforward: a series of pages organized around a spine and protected on either side by two covers. This format allows for easy access, storage and retrieval of information. Yet what happens when the book is stripped away of centuries of preconceptions and is allowed to reveal something else: playfulness, utility, invention? Expanding the notion of the book is what the structures in the following chapters of The Art of the Fold attempt to do. Exploring its tactile, sculptural form, primarily through folding methods, the book as a structural object is celebrated while content is considered in a new and unconventional way. My range in this medium has always been broad. In part this is due to my introduction to the world of bookbinding and some chance encounters. In the 1970s in New York City, the art and craft of hand bookbinding and papermaking were experiencing an unprecedented revival. I was fortunate to arrive in the city at just this moment. With an art–school background and an impulse to make things, I was naturally drawn to pursue this new opportunity. The Center for Book Arts, the famous forerunner of so many centers yet to come, was located in a small storefront just down the street from where I lived on the Lower East Side of Manhattan. Under the direction of founder Richard Minsky, it had a radical mission: to push concept, materials, printing and making of artist books in a new direction. When Richard dared me to teach at the Center one evening a week, I was hooked. My career as a book conservator and a book artist has now spanned over 45 years. As head conservator at the American Philosophical Society in Philadelphia, I've had the opportunity to handle some of the rarest volumes and manuscripts in the world. I have also dealt with decrepit books, torn maps and countless curiosities discovered in stacks and archives. All were endless sources for ideas and provided a springboard for a departure from tradition. Leading book–arts workshops around the world and a 25 year tenure teaching in the graduate program for Book Arts and Printmaking at the University of the Arts in Philadelphia have shown me, in retrospect, that the more I taught, t