The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy

Flexible, easy to use, just enough detail--and now the number-one best seller.

Nick Higham follows up his successful HWMS volume with this much-anticipated second edition.

Highly practical and accessible, this indispensable book provides clear-cut strategies for improving K-12 writing instruction. The contributors are leading authorities who demonstrate proven ways to teach different aspects of writing, with chapters on planning, revision, sentence construction, handwriting, spelling, and motivation. The use of the Internet in instruction is addressed, and exemplary approaches to teaching English-language learners and students with special needs are discussed. The book also offers best-practice guidelines for designing an effective writing program. Focusing on everyday applications of current scientific research, the book features many illustrative case examples and vignettes.

This book is based on real life experiences where the possibility of the living being able to communicate with the deceased is investigated. The belief in reincarnation and life after death raises a tantalising question: Can the living communicate with the dead? Most churchmen and scientists are sceptical, but many people, including churchmen and scientists, believe such a thing is possible. The belief in the immortal soul is a dogma of Christianity (resurrection), Hinduism (reincarnation or samsara), Islam (Day of Judgement), Judaism (sheol), and the Shona (NyikaDzimu). Moreover, man has been familiar with the concept of life after death since time immemorial. Immortality has been rejected by those who feel its only basis is wishful thinking that when the body dies, the personality dies with it because it is part of the physical body. Believers can cite the resurrection of Jesus, and maintain that since life on earth is not completely fulfilled an afterlife is necessary for completion. Another argument in favour of an afterlife is that since matter and energy may be transformed but not destroyed, neither can personality, which exists just as do the elements in nature, be destroyed. In many of the ancient societies, including Egypt and Greece, dreaming was considered a supernatural communication or a means of divine intervention, whose message could be unravelled by those with certain powers. In modern times, various schools of psychology have offered theories about the meaning of dreams. In Communication with the Deceased is meant to serve only as a basis for reflection in order for the reader to examine all the clues and then derive further meaning from specific circumstances of his/her own dreams. To be able to interpret a dream, one does not need to have an academic degree in psychology. What is important is to use one's instinct and common sense. Try to develop your own personal insights into what the common symbols in your dreams mean. When it comes to dream symbols, there are no equivocally universal rules or meanings. Dreams dictionaries help by providing hints at the meaning of symbols that appear in one's dreams. This book is of value to those studying psychology and those participating

Get advice from the best in the business on every part of the novel writing and publishing process! In The Complete Handbook of Novel Writing, 2nd Edition, you'll learn from the invaluable advice of established writers. Discover new ways to generate ideas, implement intriguing techniques, and find the inspiration you need to finish your work. This fully-revised edition includes a revamped marketing section that covers the unique challenges of today's publishing market and the boundless opportunities of online promotion. Inside you'll find expert advice from dozens of bestselling authors and publishing professionals on how to: Master the elements of fiction, from plot and characters to dialogue and point of view Develop a unique voice and sensibility in your writing Manage the practical aspects of writing, from overcoming writer's block to revising your work Determine what elements your story needs to succeed in a particular genre - science fiction, fantasy, mystery, suspense, inspirational, romance (mainstream and Christian), or historical fiction Find an agent, market your work, and get published - or self-publish - successfully You'll also find interviews with some of the world's finest writers, including Margaret Atwood, Tom Clancy, Brock Clarke, Cory Doctorow, Dave Eggers, Elizabeth George, Jerry Jenkins, Stephen King, Megan McCafferty, Audrey Niffenegger, Joyce Carol Oates, Chuck Palahniuk, James Patterson, Richard Russo, Anne Tyler, John Updike, and Kurt Vonnegut. Their words will provide you with the guidance and encouragement of your very own writing mentor. The Complete Handbook of Novel Writing is your one-stop resource for everything you need to know about the craft and business of creating a bestseller.

Since 2001 William Germano's Getting It Published has helped thousands of scholars develop a compelling book proposal, find the right academic publisher, evaluate a contract, handle the review process, and, finally, emerge as published authors. But a lot has changed in the past seven years. With the publishing world both more competitive and mor...

Designed for literature-based writing courses, Text Book introduces students to the idea that literary texts and ordinary spoken and written language share many of the same features. By providing imaginative methods and unique assignments that let students work with those features in their writing, Text Book involves students in the processes of exploring literature creatively, not simply consuming and analyzing it, helping them understand literature "from the inside out."

Now in its third edition, Academic Writing offers a succinct and practical introduction to the development of research papers across the disciplines. Structured around contemporary genre theory, which establishes the importance of context for effective communication, the text describes the writing process step by step, including how to formulate a topic; gather and properly document sources; develop strong proposals, introductions, core paragraphs, and conclusions; and refine the final draft. Additionally, readers will observe the progress and thought processes of Jenna, a first-year student, as she crafts her own paper. New to this edition are materials for instructors that include full-length research papers, PowerPoint slides, an exam bank, and ideas for study. Rich with such pedagogical features as chapter learning objectives, annotated passages that illustrate aspects of academic style, and a glossary, Academic Writing is a must-have textbook for students developing their research and writing skills.

Written collaboratively by writing instructors at the Queen’s University Writing Centre, A Writer’s Handbook is a compact yet thorough guide to academic writing for a North American audience. This clear and concise handbook outlines strategies both for thinking assignments through and for writing them well. The third edition is revised and updated throughout. Features of the third edition: Updated citation section (MLA, APA, Chicago, scientific, electronic) Updated section on using and citing electronic sources Expanded coverage of report writing and business letters