Rev. Dr. Gaddis J. Faulcon discovered how to win at life under adversity. He has experienced how to change from an attitude of doubt to one of belief. Today, he is a well-trained college administrator and professor. He has achieved what was unexpected by many people earlier in his life. God has performed in him what many would have thought to be impossible! He is a pastor of a church, a president of a consulting firm, and an author of a book. In Winning Generation, he shares insight and advice about issues of leadership and management. He has learned from his real-life experiences how to overcome many disadvantages and setbacks. He is now a goal achiever and a winner!

Things have changed. The Truth has not. The 1950's are gone forever. The days of the Sunday school attendance award and the much-loved Sunday school picnic have faded into oblivion. Yet some youth ministries still operate as if today's kids are living in a vacuum, unaffected by the changing morals of today's society. How can we reach these kids with the truth of the gospel? More than fifty of America's youth experts give advice and encouragement to those who long to see this generation know the love of Christ. They help readers think through their philosophies of youth ministry, break down barriers that impede progress, and maximize their own gifts and the gifts of those who work with them. They answer tough questions such as: How can leaders build a relational youth ministry? How can we find and support volunteers? What are the issues women face in youth ministry? How do we minister in ethnic communities? How should we respond to popular culture? How can we help hurting adolescents? You can have a vibrant youth ministry even in these uncertain times. You can reach this generation for Christ.

Whether you’re a Christian parent, youth leader, or educator who works with Generation Z, this book was written for you. As powerful ideas in our increasingly secular culture shape more of this generation, trusted leaders must share what they know about Jesus in ways that will reach them. But how? Backed by the latest research and first hand experience, this powerful book shows how to share biblical truth with a generation that desperately needs to hear it in a way that draws them in instead of pushing them away. Written by two youth influencers and experts on Generation Z, Sean McDowell, Ph.D., and J. Warner Wallace, So the Next Generation Will Know is an extraordinarily practical and relatable guide for anyone concerned with ensuring the next generation understands and embraces a biblical worldview.

Adapt your management methods to harness Millennial potential Not Everyone Gets a Trophy: How to Manage the Millennials provides employers with a workable game plan for turning Millennials into the stellar workforce they have the potential to be. The culmination of over two decades of research, this book provides employers with a practical framework for engaging, developing, and retaining the new generation of employees. This new revised and updated edition expands the discussion to include the new 'second-wave' Millennials, those Tulgan refers to as 'Generation Z,' and explores the ways in which these methods and tactics are becoming increasingly critical in the face of the profoundly changing global workforce. Baby Boomers are aging out and the newest generation is flowing in. Savvy employers are proactively harnessing the talent and potential these younger workers bring to the table. This book shows how to become a savvy employer and. . . Understand the generational shift occurring in the workplace Recruit, motivate, engage, and retain the newest new young workforce Discover best practices through proven strategies, case studies, and step-by-step instructions Explore new research on the second-wave Millennials ('Generation Z') as well as continuing research on the first-wave Millennials ('Generation Y') Teach Millennials how to manage themselves, help their managers manage them, and how to become new leaders themselves It's not your imagination—Millennial workers are different, but that difference is shaped by the same forces that make potentially exceptional workers. Employers who can engage Millennials' passion and loyalty have great things ahead. Not Everyone Gets a Trophy is your handbook for building the next great workforce.

With bigger challenges come great opportunities, and Marketing to Gen Z wants to help you get ahead of the game when it comes to understanding and reaching this next generation of buyers. Having internalized the lessons of the Great Recession, Generation Z blends the pragmatism and work ethic of older generations with the high ideals and digital prowess of youth. For brands, reaching this mobile-first and socially conscious cohort requires real change, not just tweaks to the Millennial plan. In Marketing to Gen Z, businesses will learn how to: Get past the 8-second filter Avoid blatant advertising and tap influencer marketing Understand their language and off-beat humor Offer the shopping experiences they expect Marketing to Gen Z dives into and explains all this and much more, so that businesses may most effectively connect and converse with the emerging generation that is expected to comprise 40 percent of all consumers by 2020. Now is the time to learn who they are and what they want!

The largest generation in history, the Millennial Generation are independent-- politically, socially, and philosophically-- and they are spearheading a period of sweeping change in America and around the world.

How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.

April 2020: the country is deep in the first lockdown as a result of coronavirus. Young people are left rootless, without school or friends and isolated at home. In this enforced alienation a creative writing competition, ‘Generation Lockdown Writes’, was launched for young people from the ages of seven to 17. The only rule was that submissions to the competition had to provide an insight into what life was like for them in lockdown – to open up windows of homes and experiences across the UK. Some of Britain’s finest authors for young people stepped in to judge the ten individual categories, and the entries flooded in. ‘Generation Lockdown Writes’ is the stunning final collection of the winning entries, chosen from over six thousand entries. The beautiful and varied pieces provide a unique insight into what life was really like for young people during this historical moment across Britain. We enter many different worlds, and are given a remarkable insight into the range of emotions that young people felt. From moments of fear to joy, this is a collection of writing that will linger in the memory for a long time. Profits from the sale of this book will be donated to BookTrust.

Move over Boomers, Xers, and Millennials; there's a new generation--making up more than 25 percent of the US population--that represents a seismic cultural shift. Born approximately between 1993 and 2012, Generation Z is the first truly post-Christian generation, and they are poised to challenge every church to rethink its role in light of a rapidly changing culture. From the award-winning author of The Rise of the Nones comes this enlightening introduction to the youngest generation. James Emery White explains who this generation is, how it came to be, and the impact it is likely to have on the nation and the faith. Then he reintroduces us to the ancient countercultural model of the early church, arguing that this is the model Christian leaders must adopt and adapt if we are to reach members of Generation Z with the gospel. He helps readers rethink evangelistic and apologetic methods, cultivate a culture of invitation, and communicate with this connected generation where they are. Pastors, ministry leaders, youth workers, and parents will find this an essential and hopeful resource.

A sweeping and path-breaking history of the post–World War II decades, during which an activist federal government guided the country toward the first real flowering of the American Dream. In The Gifted Generation, historian David Goldfield examines the generation immediately after World War II and argues that the federal government was instrumental in the great economic, social, and environmental progress of the era. Following the sacrifices of the Greatest Generation, the returning vets and their children took the unprecedented economic growth and federal activism to new heights. This generation was led by presidents who believed in the commonwealth ideal: the belief that federal legislation, by encouraging individual opportunity, would result in the betterment of the entire nation. In the years after the war, these presidents created an outpouring of federal legislation that changed how and where people lived, their access to higher education, and their stewardship of the environment. They also spearheaded historic efforts to level the playing field for minorities, women and immigrants. But this dynamic did not last, and Goldfield shows how the shrinking of the federal government shut subsequent generations off from those gifts. David Goldfield brings this unprecedented surge in American legislative and cultural history to life as he explores the presidencies of Harry S. Truman, Dwight D. Eisenhower, and Lyndon Baines Johnson. He brilliantly shows how the nation's leaders persevered to create the conditions for the most gifted generation in U.S. history.