Trade as War is the case study of a conceptual metaphor--one that underlies specific and expressed metaphors--that Eubanks (English, Northern Illinois U.) uses to argue that the conceptual metaphor view, combined with an understanding of metaphor as rhetorically constituted, makes obsolete almost all the assumptions that have previously guided metaphor study, from handbooks of advice to cognitive science. Annotation copyrighted by Book News Inc., Portland, OR

While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.

In a new era of global conflict involving non-state actors, At War with Words offers a provocative perspective on the role of language in the genesis, conduct and consequence of mass violence. Sociolinguistics meets political science and communication studies in order to examine interdependence between armed conflict and language. As phenomena attributed only to humans, both armed conflict and language are visible on two axes: language as war discourse, and language as a social policy subject to change by the victorious. In this unique volume, internationally known contributors provide original data and new insights that illuminate roles of text and talk in creating identities of enemies, justifications for violence, and accompanying propaganda. Incorporating contexts from around the world, this collection's topics range from a radio talk show hosts' inflammatory rhetoric to the semantic poverty of the lexicon of mass destruction. The first eight chapters discuss war texts. How does language serve as a vehicle to incite, justify, and resolve an armed conflict? Case studies from the US to China, and from Austria to Ghana detail such a progression to, through, and from war. The book's second part reflects the understanding of language as a symbol of power achieved by a victorious side in war. Five chapters discuss cases from Okinawa, Croatia, Cyprus, Palau, and Northern Ireland. Edited by a sociolinguist and a political scientist, At War with Words includes chapters by Michael Billig, Paul Chilton, Ruth Wodak and a dozen other prominent linguists and communications scholars. This book will be of interest to linguists, media scholars and political scientists, but is also accessible to any reader interested in language and war. Teachers will find particular chapters useful as course material in discourse analysis, language policy, war and peace studies, conflict resolution, mass communication, and other related disciplines.

The Swahili coast of Africa is often described as a paragon of transnational culture and racial fluidity. Yet, during a brief period in the 1960s, Zanzibar became deeply divided along racial lines as intellectuals and activists, engaged in bitter debates about their nation's future, ignited a deadly conflict that spread across the island. War of Words, War of Stones explores how violently enforced racial boundaries arose from Zanzibar's entangled history. Jonathon Glassman challenges explanations that assume racial thinking in the colonial world reflected only Western ideas. He shows how Africans crafted competing ways of categorizing race from local tradition and engagement with the Atlantic and Indian Ocean worlds.

Discourse since September 11, 2001 has constrained and shaped public discussion and debate surrounding terrorism worldwide. Social actors in the Americas, Europe, Asia, the Middle East and elsewhere employ the language of the “war on terror” to explain, react to, justify and understand a broad range of political, economic and social phenomena. Discourse, War and Terrorism explores the discursive production of identities, the shaping of ideologies, and the formation of collective understandings in response to 9/11 in the United States and around the world. At issue are how enemies are defined and identified, how political leaders and citizens react, and how members of societies understand their position in the world in relation to terrorism. Contributors to this volume represent diverse sub-fields involved in the critical study of language, including perspectives from sociocultural linguistics, communication, media, cultural and political studies.

Speech Actions in Theory and Applied Studies, the first of the two volumes of Pragmatic Perspectives on Language and Linguistics, brings together twenty essays which critically examine linguistic action and explore ways in which it can be accounted for. The articles presented in this collection are all focused on “doing things with words”, but in most cases do not subscribe to speech act theory in the tradition of John L. Austin and John R. Searle. The linking thread through the volume is not a theoretical commitment to one of the speech-act theoretical models, but the authors’ perspective on language as a means of action, how linguistic expressions become effective in context and how this effectiveness can be explicated. The papers represent different pragmatic approaches and varied levels of expertise in the research area; among the authors there are eminent linguists and philosophers, well established researchers, and young beginners. The texts include purely theoretical discussions, case studies, reports on research in experimental pragmatics, contrastive and corpus studies, and considerations of the pedagogical implications of pragmatic reflection on the nature of language. Without purporting to cover all relevant topics, this variety reflects the complex character of linguistic pragmatics and integrates studies which cross-cut other research fields. The book is divided in three parts. The seven papers gathered in the first part of the volume, “Speech Action in Theory”, are concentrated on theoretical issues pertaining to speech as a type of action with emphasis both on linguistic forms (e.g. fragments) and theoretical commitments and particular theories’ explanatory power. Part two, “Case Studies & Experimental Pragmatics”, includes reports on research into irony processing in Polish and in English as a second language, intercultural differences in interactions broadcast in the media, power relations in doctor/patient interaction, and metaphors in media discourse at the time of crisis. Part three, “Pragmatics, Grammar, and Language Pedagogy”, contains five essays, which explore both more “formal” pragmatics through analyses of grammatical forms and the interface which the analysis of these forms share with context-grounded research, and the practical implications of pragmatic knowledge in language didactics. This collection is supplemented by the essays gathered in volume two, entitled Pragmatics of Semantically Restricted Domains.

A timely call for recovering the true meanings of the nineteenth-century terms that are hobbling current political debates Nationalism, conservatism, liberalism, socialism, and capitalism are among the most fiercely debated ideas in contemporary politics. Since these concepts hark back to the nineteenth century, much of their nuanced meaning has been lost, and the words are most often used as epithets that short-circuit productive discussion. In this insightful book, Harold James uncovers the origins of these concepts and examines how the problematic definition and meaning of each term has become an obstacle to respectful communication. Noting that similar linguistic misunderstandings accompany such newer ideas as geopolitics, neoliberalism, technocracy, and globalism, James argues that a rich historical knowledge of the vocabulary surrounding globalization, politics, and economics—particularly the meaning and the usefulness that drove the original conceptions of the terms—is needed to negotiate the gaps between different understandings and make fruitful political debate once again possible.

With 49 chapters written by experts in the field, this reference volume authoritatively covers cognitive linguistics, from basic concepts and models to practical applications.

Reflecting upon language and the role metaphor plays in patterning ideas and thought, Underhill analyses the discourse of several languages in recent history.