"The veteran journalist Tim Radford, who headed up the science desk at the UK's Guardian newspaper for more than two decades, was once interviewed by a government committee charged with investigating the fragile relationship between "science and society." In a lengthy report submitted to the House of Lords in February, 2000, the committee noted that the public's faith in both science and government had been shaken over the preceding years - in part by an outbreak of bovine spongiform encephalopathy, colloquially known as "mad cow disease." This and the swift rise of biotechnology, the burgeoning internet age, and other fast-moving manifestations of human ingenuity, it was determined, were creating an air of anxiety and mistrust"--

Science Journalism: An Introduction gives wide-ranging guidance on producing journalistic content about different areas of scientific research. It provides a step-by-step guide to mastering the practical skills necessary for covering scientific stories and explaining the business behind the industry. Martin W. Angler, an experienced science and technology journalist, covers the main stages involved in getting an article written and published; from choosing an idea, structuring your pitch, researching and interviewing, to writing effectively for magazines, newspapers and online publications. There are chapters dedicated to investigative reporting, handling scientific data and explaining scientific practice and research findings to a non-specialist audience. Coverage in the chapters is supported by reading lists, review questions and practical exercises. The book also includes extensive interviews with established science journalists, scholars and scientists that provide tips on building a career in science journalism, address what makes a good reporter and discuss the current issues they face professionally. The book concludes by laying out the numerous available routes into science journalism, such as relevant writing programs, fellowships, awards and successful online science magazines. For students of journalism and professional journalists at all levels, this book offers an invaluable overview of contemporary science journalism with an emphasis on professional journalistic practice and success in the digital age.

Building Science Graphics: An illustrated guide to communicating science through diagrams and visualizations is a practical guide for anyone—regardless of previous design experience and preferred drawing tools—interested in creating science-centric illustrated explanatory diagrams. Starting with a clear introduction to the concept of information graphics and their role in contemporary science communication, it then outlines a process for creating graphics using evidence-based design strategies. The heart of the book is composed of two step-by-step graphical worksheets, designed to help jump-start any new project. This is both a textbook and a practical reference for anyone that needs to convey scientific information in an illustrated form for articles, poster presentations, slide shows, press releases, blog posts, social media posts and beyond.

"The veteran journalist Tim Radford, who headed up the science desk at the UK's Guardian newspaper for more than two decades, was once interviewed by a government committee charged with investigating the fragile relationship between "science and society." In a lengthy report submitted to the House of Lords in February, 2000, the committee noted that the public's faith in both science and government had been shaken over the preceding years - in part by an outbreak of bovine spongiform encephalopathy, colloquially known as "mad cow disease." This and the swift rise of biotechnology, the burgeoning internet age, and other fast-moving manifestations of human ingenuity, it was determined, were creating an air of anxiety and mistrust"--

Popular science writing has exploded in the past decade, both in print and online. Who better to guide writers striving to succeed in the profession than a group of award-winning independent journalists with a combined total of 225 years of experience? From Thomas Hayden's chapter on the perfect pitch to Emma Maris's advice on book proposals to Mark Schrope's essential information on contracts, the members of SciLance give writers of all experience levels the practical information they need to succeed, as either a staffer or a freelancer. Going beyond craft, The Science Writer's Handbook also tackles issues such as creating productive office space, balancing work and family, and finding lasting career satisfaction. It is the ultimate guide for anyone looking to prosper as a science writer in the new era of publishing.

This guide offers practical tips on science writing - from investigative reporting to pitching ideas to magazine editors. Some of the best known science witers in the US share their hard earned knowledge on how they do their job.

In the vein of Randall Munroe's What If? meets Brian Green's Elegant Universe, a senior writer from Space.com leads readers on a wild ride of exploration into the final frontier, investigating what's really "out there." We've all asked ourselves the question. It's impossible to look up at the stars and NOT think about it: Are we alone in the universe? Books, movies and television shows proliferate that attempt to answer this question and explore it. In Out There Space.com senior writer Dr. Michael Wall treats that question as merely the beginning, touching off a wild ride of exploration into the final frontier. He considers, for instance, the myriad of questions that would arise once we do discover life beyond Earth (an eventuality which, top NASA officials told Wall, is only drawing closer). What would the first aliens we meet look like? Would they be little green men or mere microbes? Would they be found on a planet in our own solar system or orbiting a star far, far away? Would they intend to harm us, and if so, how might they do it? And might they already have visited? Out There is arranged in a simple question-and-answer format. The answers are delivered in Dr. Wall's informal but informative style, which mixes in a healthy dose of humor and pop culture to make big ideas easier to swallow. Dr. Wall covers questions far beyond alien life, venturing into astronomy, physics, and the practical realities of what long-term life might be like for we mere humans in outer space, such as the idea of lunar colonies, and even economic implications. Dr. Wall also shares the insights of some of the leading lights in space exploration today, and shows how the next space age might be brighter than ever./DIV

"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.

"This set of books represents a detailed compendium of authoritative, research-based entries that define the contemporary state of knowledge on technology"--Provided by publisher.