A Short Course In International Marketing Electronic Resource
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Author |
: Jeffrey E. Curry |
Publisher |
: World Trade Press |
Total Pages |
: 192 |
Release |
: 2009 |
ISBN-10 |
: 9781607800071 |
ISBN-13 |
: 1607800071 |
Rating |
: 4/5 (71 Downloads) |
Synopsis A short course in international marketing [electronic resource] by : Jeffrey E. Curry
A Short Course in International Marketing will transform your export operation into a market-driven, profit-making enterprise by explaining how to employ international marketing methods and strategies used by successful firms worldwide.
Author |
: Michael White |
Publisher |
: World Trade Press |
Total Pages |
: 187 |
Release |
: 2009 |
ISBN-10 |
: 9781607800088 |
ISBN-13 |
: 160780008X |
Rating |
: 4/5 (88 Downloads) |
Synopsis A short course in international marketing blunders [electronic resource] by : Michael White
Author |
: |
Publisher |
: |
Total Pages |
: |
Release |
: 1999 |
ISBN-10 |
: OCLC:45383281 |
ISBN-13 |
: |
Rating |
: 4/5 (81 Downloads) |
Synopsis Short Course in International Marketing Blunders (Dec. 99). by :
Author |
: |
Publisher |
: |
Total Pages |
: |
Release |
: 2009 |
ISBN-10 |
: 8126912510 |
ISBN-13 |
: 9788126912513 |
Rating |
: 4/5 (10 Downloads) |
Synopsis International Marketing Blunders by :
Author |
: Jeffrey Edmund Curry |
Publisher |
: |
Total Pages |
: 191 |
Release |
: 2009-09-01 |
ISBN-10 |
: 8126912502 |
ISBN-13 |
: 9788126912506 |
Rating |
: 4/5 (02 Downloads) |
Synopsis Short Course In International Marketing by : Jeffrey Edmund Curry
Author |
: Pervez Ghauri |
Publisher |
: McGraw Hill |
Total Pages |
: 659 |
Release |
: 2021-08-16 |
ISBN-10 |
: 9781526848604 |
ISBN-13 |
: 1526848600 |
Rating |
: 4/5 (04 Downloads) |
Synopsis EBOOK: International Marketing, 5e by : Pervez Ghauri
In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: - A new chapter dedicated to Digital and Social Media Marketing - Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions - Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi - Now includes Interactive activities, Testbank questions and Quizzes available on Connect® International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School. Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.
Author |
: Robert Brown (JD.) |
Publisher |
: World Trade Press |
Total Pages |
: 196 |
Release |
: 2003 |
ISBN-10 |
: 1885073623 |
ISBN-13 |
: 9781885073624 |
Rating |
: 4/5 (23 Downloads) |
Synopsis A Short Course in International Business Plans by : Robert Brown (JD.)
Annotation Highly-degreed business consultants discuss the rationale for, and particulars of, developing a business plan specifically for the international market. Includes sample business plans for diverse type ventures, sample forms, and a glossary. Lacks an index. Annotation (c)2003 Book News, Inc., Portland, OR (booknews.com).
Author |
: Pervez N. Ghauri |
Publisher |
: |
Total Pages |
: 0 |
Release |
: 2021-08-06 |
ISBN-10 |
: 1526848597 |
ISBN-13 |
: 9781526848598 |
Rating |
: 4/5 (97 Downloads) |
Synopsis International Marketing by : Pervez N. Ghauri
La 4è de couv. indique : "In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life. Key Features: A new chapter dedicated to Digital and Social Media Marketing ; Fully updated pedagogy, including 'Going International' vignettes and End of Chapter questions ; Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi ; Now includes Interactive activities, Testbank questions and Quizzes available on Connect®. International Marketing is available with McGraw Hill's Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency. “International Marketing continues to be an essential subject in any business or management degree. Ghauri and Cateora's book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.” George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School."
Author |
: |
Publisher |
: |
Total Pages |
: 570 |
Release |
: 1991 |
ISBN-10 |
: PSU:000068697440 |
ISBN-13 |
: |
Rating |
: 4/5 (40 Downloads) |
Synopsis Resources in Education by :
Serves as an index to Eric reports [microform].
Author |
: Kingsley Inkoom |
Publisher |
: Graphic Communications Group |
Total Pages |
: 64 |
Release |
: 2014-09-02 |
ISBN-10 |
: |
ISBN-13 |
: |
Rating |
: 4/5 ( Downloads) |
Synopsis Daily Graphic by : Kingsley Inkoom