"... one of the most significant books in the field of theoretical linguistics... will become a classic... " --Adam Makkai, University of Illinois at Chicago Circle Taking issue with Transformational Grammar Theory, Shaumyan separates language from psychology, arguing that language occupies a different world, that of the semiotic.

"Eco wittily and enchantingly develops themes often touched on in his previous works, but he delves deeper into their complex nature . . . this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement

This study represents a contribution to the theory of meaning in natural language. It proposes a semantic theory containing a set of regular relational principles. These principles enable semantic theory to describe connections from the lexical reading of a word to its figurative contextual reading, from one variant reading of a polysemous lexical item to another, from the idiomatic to its literal reading or to the literal reading(s) of one or more of its component lexical items. Semiotic theory provides a foundation by supplying principles defining motivated expression-content relations for signs generally. The author argues that regular semantic relational principles must dervive from such semiotic principles, to ensures the psychological reality and generality of the semantic principles.

The book is an in-depth presentation of the European branch of semiotic theory, originating in the work of Ferdinand de Saussure. It has four parts: a historical introduction, the analysis of langue, narrative theory and communication theory. Part I briefly presents all the semiotic schools and their main points of reference. Although this material is accessible in many other Anglophone publications, the presentation is marked by specific choices aiming to display similarities and differences. The analysis of langue in Part II is also available in Anglophone bibliography, but the book presents Saussurean theory according to a new theoretical rationale and enriched with later developments. In addition, it is orientated so as to offer the foundation for the part that follows. Part III is a presentation of Greimasian narrative theory, well documented in Francophone bibliography but poorly represented in Anglophone publications. The presentation extends the theory in both a qualitative and a new quantitative direction, and includes a great number of examples and two extended textual analyses to help the reader understand and apply it. Part IV, communication theory, combines an extension of Greimasian sociosemiotics with other schools of thought. This original theoretical section discusses fourteen consecutive communication models, the synthesis of which results in a holistic, social semiotic theory of communication.

" . . . the greatest contribution to [semiotics] since the pioneering work of C. S. Peirce and Charles Morris." —Journal of Aesthetics and Art Criticism " . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship . . . raises many fascinating questions." —Language in Society " . . . a major contribution to the field of semiotic studies." —Robert Scholes, Journal of Aesthetics and Art Criticism " . . . the most significant text on the subject published in the English language that I know of." —Arthur Asa Berger, Journal of Communication Eco's treatment demonstrates his mastery of the field of semiotics. It focuses on the twin problems of the doctrine of signs—communication and signification—and offers a highly original theory of sign production, including a carefully wrought typology of signs and modes of production.

This volume outlines a theory of translation, set within the framework of Peircean semiotics, which challenges the linguistic bias in translation studies by proposing a semiotic theory that accounts for all instances of translation, not only interlinguistic translation. In particular, the volume explores cases of translation which does not include language at all. The book begins by examining different conceptualizations of translation to highlight how linguistic bias in translation studies and semiotics has informed these fields and their development. The volume then outlines a complexity theory of translation based on semiotics which incorporates process philosophy, semiotics, and translation theory. It posits that translation is the complex systemic process underlying semiosis, the result of which produces semiotic forms. The book concludes by looking at the implications of this conceptualization of translation on social-cultural emergence theory through an interdisciplinary lens, integrating perspectives from semiotics, social semiotics, and development studies. Paving the way for scholars to analyze translational aspects of all semiotic phenomena, this volume is essential reading for graduate students and researchers in translation studies, semiotics, multimodal studies, cultural studies, and development studies.

Hitherto, there has been no book that attempted to sum up the breadth of Umberto Eco’s work and it importance for the study of semiotics, communication and cognition. There have been anthologies and overviews of Eco’s work within Eco Studies; sometimes, works in semiotics have used aspects of Eco’s work. Yet, thus far, there has been no overview of the work of Eco in the breadth of semiotics. This volume is a contribution to both semiotics and Eco studies. The 40 scholars who participate in the volume come from a variety of disciplines but have all chosen to work with a favorite quotation from Eco that they find particularly illustrative of the issues that his work raises. Some of the scholars have worked exegetically placing the quotation within a tradition, others have determined the (epistemic) value of the quotation and offered a critique, while still others have seen the quotation as a starting point for conceptual developments within a field of application. However, each article within this volume points toward the relevance of Eco -- for contemporary studies concerning semiotics, communication and cognition.

In this study, the author addresses the questions of what constitutes the knowledge of language, and how this knowledge is acquired and used.

The book presents a new science of semiotic linguistics. The goal of semiotic linguistics is to discover what characterizes language as an intermediary between the mind and reality so that language creates the picture of reality we perceive. The cornerstone of semiotic linguistics is the discovery and resolution of language antinomies ­-contradictions between two apparently reasonable principles or laws. Language antinomies constitute the essence of language, and hence must be studied from both linguistic and philosophical points of view. The basic language antinomy which underlies all other antinomies is the antinomy between meaning and information. Both generative and classical linguistic theories are unaware of the need to distinguish between meaning and information. By confounding these notions they are unable to discover language antinomies and confine their research to naturalistic description of superficial language phenomena rather than the quest for the essence of language.(Series A)

Ideology is so powerful it makes us believe that war is rational, despite both its brutal means and its devastating ends. The power of ideology comes from its intimate relation to language: ideology recruits all semiotic modalities, but language is its engine-room. Drawing on Halliday’s linguistic theory – in particular, his account of the “semiotic big-bang” - this book explains the latent semiotic machinery of language on which ideology depends. The book illustrates the ideological power of language through a study of perhaps the most significant and consequential of our ideologies: those that enable us to legitimate, celebrate, even venerate war, at the same time that we abhor, denounce and proscribe violence. To do so, it makes use of large multi-register corpora (including the British National Corpus), and the reporting of the 2003 invasion of Iraq by Australian, US, European, and Asian news sources. Combining detailed text analysis with corpus linguistic methods, it provides an empirical analysis showing the astonishing reach of our ideologies of war and their profoundly covert and coercive power.