This volume brings together contributions focused on, and shaped by, two areas of linguistic research: genre analysis and the interpersonal component of language and discourse. It explores the interplay and interaction of genre and the interpersonal component, revealing potential connections and interdependencies between genre conventions and the realisation of interpersonal meanings, viewed from the perspective of the systemic functional approach to language and discourse analysis. The contributions focus on a variety of aspects of the interpersonal in selected genres of professional discourse, including not only communication among professionals, but also genres produced by professionals to address non-specialists. The volume consists of nine chapters grouped into three sections, guiding readers through four major discourse domains, namely media discourse, academic discourse, institutional discourse, and promotional discourse. Institutional and promotional discourses are combined in a single section, reflecting the hybridism of the majority of the genres under investigation here: genres of institutional discourse typically exhibit features akin to advertising, not only presenting the institutions in terms of the scope of their activities and services, but also serving a clear promotional purpose. The studies document how omnipresent, varied and plentiful the strategies of intersubjective positioning are, and how significant their position in genres and discourses invariably is. The social and cultural grounding of genres requires them to be conventional, yet it also ensures their flexibility, continuous development and change—qualities which make genres a permanent challenge and inspiration for research and discussion.

This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee’s intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, this book will appeal to cognitive musicologists, semioticians, historical linguists and scholars of related disciplines.

Corpus-Based Approaches to ELT presents a compilation of research exploring different ways to apply corpus-based and corpus-informed approaches to English language teaching. Starting with an overview of research in the field of corpus linguistics and language teaching, various scenarios including academic and professional settings, as well as English as International Language, are described. Corpus-Based Approaches to ELT goes on to put forward several chapters focusing on error analysis using learner corpora and comparable native speaker corpora. Some of these chapters use translations and their original sources, while others compare the production of learners from different L1 in multilingual learner corpora. Also presented are new tools for corpus processing: a query program for parallel corpora, and the provision of tools to implement pedagogical annotation. The last section discuss the challenges and opportunities that multilayered and multimodal corpora may pose to corpus linguistic investigation. This book will be indispensible to those teaching in higher education and wishing to develop corpus-based approaches, as well as researchers in the field of English Language Teaching.

Stance and Voice in Written Academic Genres brings together a range of perspectives on two of the most important and contested concepts in applied linguistics: stance and voice. International experts provide an accessible, yet authoritative introduction to key issues and debates surrounding these terms.

This book represents the physical outcome of the symposium “Academic Voices in Contrast”, organised at the University of Bergen, Norway, in May 2006. The symposium, focusing on recent research within the field of academic discourse, was initiated and organised by the KIAP project (Cultural Identity in Academic Prose; see www.uib.no/kiap/). In this project, a special focus has been put on the study of the voice(s) of the academic author, in the doubly contrastive perspective of language and discipline. A narrow selection of distinguished scholars were invited to participate at the symposium. They were asked to address issues related to “traditional” linguistic versus contextual approaches or to interlingual and interdisciplinary similarities and differences in academic discourse. By the papers of the following, the symposium and the present book constitute a clear advancement of the research on academic discourse: M. A. A. Ariza, L. Berge, M. Bondi, S. V. Bonn, S. Carter-Thomas, T. Dahl, K. Fløttum, A. M. Gjesdal, F. Grossmann, K. Hyland, T. Kinn, L. Lundquist, A. Mauranen, M. Pabón, E. Rowley-Jolivet, F. Salager-Meyer, P. Shaw, J. M. Swales, J.L. Tønnesson, E. T. Vold, F. Wirth.

This book explores how academics publically evaluate each others' work. Focusing on blurbs, book reviews, review articles, and literature reviews, the international contributors to the volume show how writers manage to critically engage with others' ideas, argue their own viewpoints, and establish academic credibility.