Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

Highlighting the skills and considerations needed to manage products, Virginia Grose introduces key processes such as product development, the supply chain and branding to help you quickly get to grips with the business side of fashion. Examining traditional and newer roles within the industry, discussing the roles of buyers, retailers and merchandisers interviews and case studies give insight into the realities of this competitive industry. This second edition has all new case studies, interviews and projects as well as coverage of sustainable practice, the use of social media, the circular economy and slow fashion. There's also more on digital storytelling, online and offline retailing and elements of retail entertainment for customers plus the impact of fast fashion throughout the industry.

�This book provides a fresh approach to building a fashion business. I believe that both academics and startup businesses would find this book useful.� Karen Edwards, University of South Carolina, USA �I think that this text will be very useful to anyone working in fashion. I would certainly recommend it as reference reading to MBA students and to undergraduates who are taking entrepreneurship courses.� Thomai Serdari, New York University, USA Learn how to protect your business through prevention with a fashion compliance program. The book takes a merchandise-centric �how-to� approach. It explains the laws related to fashion compliance including, labeling, marketing, testing, importing and exporting, record keeping, and more. Written by a fashion-law expert, the book includes interviews with professionals and discusses the European Union apparel label law, as well as relevant United States' laws, to help you run your fashion business.

Packed with examples from groundbreaking designers such as Vivienne Westwood, Stella McCartney, Edun and People Tree, A Practical Guide to Sustainable Fashion is a much-needed overview of current models of fashion design and production. Alison Gwilt introduces the key issues associated with the production, use and disposal of fashion clothing and gives step-by-step guidance on how to identify and evaluate the potential impacts of a garment during the design process. With innovative examples of best practice from international designers and brands, the chapters follow each key stage in the life cycle of a fashion garment and explores approaches such as low-impact textiles techniques, mono-materiality, zero waste techniques, upcycling, repair and maintenance techniques and closed-loop design systems. New to this edition: More in-depth coverage of design thinking, materials manufacture, practical techniques for creating 'faster' recyclable fashion and new ways forward for fashion, such as including the circular economy and the Sustainable Development Goals.

Packed with examples from groundbreaking designers such as Vivienne Westwood, Stella McCartney, Edun and People Tree, A Practical Guide to Sustainable Fashion is a much-needed overview of current models of fashion design and production. Alison Gwilt introduces the key issues associated with the production, use and disposal of fashion clothing and gives step-by-step guidance on how to identify and evaluate the potential impacts of a garment during the design process. With innovative examples of best practice from international designers and brands, the chapters follow each key stage in the life cycle of a fashion garment and explores approaches such as low-impact textiles techniques, mono-materiality, zero waste techniques, upcycling, repair and maintenance techniques and closed-loop design systems. New to this edition: More in-depth coverage of design thinking, materials manufacture, practical techniques for creating 'faster' recyclable fashion and new ways forward for fashion, such as including the circular economy and the Sustainable Development Goals.

Style Wise: A Practical Guide to Becoming a Fashion Stylist is an essential step-by-step guide and reference tool for anyone interested or involved in professional styling. The book paints a realistic picture of the day-to-day activities of professional stylists and provides aspiring stylists with the tools and information needed to begin building a portfolio. Topics covered include photo shoots, film shoots, fashion shows, special events, and other areas such as image management and food, prop, and set styling. Burns-Tran includes charts of fashion icons, history, terms, and other sources of inspiration from classic films to street culture. The book also provides references to helpful apps, websites, and other resources for portfolio building, branding, networking, and maintaining a freelance or salaried career. New to this Edition - New coverage of social media and technological marketing avenues for stylists - More emphasis on prop styling and styling for home collections - New quotes, tips and interviews with professional stylists - New section on the language of fashion to improve professional communications Style Wise STUDIO ~ Study smarter with self-quizzes featuring scored results and personalized study tips ~ Review concepts with flashcards of terms and definitions ~ Access samples of documents, forms and templates for all stages of planning a photo shoot including a call sheet form, supply checklist, planning calendars, and more

The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.

This latest edition helps aspiring fashion designers understand demographics, psychographics, and the role of advertising; learn how to create a unique design vision through ethnographic research; develop a collection from first concept to finished project on the runway; see how to build a career in fashion, and more.

'A Practical Guide to Fashion Law' is a valuable resource for legal issues involving the fashion industry. A Manual for the Fashion Industry is an authoritative, technical and practical guide to legal matters that fashion professionals need to know about. Ranging from the business of fashion to the rights of stakeholders in the fashion industry, This Book is an invaluable resource for lawyers, fashion designers, fashion entrepreneurs, students as well as for business people and those who are interested in the fashion industry. This book also provides an excellent reference for all those with a general interest who want a comprehensive guide to the law of fashion.With inputs from over 25+ Contributing authors across the globe, The book covers fashion and legal developments over the years, compliances involved, management issues, brand management, labor laws, international trade, sustainability ethics, fashion artificial intelligence and a lot more. This Book will help us to understand what Fashion Law is, its scope, history, various segments, a new revelation in the fields of fashion and law, and its concerned institutions. It also makes us familiarize ourselves with various laws in the field of fashion and different sections, acts and legislations across the world. The book also discusses the various challenges faced by fashion stakeholders during brand building and design production. Fashion law is not only about protecting intellectual properties but it also involves labor laws, supply chain issues, various compliances, agreements and rights of stakeholders in fashion. The book also provides various agreements templates relating to. Fashion Industry, Guide to brand setup, checklists and case studies.

An Expert's Guide to Fashion Styling is a workbook designed to help anyone looking to launch a successful career in fashion styling, wardrobe consulting or personal shopping. Learn how to help people feel more self-confident by showing clients how to achieve their best image and improve their overall sense of well-being.This workbook and practical guide covers how to get started in the fashion retail industry and how to build a successful consulting business. Fashion expert, BJ Wilson has over three decades of industry experience as a retail salesperson, store manager, apparel and accessories buyer, and the owner of an upscale women's boutique. Owner of BJ Wilson and Company, a professional wardrobe consulting firm, BJ has helped literally hundreds of clients look their best by organizing their closet and putting them on a seasonal wardrobe plan. BJ has trained and mentored men and women on style basics and techniques for seasonal closet organization, wardrobe planning, and personal shopping.This book covers the primary building blocks of wardrobe planning: the four seasons, fabrics, clothing categories, basics, color schemes, female body shapes, and size and fit. It also details the BJ Wilson Wardrobe Consulting ProcessTM as well as many key steps to starting your own consultancy.