On the surface, design practices and data science may not seem like obvious partners. But these disciplines actually work toward the same goal, helping designers and product managers understand users so they can craft elegant digital experiences. While data can enhance design, design can bring deeper meaning to data. This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow. Understand the relationship between data, business, and design Get a firm grounding in data, data types, and components of A/B testing Use an experimentation framework to define opportunities, formulate hypotheses, and test different options Create hypotheses that connect to key metrics and business goals Design proposed solutions for hypotheses that are most promising Interpret the results of an A/B test and determine your next move

A Practical Guide to Designing for the Web aims to teach you techniques for designing your website using the principles of graphic design. Featuring five sections, each covering a core aspect of graphic design: Getting Started, Research, Typography, Colour, and Layout. Learn solid graphic design theory that you can simply apply to your designs, making the difference from a good design to a great one

Fully updated and expanded from the previous edition, A Practical Guide to Database Design, Second Edition is intended for those involved in the design or development of a database system or application. It begins by illustrating how to develop a Third Normal Form data model where data is placed “where it belongs”. The reader is taken step-by-step through the Normalization process, first using a simple then a more complex set of data requirements. Next, usage analysis for each Logical Data Model is reviewed and a Physical Data Model is produced that will satisfy user performance requirements. Finally, each Physical Data Model is used as input to create databases using both Microsoft Access and SQL Server. The book next shows how to use an industry-leading data modeling tool to define and manage logical and physical data models, and how to create Data Definition Language statements to create or update a database running in SQL Server, Oracle, or other type of DBMS. One chapter is devoted to illustrating how Microsoft Access can be used to create user interfaces to review and update underlying tables in that database as well as tables residing in SQL Server or Oracle. For users involved with Cyber activity or support, one chapter illustrates how to extract records of interest from a log file using PERL, then shows how to load these extracted records into one or more SQL Server “tracking” tables adding status flags for analysts to use when reviewing activity of interest. These status flags are used to flag/mark collected records as “Reviewed”, “Pending” (currently being analyzed) and “Resolved”. The last chapter then shows how to build a web-based GUI using PHP to query these tracking tables and allow an analyst to review new activity, flag items that need to be investigated, and finally flag items that have been investigated and resolved. Note that the book has complete code/scripts for both PERL and the PHP GUI.

Over the last decade, Design of Experiments (DOE) has become established as a prime analytical and forecasting method with a vital role to play in product and process improvement. Now Practical Guide to Experimental Design lets you put this high-level statistical technique to work in your field, whether you are in the manufacturing or services sector. This accessible book equips you with all of the basic technical and managerial skills you need to develop, execute, and evaluate designed experiments effectively. You will develop a solid grounding in the statistical underpinnings of DOE, including distributions, analysis of variance, and more. You will also gain a firm grasp of full and fractional factorial techniques, the use of DOE in fault isolation and failure analysis, and the application of individual DOE methods within an integrated system. Each procedure is clearly illustrated one step at a time with the help of simplified notation and easy-to-understand spreadsheets. The book's real-world approach is reinforced throughout by case studies, examples, and exercises taken from a broad cross section of business applications. Practical Guide to Experimental Design is a valuable competitive asset for engineers, scientists, and decision-makers in many industries, as well as an important resource for researchers and advanced students. This hands-on guide offers complete, down-to-earth coverage of Design of Experiments (DOE) basics, providing you with the technical and managerial tools you need to put this powerful technique into action to help you achieve your quality improvement objectives. Using a clear, step-by-step approach, Practical Guide to Experimental Design shows you how to develop, perform, and analyze designed experiments. The book features: * Accessible coverage of statistical concepts, including data acquisition, reporting of results, sampling and other distributions, and more * A complete range of analytical procedures - analysis of variance, full and fractional factorial DOE, and the role of DOE in fault isolation and failure analysis * In-depth case studies, examples, and exercises covering a range of different uses of DOE * Broad applications across manufacturing, service, administrative, and other business sectors No matter what your field, Practical Guide to Experimental Design provides you with the "on-the-ground" assistance necessary to transform DOE theory into practice - the ideal guide for engineers, scientists, researchers, and advanced students.

This book provides a wealth of practical guidance on how to design parts to gain the maximum benefit from what additive manufacturing (AM) can offer. It begins by describing the main AM technologies and their respective advantages and disadvantages. It then examines strategic considerations in the context of designing for additive manufacturing (DfAM), such as designing to avoid anisotropy, designing to minimize print time, and post-processing, before discussing the economics of AM. The following chapters dive deeper into computational tools for design analysis and the optimization of AM parts, part consolidation, and tooling applications. They are followed by an in-depth chapter on designing for polymer AM and applicable design guidelines, and a chapter on designing for metal AM and its corresponding design guidelines. These chapters also address health and safety, certification and quality aspects. A dedicated chapter covers the multiple post-processing methods for AM, offering the reader practical guidance on how to get their parts from the AM machine into a shape that is ready to use. The book’s final chapter outlines future applications of AM. The main benefit of the book is its highly practical approach: it provides directly applicable, “hands-on” information and insights to help readers adopt AM in their industry

Focuses on insights, approaches, and techniques that are essential to designing interactive graphics and visualizations Making Sense of Data III: A Practical Guide to Designing Interactive Data Visualizations explores a diverse range of disciplines to explain how meaning from graphical representations is extracted. Additionally, the book describes the best approach for designing and implementing interactive graphics and visualizations that play a central role in data exploration and decision-support systems. Beginning with an introduction to visual perception, Making Sense of Data III features a brief history on the use of visualization in data exploration and an outline of the design process. Subsequent chapters explore the following key areas: Cognitive and Visual Systems describes how various drawings, maps, and diagrams known as external representations are understood and used to extend the mind's capabilities Graphics Representations introduces semiotic theory and discusses the seminal work of cartographer Jacques Bertin and the grammar of graphics as developed by Leland Wilkinson Designing Visual Interactions discusses the four stages of design process—analysis, design, prototyping, and evaluation—and covers the important principles and strategies for designing visual interfaces, information visualizations, and data graphics Hands-on: Creative Interactive Visualizations with Protovis provides an in-depth explanation of the capabilities of the Protovis toolkit and leads readers through the creation of a series of visualizations and graphics The final chapter includes step-by-step examples that illustrate the implementation of the discussed methods, and a series of exercises are provided to assist in learning the Protovis language. A related website features the source code for the presented software as well as examples and solutions for select exercises. Featuring research in psychology, vision science, statistics, and interaction design, Making Sense of Data III is an indispensable book for courses on data analysis and data mining at the upper-undergraduate and graduate levels. The book also serves as a valuable reference for computational statisticians, software engineers, researchers, and professionals of any discipline who would like to understand how the mind processes graphical representations.

Many businesses are based on creating desirable experiences, products and services for users. However in spite of this, companies often fail to consider the end user - the customer - in their planning and development processes. As a result, organizations find themselves spending huge sums of money creating products and services that, quite simply, don't work. User experience research, also known as UX research, focuses on understanding user behaviours, needs and motivations through a range of observational techniques, task analysis and other methodologies. User Research is a practical guide that shows readers how to use the vast array of user research methods available. Covering all the key research methods including face-to-face user testing, card sorting, surveys, A/B testing and many more, the book gives expert insight into the nuances, advantages and disadvantages of each, while also providing guidance on how to interpret, analyze and share the data once it has been obtained. Ultimately, User Research is about putting natural powers of observation and conversation to use in a specific way. The book isn't bogged down with small, specific, technical detail - rather, it explores the fundamentals of user research, which remain true regardless of the context in which they are applied. As such, the tools and frameworks given here can be used in any sector or industry, to improve any part of the customer journey and experience; whether that means improving software, websites, customer services, products, packaging or more.

Learn how to use field research to bring essential people-centred insights to your information design projects. Information design is recognized as the practice of making complex data and information understandable for a particular audience, but what’s often overlooked is the importance of understanding the audience themselves during the information design process. Rather than rely on intuition or assumptions, information designers need evidence gathered from real people about how they think, feel, and behave in order to inform the design of effective solutions. To do this, they need field research. If you’re unsure about field research and how it might fit into a project, this book is for you. This text presents practical, easy-to-follow instructions for planning, designing, and conducting a field study, as well as guidance for making sense of field data and translating findings into action. The selection of established methods and techniques, drawn from social sciences, anthropology, and participatory design, is geared specifically toward information design problems. Over 80 illustrations and five real-world case studies bring key principles and methods of field research to life. Whether you are designing a family of icons or a large-scale signage system, an instruction manual or an interactive data visualization, this book will guide you through the necessary steps to ensure you are meeting people’s needs.