A National Assessment Of Strategic Marketing In Four Year Colleges And Universities
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Author |
: Charles Paul Lafleur |
Publisher |
: |
Total Pages |
: 202 |
Release |
: 1990 |
ISBN-10 |
: OCLC:22454833 |
ISBN-13 |
: |
Rating |
: 4/5 (33 Downloads) |
Synopsis A National Assessment of Strategic Marketing in Four-year Colleges and Universities by : Charles Paul Lafleur
Author |
: Thomas J. Hayes |
Publisher |
: Psychology Press |
Total Pages |
: 192 |
Release |
: 1991 |
ISBN-10 |
: 9781560241980 |
ISBN-13 |
: 1560241985 |
Rating |
: 4/5 (80 Downloads) |
Synopsis New Strategies in Higher Education Marketing by : Thomas J. Hayes
With rising financial difficulties and declining enrollments, many colleges and universities are finding that they need new and better ways to present and promote themselves to potential students and the general public. New Strategies in Higher Education Marketing contains practical, "how-to" applications of marketing thought and theory for the higher education environment. Written by practitioners for practitioners, this valuable book offers new viewpoints, tools, and creative ways to solve potentially devastating problems through the implementation of marketing. Each chapter is application oriented and cases and situations common to most universities and colleges are discussed to illustrate marketing strategies and techniques to make them more easily understood and readily usable.New Strategies in Higher Education Marketing is divided into four sections: Strategy Research and Promotion Enrollment Services Development. It includes informative chapters on topics including perceptions and proper application of marketing in higher education; fund raising; public relations; coordination of intra-organizational efforts; techniques and methods of gathering information and data; and the challenge and management of student enrollment. Directors, presidents, vice-presidents, and others responsible for or interested in the marketing of a college or university will find a wealth of highly practical information in this book.
Author |
: Philip Kotler |
Publisher |
: Prentice Hall |
Total Pages |
: 504 |
Release |
: 1995 |
ISBN-10 |
: STANFORD:36105012370743 |
ISBN-13 |
: |
Rating |
: 4/5 (43 Downloads) |
Synopsis Strategic Marketing for Educational Institutions by : Philip Kotler
Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities.
Author |
: Cynthia M. Gerke-Newman |
Publisher |
: |
Total Pages |
: 294 |
Release |
: 1998 |
ISBN-10 |
: OCLC:187470027 |
ISBN-13 |
: |
Rating |
: 4/5 (27 Downloads) |
Synopsis An Evaluation of Marketing Positioning in Four Year Colleges and Universities by : Cynthia M. Gerke-Newman
Author |
: |
Publisher |
: |
Total Pages |
: 756 |
Release |
: 2001 |
ISBN-10 |
: CUB:U183034913772 |
ISBN-13 |
: |
Rating |
: 4/5 (72 Downloads) |
Synopsis Resources in Education by :
Author |
: |
Publisher |
: |
Total Pages |
: 806 |
Release |
: 1997 |
ISBN-10 |
: UOM:39015056082442 |
ISBN-13 |
: |
Rating |
: 4/5 (42 Downloads) |
Synopsis Dissertation Abstracts International by :
Abstracts of dissertations available on microfilm or as xerographic reproductions.
Author |
: Robert A. Sevier |
Publisher |
: Council for Advancement & Support of Education |
Total Pages |
: 240 |
Release |
: 1998 |
ISBN-10 |
: UVA:X004400946 |
ISBN-13 |
: |
Rating |
: 4/5 (46 Downloads) |
Synopsis Integrated Marketing for Colleges, Universities, and Schools by : Robert A. Sevier
This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission, vision, and leadership in the marketing planning process; (3) the definition of marketing and the four Ps of marketing: product, price, place, and promotion; (4) principles of qualitative and quantitative institutional research; (5) the importance of institutional image; and (6) development of a segmenting strategy. Section 2 is on the planning process itself; its three chapters cover empowering the marketing process and building the team; the seven steps of writing a marketing plan; and evaluation of the overall process. Section 3 offers guidelines to help troubleshoot and improve the effectiveness of the marketing plan and process. Five appendices list sources of secondary research, organizations and associations, and valuable Web sites; plus a primer for working with teams and a sample faculty survey form. (Contains approximately 270 references). (DB)
Author |
: |
Publisher |
: |
Total Pages |
: 872 |
Release |
: 1996 |
ISBN-10 |
: UOM:39015086908202 |
ISBN-13 |
: |
Rating |
: 4/5 (02 Downloads) |
Synopsis American Doctoral Dissertations by :
Author |
: Michael V. LaRocco |
Publisher |
: |
Total Pages |
: 225 |
Release |
: 1997 |
ISBN-10 |
: OCLC:25171641 |
ISBN-13 |
: |
Rating |
: 4/5 (41 Downloads) |
Synopsis Assessment of Marketing Strategies Used by Colleges and Universities in the State of Illinois Offering Masters Programs in Business by : Michael V. LaRocco
Author |
: United States. Department of Labor. Commission on Workforce Quality and Labor Market Efficiency |
Publisher |
: |
Total Pages |
: 1216 |
Release |
: 1989 |
ISBN-10 |
: UOM:35128001028602 |
ISBN-13 |
: |
Rating |
: 4/5 (02 Downloads) |
Synopsis Investing in People by : United States. Department of Labor. Commission on Workforce Quality and Labor Market Efficiency